Dubai, june 1 & 2, ARAB LUXURY WORLD, is The conference on the business of luxury in the middle east. ARAB LUXURY WORLD brings the regional and the international luxury industry together once a year to share, interact and exchange knowledge, data and research, and also to understand consumers’ insights through unique research, to make sense of major disruptions in the business of luxury and to find ways to focus on the growth of core resident consumers in an over-abundant market.
From Arab millennials to digital engagement with consumers, and from the rise of boutique malls to the challenges of over-retailing and e-commerce, the regional luxury landscape is changing. Geopolitical equations, economic performance amid oil price challenges, a volatile tourism industry and looming taxes in the GCC are some of the issues that will be discussed and dissected by more than 100 experts in complete depth, so that professionals associated with the luxury industry are empowered to take growth-oriented decisions.
For many brands and retailers, the drop in tourist revenues in the GCC region has further pushed the need for regional expansion. The resetting of regional business, along with the rationalization of costs in some cities and the development in new markets, requires a new retail strategy and marketing approach in the region. The challenge in the coming years will be to create an emotional bond and build a sustainable relationship with consumers through technology and activation. Where brand loyalties shift at the drop of a hat, how can brands win the loyalty of customers? How can they incorporate emotion and create the magic? What is the best way to engage customers and build new bonds?
Send this to a friend