Benefit Cosmetics organized its Bold is Beautiful charity initiative for the third consecutive year in May. During the month, all proceeds from brow wax services at Benefit Brow Bars are donated to charities that help empower women. This year Benefit Cosmetics raised over $4.7 million in 17 countries.
Benefit also toured the UK and Ireland with pink pop-up charity shops offering items for sale donated by celebrities, influencers and partner brands. This initiative raised over $38,000 more for charities.
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