Description
The Luxury sector in the World is constantly growing, it will reach between 1.2 and 1.4 trillion dollars by 2025, and will continue to grow until 2030. The Metamorphosis of Luxury in the 21st Century constitutes an extensive Luxury Manual for all Luxury professionals, students , or people who want to enter the sector. More than 400 pages of content and two years of work by the author concentrated in an absolutely essential and didactic work
The book "The Metamorphosis of Luxury in the 21st Century: From Opulence to Purposeful Luxury" by Pablo Gutiérrez-Ravé Villalón provides an in-depth and multidimensional analysis of the concept of luxury, its historical evolution, and how it is being redefined in the contemporary context. Through an exhaustive journey from the origins of luxury to its current manifestation, the author explores how the perception and values associated with luxury have changed, influenced by socioeconomic, technological, and cultural factors.
Through a deep and context-rich analysis, the author takes us on a journey from the origins of luxury, highlighting how it has been a reflection of social status and power throughout history, to the present day, where the luxury takes on new dimensions. In this new paradigm, luxury is no longer measured solely by monetary value or exclusivity, but by the ability to offer meaningful experiences, promote sustainability and support ethics and social responsibility.
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