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Nicol’s. History and heritage since 1917

Nicol’s history is one of attention to detail, craftmanship and luxury all combined. Nicol’s grew from a traditional family-owned jewelry to a leader in their sector able to successfully integrate technology in the business model while maintaining the quality of the products and designs intact.

Since 1917, the Nicolas family has been creating emblematic jewelry collections in their workshops in the exclusive Salamanca district of Madrid.

Mr. Vicente Nicolás. 1961

Nicol´s second and third generation work hard everyday to make the company grow and constantly innovate their targets and business model.

In 2013 the Company start an ecommerce website with a catalogue of more than 4,000 pieces of jewelry and watches available to customers all over the world. Nicol’s is today the most visited webpage of watches and jewelry in Spain and with the highest number of transactions.

The recently launched YouTube channel Nicol’s TV is the jewelry and watches channel in Spanish with the highest number of subscribers and the most views worldwide.

Watches and jewelry lovers can watch videos explaining how a specific jewelry piece was made, how precious stones were mined or how the latest model of world known brands of watches such as TagHeuer or Breitling works.

Fine jewelry and unique pieces contribute to the brand´s high standing and strong character among their competitors in Spain and all over Europe.

Nicol’s added value consists in providing their customers with unique pieces adapted to the client´s tastes, needs and wants. The company’s mission has remained unvariable throughout the years; make beautiful jewelry pieces that are part of their customers best and most memorable moments in life such as proposals, weddings, anniversaries and so on.

Nicol’s team travel all over the world in search of the perfect stones to include in their jewelry. The passion for authentic and majestic gems takes them to Colombia for the highest quality emeralds, to Sri Lanka in search of the Royal Blue sapphires, in Tanzania for Tanzanite which is only mined there and so on.

Nicol’s designers and master jewellers dedícate their time and efforts in designing and executing unique pieces tailored to that special occasion or moment of their customers’ lives. Nicol’s counts many clients who regularly visit their boutiques in Madrid from Mexico, the Dominican Republic, the United States or the United Arab Emirates in order to purchase exclusive pieces that have become difficult to find elsewhere.

Royal Queens collection

Throughout the years, Nicol’s has been constantly changing and innovating their presence and leadership in the jewelry industry integrating technology and offering an improved service to their clients. At the same time they could maintain their core of an artesan family owned jewelry company creating unique pieces tailored to their customers and clients.

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