LVMH wants to sell smartwatches to well-off fashionistas, introducing a techy timepiece under its Louis Vuitton suitcase brand that opens a higher-end front in the luxury conglomerate’s fightback against Apple Inc.
Louis Vuitton’s Tambour Horizon starts at $2,450, about eight times the price of an entry-level Apple Watch and significantly more than many other connected devices from European watch and fashion brands, as well as more pedestrian gadgets from Samsung Electronics Co.
Within two years, Apple has become the world’s second-bestselling watch brand, outranked only by Rolex, disrupting sales of low-end makers and convincing LVMH that it needs to offer alternatives or risk falling behind. While low-end Swiss manufacturers such as Swatch Group AG’s namesake brand have introduced intelligent timepieces, exclusive makers like Rolex and Patek Philippe have largely steered clear for fear of sullying their image.
Send this to a friend