The second edition of the digital transformation event Viva Technology marked success for the L’Atelier Moët Hennessy Louis Vuitton (LVMH) stand, which attracted visitors with a rich lineup of talks and presentations.
The three-day show saw the group’s luxury lab become a vibrant hub for discovery and exchanges, in line with its core values of creativity, innovation and entrepreneurial spirit.
As a part of the programme, the company presented the first LVMH Innovation Award to French start-up Heuritech, specialising in artificial intelligence and machine learning.
Alongside a full schedule, the company screened 450 hours of virtual reality video at its bar and enabled 1,700 participants to experience an inside tour of Ruinart champagne house with the Petit R application.
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