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July 25, 2017

Interview Karl Lagerfeld CHANEL Fall-Winter 2017/18 Haute Couture show

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July 24, 2017

Top web celebrity Zhang Dayi reveals the key to her business success

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July 23, 2017

9 Mobile Social Marketing Tips for Luxury Brands in China

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July 22, 2017

Louis Vuitton opens China e-commerce store

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July 20, 2017

LVMH Institut des Métiers d’Excellence selects Polimoda as official partner in Italy for leather goods professional training

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July 18, 2017

CHANEL FALL-WINTER 2017/18 HAUTE COUTURE

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July 17, 2017

JonOne splashes out on Hennessy Very Special

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July 15, 2017

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July 14, 2017

The world of high fashion finally has its answer to Amazon

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July 13, 2017

Louis Vuitton introduces smartwatch to compete with Apple

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July 12, 2017

Chaumet, Dior Joaillerie, Louis Vuitton and Bulgari unveil new high jewelry collections

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July 9, 2017

L’Atelier LVMH Impressed At Viva Technology

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July 9, 2017

Kering Job in Switzerland

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July 8, 2017

Dubai’s real estate sector shows signs of improvement

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July 7, 2017

Disrupt, Act, Risk to be an Entrepreneur… Discover DARE from LVMH

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July 6, 2017

Exhibition “Christian Dior, Designer of Dreams”

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July 3, 2017

Richemont sells Shanghai Tang

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July 1, 2017

Richemont registered a decrease of 50.28% in short interest

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July 1, 2017

LVMH Watch & Jewellery UK sales rise by 30% in 2016

Economy
June 30, 2017

LVMH-Moet Hennessy Louis Vuitton SA (LVMUY) Downgraded by HSBC Holdings plc to Hold

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June 27, 2017

Net-a-Porter opens tech hub in London

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June 27, 2017

JD.com invests US$397mn into Farfetch

Economy
June 26, 2017

YNAP Stock Rises on Rumors of an Alibaba Investment

Bentley
June 26, 2017

Bentley creates the ultimate in-car falconry kit

Europe
June 21, 2017

Carla Fendi dies

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June 20, 2017

Marine Serre Wins LVMH Prize

eLuxury
May 25, 2017

BENTLEY ON DEMAND: A NEW CONCIERGE-STYLE LUXURY EXPERIENCE

Economy
May 1, 2017

CVC Capital Partners has bought Breitling

eCommerce
April 27, 2017

LVMH launches Clos19

Economy
April 26, 2017

Gucci owner’s shares jump 9% after smashing forecasts

Instagram´s targets small business

Instagram targets small business ad revenue. In a major bid to ramp up advertising revenue, Instagram is rolling out new features for small and medium sized businesses including the ability to buy an ad within the mobile app.

The features which will roll out  in the U.S. in coming months include business profiles that help customers get in touch and analytics to help businesses better understand the behavior and demographics of followers.

They expects Instagram’s global revenue to reach $1.53 billion this year, up 144%. After focusing mainly on larger businesses, Instagram is now targeting ad revenue from smaller firms.

The challenge for Instagram: maintaining the user experience while opening up advertising to smaller businesses.

With the new ads, businesses will be able to turn posts into ads and add a button to encourage people to take action. Businesses can select a target audience or have Instagram suggest targeting.

Facebook is positioning Instagram as a place brands and small businesses can increase awareness and spur sales. Facebook bought Instagram for $1 billion in cash and stock in 2012.

Instagram opened up advertising to businesses of all sizes in September. In February, Instagram said it has more than 200,000 advertisers, showing early commercial promise for the Facebook-owned photo-sharing service.

Much of that growth has come overseas. Three-quarters of Instagram’s advertisers are outside of the United States, Facebook said.

Investors are betting Instagram’s nascent but growing advertising business will pad Facebook revenues.

Rosenblatt Securities analyst Martin Pyykkonen estimates that Instagram will account for about $1 billion in advertising revenue in 2016, about 5% of Facebook’s total revenue. SunTrust Robinson Humphrey analyst Robert Peck estimates Instagram could “conservatively” lift revenue as much as $2 billion by 2017.

Instagram hit 400 million users in September. In March, Facebook announced it has 3 million advertisers.

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