{"id":72755,"date":"2026-11-14T21:10:37","date_gmt":"2026-11-14T20:10:37","guid":{"rendered":"https:\/\/luxonomy.net\/?p=72755"},"modified":"2026-11-14T21:53:19","modified_gmt":"2026-11-14T20:53:19","slug":"de-los-faraones-a-la-inteligencia-artificial-5-000-anos-de-poder-deseo-y-exclusividad","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/de-los-faraones-a-la-inteligencia-artificial-5-000-anos-de-poder-deseo-y-exclusividad\/","title":{"rendered":"De los faraones a la inteligencia artificial: 5.000 a\u00f1os de poder, deseo y exclusividad"},"content":{"rendered":"\n

Una m\u00e1scara funeraria de oro, un ba\u00fal Louis Vuitton y un bolso Herm\u00e8s cuentan historias de \u00e9pocas distintas. Juntos plantean una pregunta que sigue vigente: \u00bfqu\u00e9 hace que un objeto se vuelva deseable incluso para quien nunca podr\u00e1 poseerlo?<\/strong><\/p>\n\n\n\n

Esa pregunta abre El lujo: 5.000 a\u00f1os de poder, deseo y exclusividad<\/em>, el Luxury Executive Program de LUXONOMY University. El programa, \u00edntegramente online y en espa\u00f1ol, combina una sesi\u00f3n en directo de una hora<\/strong> con una formaci\u00f3n online de siete m\u00f3dulos<\/strong>, dise\u00f1ada para completarse en una semana. Tendr\u00e1s hasta tres meses de acceso para avanzar a tu ritmo o volver a consultar los materiales. El programa arranca el jueves 26 de noviembre de 2026<\/strong> con una sesi\u00f3n internacional en directo a las 14:00 h de Madrid<\/strong>. La imparte Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n, autor de Historia del Lujo<\/em>.<\/p>\n\n\n\n

C\u00f3mo se construye el deseo<\/h2>\n\n\n\n

El recorrido empieza en Egipto, Grecia y Roma, donde los materiales, el trabajo artesanal y el acceso a ciertos objetos expresaban poder y pertenencia. Pasa por las cortes europeas, Versalles y el Par\u00eds de la alta costura para llegar a dos casos de estudio, Louis Vuitton y Herm\u00e8s. Sus trayectorias permiten examinar una decisi\u00f3n que sigue ocupando a las grandes firmas: c\u00f3mo ampliar su alcance sin diluir aquello que hace singular a la marca.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Los siete m\u00f3dulos conectan esa historia con la expansi\u00f3n internacional del sector y con el valor que hoy adquieren el tiempo, la privacidad o el acceso a una experiencia. La \u00faltima parte examina la inteligencia artificial aplicada a la creatividad y a la personalizaci\u00f3n. Si una herramienta puede generar miles de variantes de un dise\u00f1o, \u00bfqu\u00e9 valor atribuir\u00e1 el cliente a la intervenci\u00f3n de un artesano?<\/p>

\"El<\/a><\/div>\n\n\n\n

Una sesi\u00f3n en directo con el autor de Historia del Lujo<\/h2>\n\n\n\n

En la Executive Live Session<\/strong>, Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n unir\u00e1 los principales episodios del programa, desde las primeras civilizaciones hasta el papel de la inteligencia artificial en la industria. La sesi\u00f3n incluye debate y preguntas. Los alumnos matriculados podr\u00e1n volver a verla durante su periodo de acceso.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Qu\u00e9 incluye la matr\u00edcula de 395 \u20ac<\/h2>\n\n\n\n

La matr\u00edcula da acceso durante tres meses a los siete m\u00f3dulos, los casos del sector y el ebook Historia del Lujo<\/em>, disponible para lectura en la plataforma. Incluye tutor\u00eda con el profesor a trav\u00e9s del \u00e1rea de consultas de la plataforma formativa, acceso a la red social del curso y la evaluaci\u00f3n final. Quienes completen los requisitos acad\u00e9micos y aprueben la evaluaci\u00f3n obtendr\u00e1n el Executive Certificate<\/em> de LUXONOMY University, una credencial de formaci\u00f3n ejecutiva privada.<\/p>\n\n\n\n

\"Modelo
Executive Certificate del Luxury Executive Program de LUXONOMY University.<\/figcaption><\/figure>\n\n\n\n

El programa se dirige a profesionales, directivos y emprendedores, as\u00ed como a quienes quieran entender c\u00f3mo opera la industria del lujo. Se puede cursar sin conocimientos previos. La edici\u00f3n est\u00e1 limitada a 100 alumnos.<\/strong><\/p>\n\n\n\n

\n
Descubre el Executive Program y matric\u00falate \u2014 395 \u20ac<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LUXONOMY University recorre cinco milenios de historia del lujo en un programa online en espa\u00f1ol, con una sesi\u00f3n en directo el 26 de noviembre y matr\u00edcula de 395 \u20ac.<\/p>\n","protected":false},"author":1,"featured_media":72751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfQu\u00e9 tienen en com\u00fan una m\u00e1scara fara\u00f3nica, un ba\u00fal Louis Vuitton y un bolso Herm\u00e8s? Los tres cuentan c\u00f3mo una sociedad convierte un objeto en s\u00edmbolo de poder y deseo.\n\nEn el Luxury Executive Program de LUXONOMY University, Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n, autor de Historia del Lujo, recorre 5.000 a\u00f1os de historia para explorar qu\u00e9 cambia cuando entra en escena la inteligencia artificial.\n\n\ud83d\udcc5 26 de noviembre de 2026 \u00b7 14:00 h de Madrid\n\ud83d\udcbb 100 % online y en espa\u00f1ol \u00b7 395 \u20ac \u00b7 Edici\u00f3n limitada a 100 alumnos\n\nLee la noticia y descubre el programa.\n\n#HistoriaDelLujo #IndustriaDelLujo #Formaci\u00f3nEjecutiva #LuxonomyUniversity","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":true},"categories":[817],"tags":[11441,622,1979,2030,660,6478],"thb-sponsors":[],"class_list":["post-72755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","tag-formacion-ejecutiva","tag-hermes","tag-historia-del-lujo","tag-inteligencia-artificial","tag-louis-vuitton","tag-luxonomy-university"],"yoast_head":"\nDe los faraones a la inteligencia artificial: 5.000 a\u00f1os de poder, deseo y exclusividad | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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