{"id":72693,"date":"2026-11-13T09:30:00","date_gmt":"2026-11-13T08:30:00","guid":{"rendered":"https:\/\/luxonomy.net\/?p=72693"},"modified":"2026-11-07T16:26:07","modified_gmt":"2026-11-07T15:26:07","slug":"mandarin-oriental-lleva-la-sostenibilidad-a-las-decisiones-de-inversion-hotelera","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/mandarin-oriental-lleva-la-sostenibilidad-a-las-decisiones-de-inversion-hotelera\/","title":{"rendered":"Mandarin Oriental lleva la sostenibilidad a las decisiones de inversi\u00f3n hotelera"},"content":{"rendered":"\n

Mandarin Oriental present\u00f3 el 20 de octubre MO.RE, una plataforma que pretende incorporar criterios ambientales y sociales a las decisiones de inversi\u00f3n, dise\u00f1o y operaci\u00f3n de sus hoteles. El grupo organiza el programa en tres \u00e1mbitos: preparar los hoteles y destinos para cambios en el clima, reforzar la relaci\u00f3n con la naturaleza y la cultura local, y apoyar la regeneraci\u00f3n de comunidades y ecosistemas. Lo relevante para el sector es en qu\u00e9 momento se incorporan esas preguntas: antes de aprobar una inversi\u00f3n y durante toda la vida del establecimiento.<\/p>\n\n\n\n

La inversi\u00f3n se decide antes de que llegue el hu\u00e9sped<\/h2>\n\n\n\n

Un hotel puede cambiar amenities o reducir residuos en un servicio. Mucho m\u00e1s dif\u00edcil es corregir un edificio que necesita demasiada refrigeraci\u00f3n, depende de equipos dif\u00edciles de mantener o no tiene margen cuando escasea el agua. Por eso interesa que el an\u00e1lisis empiece en el proyecto. Un perfil de riesgo clim\u00e1tico permite discutir qu\u00e9 exposici\u00f3n tiene el destino y qu\u00e9 obras pueden hacer falta antes de cerrar un presupuesto o firmar un contrato de gesti\u00f3n.<\/p>\n\n\n\n

La compra tambi\u00e9n cambia. Si se quiere reducir el impacto a lo largo de la cadena, hace falta saber de d\u00f3nde vienen los alimentos, los textiles y los materiales, y qu\u00e9 informaci\u00f3n pueden facilitar los proveedores. Un criterio de compra debe caber en un contrato y poder revisarse. La direcci\u00f3n necesita saber qui\u00e9n mide el resultado, cu\u00e1nto cuesta mantenerlo y qu\u00e9 efecto tiene sobre el servicio.<\/p>

\"\"<\/a><\/div>\n\n\n\n

C\u00f3mo distinguir resultados de objetivos<\/h2>\n\n\n\n

Mandarin Oriental comunica una reducci\u00f3n del 33 % en sus emisiones de alcance 1 y 2 a lo largo de los \u00faltimos quince a\u00f1os. Son, respectivamente, las emisiones directas de la actividad y las asociadas a la energ\u00eda adquirida. El alcance 3 recoge otras emisiones de la cadena de valor; mejorar su visibilidad es uno de los objetivos del programa. El porcentaje ya comunicado y la ambici\u00f3n futura no son la misma clase de dato.<\/p>\n\n\n\n

En un establecimiento ya abierto, la prueba puede hacerse al preparar la siguiente reforma: poner en la misma hoja el coste inicial, el mantenimiento previsto y los riesgos durante la operaci\u00f3n. As\u00ed es m\u00e1s f\u00e1cil ver cu\u00e1ndo una inversi\u00f3n aparentemente m\u00e1s barata resulta m\u00e1s cara a lo largo de su uso.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Para propietarios y operadores, una revisi\u00f3n de un establecimiento puede empezar por tres cuestiones: el riesgo m\u00e1s costoso para el inmueble, el indicador que permite seguirlo y la decisi\u00f3n de inversi\u00f3n que se tomar\u00eda si cambia. El programa ser\u00e1 interesante para el sector en la medida en que esas respuestas se puedan comparar en el tiempo. Una experiencia de lujo depende tambi\u00e9n de lo que el hotel sea capaz de sostener cuando cambia el destino del que forma parte.<\/p>\n\n\n\n

Fuentes: Presentaci\u00f3n de MO.RE por Mandarin Oriental<\/a>. Foto ilustrativa: Pexels<\/a>.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

La plataforma MO.RE integra el riesgo clim\u00e1tico, el v\u00ednculo con el destino y la regeneraci\u00f3n en el dise\u00f1o y la operaci\u00f3n. Para los hoteles, el reto es convertir esos objetivos en indicadores \u00fatiles.<\/p>\n","protected":false},"author":1,"featured_media":72694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[10429,11950,11949,11563],"thb-sponsors":[],"class_list":["post-72693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-hoteleria-de-lujo","tag-inversion-hotelera","tag-mandarin-oriental","tag-sostenibilidad-hotelera-es"],"yoast_head":"\nMandarin Oriental lleva la sostenibilidad a las decisiones de inversi\u00f3n hotelera | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/mandarin-oriental-lleva-la-sostenibilidad-a-las-decisiones-de-inversion-hotelera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mandarin Oriental lleva la sostenibilidad a las decisiones de inversi\u00f3n hotelera | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La plataforma MO.RE integra el riesgo clim\u00e1tico, el v\u00ednculo con el destino y la regeneraci\u00f3n en el dise\u00f1o y la operaci\u00f3n. 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