{"id":72690,"date":"2026-11-12T09:30:00","date_gmt":"2026-11-12T08:30:00","guid":{"rendered":"https:\/\/luxonomy.net\/?p=72690"},"modified":"2026-11-07T16:25:36","modified_gmt":"2026-11-07T15:25:36","slug":"kering-lleva-la-gestion-del-agua-al-arno-que-significa-para-la-cadena-de-suministro-del-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/kering-lleva-la-gestion-del-agua-al-arno-que-significa-para-la-cadena-de-suministro-del-lujo\/","title":{"rendered":"Kering lleva la gesti\u00f3n del agua al Arno: qu\u00e9 significa para la cadena de suministro del lujo"},"content":{"rendered":"\n

Kering present\u00f3 en Florencia el 2 de noviembre su primer laboratorio para reforzar la capacidad de una cuenca frente a problemas como las sequ\u00edas y las inundaciones. La iniciativa se centra en el Arno y re\u00fane al grupo con Conservation International y Etifor. Seg\u00fan el anuncio, es la primera de diez actuaciones de este tipo previstas dentro de su estrategia sobre el agua. El proyecto empieza con seis zonas prioritarias de restauraci\u00f3n mediante soluciones basadas en la naturaleza, con trabajos que, seg\u00fan Kering, ya han arrancado.<\/p>\n\n\n\n

Por qu\u00e9 una cuenca importa m\u00e1s que una factura<\/h2>\n\n\n\n

Una f\u00e1brica puede consumir menos agua por unidad y seguir siendo vulnerable si la cuenca de la que depende pierde capacidad para afrontar una sequ\u00eda, una crecida o un deterioro de la calidad del agua. El cambio consiste en mirar el territorio del que dependen varios actores a la vez. En el lujo, esa escala importa especialmente cuando distintos proveedores comparten una regi\u00f3n con conocimientos y capacidades dif\u00edciles de trasladar en poco tiempo.<\/p>\n\n\n\n

Para un equipo de compras, el primer paso \u00fatil es localizar d\u00f3nde ocurre el proceso que necesita agua. La direcci\u00f3n del proveedor principal no revela necesariamente d\u00f3nde se curte, se ti\u00f1e o se lava un material. A partir de ese mapa se puede preguntar qu\u00e9 instalaciones comparten cuenca, en qu\u00e9 meses est\u00e1n m\u00e1s expuestas y qu\u00e9 medidas de continuidad existen. La informaci\u00f3n tambi\u00e9n ayuda a detectar cu\u00e1ndo un proveedor alternativo comparte el mismo riesgo territorial que el titular.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Qu\u00e9 exigir para evaluar el proyecto<\/h2>\n\n\n\n

La presentaci\u00f3n de un plan y la selecci\u00f3n de seis zonas son avances operativos. El impacto debe juzgarse con resultados medidos. Conviene preguntar con qu\u00e9 punto de partida se comparar\u00e1n los datos, qui\u00e9n recoger\u00e1 la informaci\u00f3n y con qu\u00e9 periodicidad se publicar\u00e1. La pregunta es distinta para cada intervenci\u00f3n: una medida para recuperar vegetaci\u00f3n no se eval\u00faa igual que una destinada a reducir da\u00f1os por inundaci\u00f3n.<\/p>\n\n\n\n

Una revisi\u00f3n inicial puede cruzar ese mapa con los plazos de entrega y la dependencia de cada material. Si una referencia clave se termina en una zona expuesta, tener un contacto, un plazo de recuperaci\u00f3n estimado y un plan acordado con el proveedor aporta m\u00e1s que un indicador de consumo aislado.<\/p>

\"\"<\/a><\/div>\n\n\n\n

La iniciativa del Arno interesa al sector porque pone a prueba una forma de cooperaci\u00f3n que una sola marca no puede reproducir desde su oficina. Para una empresa de lujo, la oportunidad est\u00e1 en incorporar ese conocimiento a compras y planificaci\u00f3n de producci\u00f3n. El compromiso gana valor cuando se puede vincular a un lugar, a un riesgo concreto y a una mejora que otros puedan comprobar.<\/p>\n\n\n\n

Fuentes: Presentaci\u00f3n del laboratorio del Arno por Kering<\/a>. Foto ilustrativa: Pexels<\/a>.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

El grupo ha puesto en marcha en Toscana su primer laboratorio de resiliencia h\u00eddrica. El proyecto cambia la escala de la gesti\u00f3n del riesgo: de la f\u00e1brica a la cuenca.<\/p>\n","protected":false},"author":1,"featured_media":72691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10606],"tags":[3236,11948,6216,2010,11947],"thb-sponsors":[],"class_list":["post-72690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-business","tag-cadena-de-suministro","tag-gestion-del-agua","tag-kering-en","tag-sostenibilidad-en","tag-toscana"],"yoast_head":"\nKering lleva la gesti\u00f3n del agua al Arno: qu\u00e9 significa para la cadena de suministro del lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/kering-lleva-la-gestion-del-agua-al-arno-que-significa-para-la-cadena-de-suministro-del-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kering lleva la gesti\u00f3n del agua al Arno: qu\u00e9 significa para la cadena de suministro del lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El grupo ha puesto en marcha en Toscana su primer laboratorio de resiliencia h\u00eddrica. 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