{"id":70851,"date":"2026-06-15T16:14:38","date_gmt":"2026-06-15T14:14:38","guid":{"rendered":"https:\/\/luxonomy.net\/?p=70851"},"modified":"2026-06-19T16:17:25","modified_gmt":"2026-06-19T14:17:25","slug":"richemont-confirma-el-poder-de-la-joyeria-como-refugio-del-lujo-global","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/richemont-confirma-el-poder-de-la-joyeria-como-refugio-del-lujo-global\/","title":{"rendered":"Richemont confirma el poder de la joyer\u00eda como refugio del lujo global"},"content":{"rendered":"\n

Richemont ha presentado unos resultados que refuerzan una idea clave para comprender el momento actual del lujo: la alta joyer\u00eda sigue siendo uno de los segmentos m\u00e1s resistentes y rentables del mercado<\/strong>. En el ejercicio cerrado el 31 de marzo de 2026, el grupo alcanz\u00f3 ventas de 22.420 millones de euros<\/strong>, un crecimiento del 5% frente al a\u00f1o anterior. Sus maisons de joyer\u00eda \u2014Cartier, Van Cleef & Arpels, Buccellati y Vhernier\u2014 generaron 16.539 millones de euros<\/strong>, con un crecimiento del 8% a tipos de cambio actuales.<\/p>\n

La lectura es muy relevante porque el lujo vive una etapa de mayor selectividad. Algunas categor\u00edas, como moda, marroquiner\u00eda o relojer\u00eda, muestran comportamientos m\u00e1s irregulares por la desaceleraci\u00f3n del consumo aspiracional, la presi\u00f3n en China, el ajuste del turismo internacional y una mayor sensibilidad al precio. Sin embargo, la joyer\u00eda contin\u00faa atrayendo gasto de clientes de alto patrimonio, familias internacionales, compradores patrimoniales y consumidores que perciben las piezas ic\u00f3nicas como activos emocionales y, en algunos casos, como reserva de valor.<\/p>\n

Cartier y Van Cleef & Arpels representan dos modelos de excelencia especialmente poderosos. Cartier combina historia, reconocimiento global, dise\u00f1o ic\u00f3nico, joyer\u00eda, relojer\u00eda y una posici\u00f3n \u00fanica entre lujo accesible alto y alta joyer\u00eda. Van Cleef & Arpels, por su parte, ha construido una de las identidades m\u00e1s po\u00e9ticas y consistentes del sector, con un universo reconocible basado en naturaleza, movimiento, feminidad, misterio y alta artesan\u00eda.<\/p>

\"\"<\/a><\/div>\n

El dato m\u00e1s relevante no es solo el crecimiento, sino la composici\u00f3n del negocio. La joyer\u00eda supone ya el coraz\u00f3n econ\u00f3mico de Richemont. Frente a categor\u00edas m\u00e1s dependientes del ciclo de moda, la alta joyer\u00eda cuenta con ventajas estructurales: menor exposici\u00f3n a descuentos, mayor permanencia del producto, capacidad de transmisi\u00f3n familiar, fuerte componente ceremonial y un v\u00ednculo emocional muy profundo. Un collar, un anillo, un reloj-joya o una pieza de alta joyer\u00eda no se consumen igual que una prenda de temporada.<\/p>\n

El informe anual tambi\u00e9n muestra que las maisons de joyer\u00eda de Richemont alcanzaron un resultado operativo de 5.037 millones de euros<\/strong>, con un margen operativo del 30,5%<\/strong>. Esta rentabilidad explica por qu\u00e9 la joyer\u00eda se ha convertido en una de las grandes \u00e1reas de batalla del lujo. LVMH, Chanel, Herm\u00e8s, Kering y otras casas han intensificado sus apuestas en joyer\u00eda, relojer\u00eda-joya y piezas de alto valor, conscientes de que el consumidor de alto patrimonio busca productos con permanencia.<\/p>

\"\"<\/a><\/div>\n

La noticia de Richemont tambi\u00e9n habla del futuro del lujo: el mercado est\u00e1 premiando menos la visibilidad excesiva y m\u00e1s la durabilidad, la herencia y el valor \u00edntimo. La joyer\u00eda ofrece justamente eso: un lujo silencioso, transferible, emocional y patrimonial. En una econom\u00eda global marcada por incertidumbre geopol\u00edtica, volatilidad burs\u00e1til y consumidores m\u00e1s exigentes, las piezas de alta joyer\u00eda se consolidan como una categor\u00eda de deseo estable.<\/p>\n

Richemont demuestra que el lujo del futuro no depender\u00e1 \u00fanicamente de atraer nuevos consumidores, sino de profundizar en categor\u00edas capaces de unir artesan\u00eda, inversi\u00f3n emocional, escasez y memoria familiar. La joyer\u00eda no es solo un negocio brillante; es una de las columnas m\u00e1s s\u00f3lidas del lujo contempor\u00e1neo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Richemont ha presentado unos resultados que refuerzan una idea clave para comprender el momento actual del lujo: la alta joyer\u00eda sigue siendo uno de los segmentos m\u00e1s resistentes y rentables del mercado. En el ejercicio cerrado el 31 de marzo de 2026, el grupo alcanz\u00f3 ventas de 22.420 millones de euros, un crecimiento del 5%…<\/p>\n","protected":false},"author":56,"featured_media":70852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[612],"tags":[598,789],"thb-sponsors":[],"class_list":["post-70851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-joyeria-y-relojeria","tag-joyeria","tag-richemont"],"yoast_head":"\nRichemont confirma el poder de la joyer\u00eda como refugio del lujo global | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/richemont-confirma-el-poder-de-la-joyeria-como-refugio-del-lujo-global\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richemont confirma el poder de la joyer\u00eda como refugio del lujo global | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Richemont ha presentado unos resultados que refuerzan una idea clave para comprender el momento actual del lujo: la alta joyer\u00eda sigue siendo uno de los segmentos m\u00e1s resistentes y rentables del mercado. 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