{"id":69406,"date":"2025-12-09T11:46:38","date_gmt":"2025-12-09T10:46:38","guid":{"rendered":"https:\/\/luxonomy.net\/?p=69406"},"modified":"2025-12-15T10:58:52","modified_gmt":"2025-12-15T09:58:52","slug":"kering-invierte-en-borland-y-entra-en-el-auge-del-oro-de-24k-entre-consumidores-jovenes-en-china","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/kering-invierte-en-borland-y-entra-en-el-auge-del-oro-de-24k-entre-consumidores-jovenes-en-china\/","title":{"rendered":"Kering invierte en Borland y entra en el auge del oro de 24k entre consumidores j\u00f3venes en China"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kering ha adquirido una participaci\u00f3n minoritaria en <strong>Borland<\/strong>, joyer\u00eda china especializada en <strong>oro de 24 quilates<\/strong>, reforzando su presencia en un mercado que est\u00e1 redefiniendo el lujo desde la est\u00e9tica tradicional y un nuevo apetito por el \u201chard luxury\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La inversi\u00f3n llega en un momento en que el oro se ha convertido en un <strong>objetivo clave para la Generaci\u00f3n Z china<\/strong>, que lo valora tanto por su belleza artesanal como por su funci\u00f3n de reserva de valor. Las boutiques de Borland, reconocidas por combinar t\u00e9cnicas ancestrales y dise\u00f1o contempor\u00e1neo, se han posicionado como un im\u00e1n para consumidores j\u00f3venes que buscan autenticidad y herencia cultural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Kering, esta operaci\u00f3n representa una ampliaci\u00f3n estrat\u00e9gica hacia un segmento de r\u00e1pido crecimiento y un paso para fortalecer su cartera de joyer\u00eda en Asia, un territorio donde el lujo local est\u00e1 adquiriendo un peso global que no puede ignorarse.<\/p><div id=\"luxon-1764638376\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Kering ha adquirido una participaci\u00f3n minoritaria en Borland, joyer\u00eda china especializada en oro de 24 quilates, reforzando su presencia en un mercado que est\u00e1 redefiniendo el lujo desde la est\u00e9tica tradicional y un nuevo apetito por el \u201chard luxury\u201d. La inversi\u00f3n llega en un momento en que el oro se ha convertido en un objetivo&hellip;<\/p>\n","protected":false},"author":10,"featured_media":69407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774,792],"tags":[10025,332,887],"thb-sponsors":[],"class_list":["post-69406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-china","tag-borland","tag-china","tag-kering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kering invierte en Borland y entra en el auge del oro de 24k entre consumidores j\u00f3venes en China | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/kering-invierte-en-borland-y-entra-en-el-auge-del-oro-de-24k-entre-consumidores-jovenes-en-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kering invierte en Borland y entra en el auge del oro de 24k entre consumidores j\u00f3venes en China | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Kering ha adquirido una participaci\u00f3n minoritaria en Borland, joyer\u00eda china especializada en oro de 24 quilates, reforzando su presencia en un mercado que est\u00e1 redefiniendo el lujo desde la est\u00e9tica tradicional y un nuevo apetito por el \u201chard luxury\u201d. 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