{"id":69164,"date":"2025-11-24T11:24:33","date_gmt":"2025-11-24T10:24:33","guid":{"rendered":"https:\/\/luxonomy.net\/?p=69164"},"modified":"2025-11-24T11:25:28","modified_gmt":"2025-11-24T10:25:28","slug":"bain-altagamma-el-lujo-entra-en-fase-de-contraccion-antes-de-un-esperado-repunte-en-2026","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/bain-altagamma-el-lujo-entra-en-fase-de-contraccion-antes-de-un-esperado-repunte-en-2026\/","title":{"rendered":"Bain & Altagamma: el lujo entra en fase de contracci\u00f3n antes de un esperado repunte en 2026"},"content":{"rendered":"\n

El sector mundial del lujo vive un momento de reajuste profundo. Seg\u00fan el \u00faltimo informe de Bain & Company junto a la Fundaci\u00f3n Altagamma, la base global de clientes de lujo se ha reducido de cerca de 400 millones de compradores en 2022 a aproximadamente 340 millones en 2025. Una ca\u00edda que marca un punto de inflexi\u00f3n tras una d\u00e9cada de crecimiento constante.<\/p>\n\n\n\n

El mercado de bienes personales de lujo \u2014bolsos, moda, joyer\u00eda, belleza, relojer\u00eda y accesorios\u2014 cerrar\u00e1 2025 con una estimaci\u00f3n cercana a los 358.000 millones de euros<\/strong>, ligeramente por debajo de los registros de 2024. El an\u00e1lisis apunta que 2025 ser\u00e1 un a\u00f1o de estabilizaci\u00f3n tras varios ejercicios marcados por subidas de precios, incertidumbre econ\u00f3mica y un consumidor m\u00e1s prudente.<\/p>\n\n\n\n

Bain anticipa un retorno al crecimiento en 2026, con previsiones que oscilan entre el 3% y el 5%, impulsado por una mayor alineaci\u00f3n entre el precio real aportado por las marcas y las expectativas del comprador global.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Entre las conclusiones m\u00e1s destacadas est\u00e1 el desgaste del cliente aspiracional, especialmente en Europa, Estados Unidos y China, que percibe menor valor a\u00f1adido ante el encarecimiento continuado. Esta situaci\u00f3n tambi\u00e9n ha provocado tensiones con el cliente tradicional, cada vez m\u00e1s selectivo y exigente en cuanto a servicio, personalizaci\u00f3n y autenticidad.<\/p>\n\n\n\n

El informe advierte que la pr\u00f3xima fase del lujo depender\u00e1 de tres factores esenciales: experiencia<\/strong>, creatividad<\/strong> y regionalizaci\u00f3n inteligente<\/strong>. Las marcas que logren reconectar con nuevas generaciones sin diluir su esencia ser\u00e1n las que lideren la nueva etapa hacia 2030.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

El mercado de bienes personales de lujo \u2014bolsos, moda, joyer\u00eda, belleza, relojer\u00eda y accesorios\u2014 cerrar\u00e1 2025 con una estimaci\u00f3n cercana a los 358.000 millones de euros, ligeramente por debajo de los registros de 2024. El an\u00e1lisis apunta que 2025 ser\u00e1 un a\u00f1o de estabilizaci\u00f3n tras varios ejercicios marcados por subidas de precios, incertidumbre econ\u00f3mica y un consumidor m\u00e1s prudente.<\/p>\n","protected":false},"author":11,"featured_media":60947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Bain & Altagamma: el lujo entra en fase de contracci\u00f3n antes de un esperado repunte en 2026.\nEl mercado de bienes personales de lujo \u2014bolsos, moda, joyer\u00eda, belleza, relojer\u00eda y accesorios\u2014 cerrar\u00e1 2025 con una estimaci\u00f3n cercana a los 358.000 millones de euros, ligeramente por debajo de los registros de 2024. El an\u00e1lisis apunta que 2025 ser\u00e1 un a\u00f1o de estabilizaci\u00f3n tras varios ejercicios marcados por subidas de precios, incertidumbre econ\u00f3mica y un consumidor m\u00e1s prudente.\n#LUXONOMY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[1293,1308,552],"thb-sponsors":[],"class_list":["post-69164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-altagamma","tag-bain-company","tag-economia"],"yoast_head":"\nBain & Altagamma: el lujo entra en fase de contracci\u00f3n antes de un esperado repunte en 2026 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/bain-altagamma-el-lujo-entra-en-fase-de-contraccion-antes-de-un-esperado-repunte-en-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bain & Altagamma: el lujo entra en fase de contracci\u00f3n antes de un esperado repunte en 2026 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El mercado de bienes personales de lujo \u2014bolsos, moda, joyer\u00eda, belleza, relojer\u00eda y accesorios\u2014 cerrar\u00e1 2025 con una estimaci\u00f3n cercana a los 358.000 millones de euros, ligeramente por debajo de los registros de 2024. 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