{"id":69132,"date":"2025-11-19T09:29:46","date_gmt":"2025-11-19T08:29:46","guid":{"rendered":"https:\/\/luxonomy.net\/?p=69132"},"modified":"2025-11-19T09:29:58","modified_gmt":"2025-11-19T08:29:58","slug":"kering-bajo-el-liderazgo-de-luca-de-meo-el-plan-reconkering-que-redibuja-el-futuro-del-grupo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/kering-bajo-el-liderazgo-de-luca-de-meo-el-plan-reconkering-que-redibuja-el-futuro-del-grupo\/","title":{"rendered":"KERING BAJO EL LIDERAZGO DE LUCA DE MEO: EL PLAN \u201cRECONKERING\u201d QUE REDIBUJA EL FUTURO DEL GRUPO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El 18 de noviembre de 2025 marc\u00f3 un punto de inflexi\u00f3n para Kering. Un memo interno distribuido por Luca de Meo, nuevo CEO del grupo, revel\u00f3 una hoja de ruta contundente: transformar la compa\u00f1\u00eda desde dentro, reducir su dependencia hist\u00f3rica de Gucci y preparar una estructura m\u00e1s \u00e1gil, cohesionada y competitiva para los pr\u00f3ximos a\u00f1os. El documento, bautizado internamente como <strong>\u201cReconKering\u201d<\/strong>, no solo describe un plan estrat\u00e9gico; plantea un nuevo paradigma para el conglomerado franc\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un diagn\u00f3stico claro: demasiada exposici\u00f3n a Gucci<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante dos d\u00e9cadas, Gucci ha sido el motor financiero de Kering. Su peso, sin embargo, se convirti\u00f3 en un riesgo. De Meo sostiene que el grupo necesita equilibrar su portafolio para resistir ciclos adversos, estimular el posicionamiento del resto de sus firmas y evitar que la compa\u00f1\u00eda orbite alrededor de una sola marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ventas moderadas y cambios constantes en direcci\u00f3n creativa, Gucci ya no cumple el papel de \u201csol garantizado\u201d dentro del conglomerado. El CEO apuesta por una estrategia donde Balenciaga, Saint Laurent, Bottega Veneta y Alexander McQueen asuman un rol m\u00e1s robusto dentro de la construcci\u00f3n de valor.<\/p><div id=\"luxon-956664778\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Racionalizaci\u00f3n de retail, reducci\u00f3n de estructura y sinergias reales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El memo plantea un plan de optimizaci\u00f3n que incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cierre de tiendas con bajo rendimiento.<\/li>\n\n\n\n<li>Integraci\u00f3n de procesos entre marcas para eliminar duplicidades.<\/li>\n\n\n\n<li>Fortalecimiento de plataformas transversales: log\u00edstica, data, CRM y producci\u00f3n.<\/li>\n\n\n\n<li>Aceleraci\u00f3n de eficiencias operativas en \u00e1reas globales clave.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este giro no implica una pol\u00edtica de austeridad; es una reorientaci\u00f3n hacia un modelo m\u00e1s sostenible, capaz de competir en un mercado donde la velocidad tecnol\u00f3gica, la presi\u00f3n sobre m\u00e1rgenes y la necesidad de experiencias personalizadas crecen sin tregua.<\/p><div id=\"luxon-2072471834\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La nueva identidad de Kering: menos volumen, m\u00e1s valor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Meo propone una transici\u00f3n donde el grupo abandone cualquier tentaci\u00f3n de \u201ccrecimiento por crecimiento\u201d. En su lugar, se construye un portafolio cohesionado en torno a excelencia, escala razonable y narrativa de marca m\u00e1s profunda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El CEO tambi\u00e9n impulsa una visi\u00f3n industrial: cadenas de suministro m\u00e1s integradas, creatividad alineada con negocio y un enfoque m\u00e1s disciplinado en inversi\u00f3n. Esta mentalidad, ajena al glamour superficial del sector, podr\u00eda redefinir la gobernanza del lujo en Europa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El impacto en la geograf\u00eda global del lujo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El plan llega justo cuando el mercado asi\u00e1tico pide reinvenci\u00f3n, Estados Unidos muestra volatilidad, Europa busca estabilidad y Oriente Medio emerge como nuevo centro de consumo aspiracional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kering se reposiciona para entrar en una fase de resiliencia capaz de enfrentar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La fragmentaci\u00f3n del consumidor global.<\/li>\n\n\n\n<li>La creciente competencia de marcas independientes bien financiadas.<\/li>\n\n\n\n<li>La presi\u00f3n de la IA generativa en dise\u00f1o, marketing y supply chain.<\/li>\n\n\n\n<li>El ascenso del lujo silencioso como estilo dominante.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cReconKering\u201d no es solo una estrategia: es la construcci\u00f3n de un nuevo Kering para la pr\u00f3xima d\u00e9cada.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 18 de noviembre de 2025 marc\u00f3 un punto de inflexi\u00f3n para Kering. Un memo interno distribuido por Luca de Meo, nuevo CEO del grupo, revel\u00f3 una hoja de ruta contundente: transformar la compa\u00f1\u00eda desde dentro, reducir su dependencia hist\u00f3rica de Gucci y preparar una estructura m\u00e1s \u00e1gil, cohesionada y competitiva para los pr\u00f3ximos a\u00f1os.&hellip;<\/p>\n","protected":false},"author":19,"featured_media":69133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"KERING BAJO EL LIDERAZGO DE LUCA DE MEO: EL PLAN \u201cRECONKERING\u201d QUE REDIBUJA EL FUTURO DEL GRUPO.\n#LUXONOMY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1128],"tags":[552,372,887,10011],"thb-sponsors":[],"class_list":["post-69132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-economia","tag-economia","tag-gucci","tag-kering","tag-luca-de-meo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KERING BAJO EL LIDERAZGO DE LUCA DE MEO: EL PLAN \u201cRECONKERING\u201d QUE REDIBUJA EL FUTURO DEL GRUPO | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/kering-bajo-el-liderazgo-de-luca-de-meo-el-plan-reconkering-que-redibuja-el-futuro-del-grupo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KERING BAJO EL LIDERAZGO DE LUCA DE MEO: EL PLAN \u201cRECONKERING\u201d QUE REDIBUJA EL FUTURO DEL GRUPO | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El 18 de noviembre de 2025 marc\u00f3 un punto de inflexi\u00f3n para Kering. Un memo interno distribuido por Luca de Meo, nuevo CEO del grupo, revel\u00f3 una hoja de ruta contundente: transformar la compa\u00f1\u00eda desde dentro, reducir su dependencia hist\u00f3rica de Gucci y preparar una estructura m\u00e1s \u00e1gil, cohesionada y competitiva para los pr\u00f3ximos a\u00f1os.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/kering-bajo-el-liderazgo-de-luca-de-meo-el-plan-reconkering-que-redibuja-el-futuro-del-grupo\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T08:29:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T08:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luxonomy.net\/wp-content\/uploads\/2025\/11\/KERING-BAJO-EL-LIDERAZGO-DE-LUCA-DE-MEO-EL-PLAN-RECONKERING-QUE-REDIBUJA-EL-FUTURO-DEL-GRUPO.jpeg\" 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