{"id":69015,"date":"2025-11-11T22:59:53","date_gmt":"2025-11-11T21:59:53","guid":{"rendered":"https:\/\/luxonomy.net\/?p=69015"},"modified":"2025-11-11T14:34:17","modified_gmt":"2025-11-11T13:34:17","slug":"el-mercado-global-del-lujo-entra-en-una-fase-de-moderacion-estrategica","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-mercado-global-del-lujo-entra-en-una-fase-de-moderacion-estrategica\/","title":{"rendered":"El mercado global del lujo entra en una fase de moderaci\u00f3n estrat\u00e9gica"},"content":{"rendered":"\n

MIL\u00c1N \/ GINEBRA \u2013 noviembre 2025.<\/strong> Tras una d\u00e9cada de crecimiento ininterrumpido, el mercado mundial del lujo se prepara para un nuevo ciclo marcado por la prudencia, la redefinici\u00f3n del valor y la b\u00fasqueda de sostenibilidad empresarial. Seg\u00fan el informe State of Luxury 2025<\/em> de McKinsey & Company<\/strong>, el crecimiento anual del sector se moderar\u00e1 entre el 1% y el 3% hasta 2027<\/strong>, dejando atr\u00e1s los a\u00f1os de expansi\u00f3n r\u00e9cord impulsados por la demanda pospandemia y los consumidores emergentes.<\/p>\n\n\n\n

En paralelo, Bain & Company<\/strong> estima que el gasto en bienes personales de lujo podr\u00eda registrar una contracci\u00f3n de entre el 2 % y el 5 % en 2025<\/strong>, afectado por factores macroecon\u00f3micos como la inflaci\u00f3n, la desaceleraci\u00f3n china y la incertidumbre geopol\u00edtica.<\/p>\n\n\n\n

Una nueva l\u00f3gica de valor<\/h3>\n\n\n\n

Los expertos coinciden en que la nueva etapa no representa una crisis, sino una madurez estructural<\/strong> del sector. Las categor\u00edas que seguir\u00e1n liderando el crecimiento \u2014marroquiner\u00eda, joyer\u00eda y relojer\u00eda<\/strong>\u2014 lo har\u00e1n con ritmos estables del 4 % al 6 % anual, impulsadas por el deseo de durabilidad, herencia y artesan\u00eda.<\/p>

\"\"<\/a><\/div>\n\n\n\n

En cambio, la moda y el calzado de alta gama experimentar\u00e1n mayor presi\u00f3n por parte de consumidores que exigen coherencia, prop\u00f3sito y calidad tangible<\/strong>, en lugar de logos o lanzamientos ef\u00edmeros.<\/p>\n\n\n\n

Los mercados m\u00e1s din\u00e1micos seguir\u00e1n siendo Estados Unidos (4-6 %)<\/strong>, China (3-5 %)<\/strong> y Europa (2-4 %)<\/strong>, mientras que Oriente Medio y el Sudeste Asi\u00e1tico emergen como nuevos polos de inversi\u00f3n, gracias a consumidores con alto poder adquisitivo y afinidad con la exclusividad cultural.<\/p>\n\n\n\n

Reinventar el lujo: del crecimiento al significado<\/h3>\n\n\n\n

La \u201cnueva econom\u00eda del lujo\u201d exige replantear qu\u00e9 es el valor<\/strong>. Las marcas deben reforzar la personalizaci\u00f3n, la integraci\u00f3n digital-f\u00edsica, la coherencia est\u00e9tica y la responsabilidad social como pilares de fidelizaci\u00f3n.<\/p>\n\n\n\n

En palabras de analistas de CXG, \u201clas marcas que prosperar\u00e1n no ser\u00e1n las que vendan m\u00e1s, sino las que signifiquen m\u00e1s\u201d<\/em>. Este giro implica pasar de la expansi\u00f3n num\u00e9rica \u2014nuevas tiendas, nuevas l\u00edneas\u2014 a la consolidaci\u00f3n cualitativa: experiencias memorables, producci\u00f3n responsable y comunidades exclusivas.<\/p>

\"\"<\/a><\/div>\n\n\n\n

Un sector que madura, no que se frena<\/h3>\n\n\n\n

El lujo no retrocede, evoluciona. Lo hace hacia una era donde la disciplina estrat\u00e9gica sustituye al crecimiento autom\u00e1tico<\/strong>, y donde cada decisi\u00f3n \u2014desde la localizaci\u00f3n de una boutique hasta la narrativa de una colecci\u00f3n\u2014 responde a una visi\u00f3n de largo plazo.<\/p>\n\n\n\n

Las grandes casas que entiendan esta transici\u00f3n no solo preservar\u00e1n su rentabilidad, sino tambi\u00e9n su relevancia cultural. En tiempos de moderaci\u00f3n, la excelencia vuelve a ser el motor m\u00e1s poderoso del lujo<\/strong>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Tras una d\u00e9cada de crecimiento ininterrumpido, el mercado mundial del lujo se prepara para un nuevo ciclo marcado por la prudencia, la redefinici\u00f3n del valor y la b\u00fasqueda de sostenibilidad empresarial. Seg\u00fan el informe State of Luxury 2025 de McKinsey & Company, el crecimiento anual del sector se moderar\u00e1 entre el 1% y el 3% hasta 2027, dejando atr\u00e1s los a\u00f1os de expansi\u00f3n r\u00e9cord impulsados por la demanda pospandemia y los consumidores emergentes<\/p>\n","protected":false},"author":11,"featured_media":69005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Tras una d\u00e9cada de crecimiento ininterrumpido, el mercado mundial del lujo se prepara para un nuevo ciclo marcado por la prudencia, la redefinici\u00f3n del valor y la b\u00fasqueda de sostenibilidad empresarial. Seg\u00fan el informe State of Luxury 2025 de McKinsey & Company, el crecimiento anual del sector se moderar\u00e1 entre el 1% y el 3% hasta 2027, dejando atr\u00e1s los a\u00f1os de expansi\u00f3n r\u00e9cord impulsados por la demanda pospandemia y los consumidores emergentes.\n#LUXONOMY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[552,1669],"thb-sponsors":[],"class_list":["post-69015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-economy-2"],"yoast_head":"\nEl mercado global del lujo entra en una fase de moderaci\u00f3n estrat\u00e9gica | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/el-mercado-global-del-lujo-entra-en-una-fase-de-moderacion-estrategica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercado global del lujo entra en una fase de moderaci\u00f3n estrat\u00e9gica | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Tras una d\u00e9cada de crecimiento ininterrumpido, el mercado mundial del lujo se prepara para un nuevo ciclo marcado por la prudencia, la redefinici\u00f3n del valor y la b\u00fasqueda de sostenibilidad empresarial. 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