{"id":64003,"date":"2025-03-18T23:10:27","date_gmt":"2025-03-18T22:10:27","guid":{"rendered":"https:\/\/luxonomy.net\/?p=64003"},"modified":"2025-03-18T23:10:44","modified_gmt":"2025-03-18T22:10:44","slug":"chef-delivery-la-nueva-experiencia-gastronomica-de-lexus","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/chef-delivery-la-nueva-experiencia-gastronomica-de-lexus\/","title":{"rendered":"CHEF DELIVERY, LA NUEVA EXPERIENCIA GASTRON\u00d3MICA DE LEXUS"},"content":{"rendered":"\n

Lexus ha querido trasladar su mimo por el detalle al mundo gastron\u00f3mico, un territorio en el que colabora habitualmente y que tambi\u00e9n forma parte de su ADN.<\/p>\n

El universo Lexus ha estado siempre muy ligado al mundo gastron\u00f3mico por lo que esta propuesta extraordinaria, diferente e innovadora, encaja a la perfecci\u00f3n con la obsesi\u00f3n de Lexus por el cuidado en los detalles, y por ofrecer experiencia \u00fanicas y distintivas.<\/p>\n

Detr\u00e1s de la idea est\u00e1 la agencia creativa digital Burns, que ha desarrollado y ejecutado la campa\u00f1a con Just Eat como partner. Juntos han creado \u00abChef Delivery\u00bb, una campa\u00f1a que consigue llevar la experiencia del\u00a0delivery<\/em>\u00a0a otro nivel.<\/p>

\"\"<\/a><\/div>\n

\u00abCHEF DELIVERY\u00bb<\/h3>\n

Bajo el concepto creativo \u00abChef Delivery\u00bb, se ha dado vida a una innovadora campa\u00f1a que surge al combinar el mimo por el detalle de Lexus con la capacidad de Just Eat para llevar experiencias \u00fanicas a los hogares. El proyecto forma parte de una campa\u00f1a paneuropea y arranca con esta primera acci\u00f3n en Espa\u00f1a.<\/p>\n

Pedir comida a domicilio y que llegue de la mano de un chef con una Estrella Michel\u00edn a bordo de un Lexus NX, para poder degustar un men\u00fa incre\u00edble sin moverte de casa. Eso es \u00abChef Delivery\u00bb. El chef Javier Est\u00e9vez ha sido el encargado de crear un men\u00fa compuesto por dos platos y un postre, pensados para que sean f\u00e1ciles de transportar y de emplatar en destino. Un men\u00fa que viaja a su destino a bordo del Lexus NX.<\/p>

\"\"<\/a><\/div>\n

La campa\u00f1a est\u00e1 compuesta por diferentes piezas digitales que se ir\u00e1n desvelando en las redes de Lexus y en la aplicaci\u00f3n de Just Eat. Cuenta adem\u00e1s con la colaboraci\u00f3n de tres influencers que han podido disfrutar de la experiencia en primera persona. M\u00f3nica Carrillo, Ver\u00f3nica G\u00f3mez y Sara Gim mostrar\u00e1n, tanto en sus redes sociales como en las de Lexus, todos los detalles de la experiencia.<\/p>\n

La acci\u00f3n se completa con un concurso en el que los seguidores de Lexus en Instagram y los usuarios de la app de Just Eat tendr\u00e1n la posibilidad de recibir al \u00abChef Delivery\u00bb, en su casa.<\/p>\n

El v\u00eddeo de la campa\u00f1a aqu\u00ed:<\/p>\n\n\n\n\t\t

\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/figure>\n\t\t","protected":false},"excerpt":{"rendered":"

Lexus ha querido trasladar su mimo por el detalle al mundo gastron\u00f3mico, un territorio en el que colabora habitualmente y que tambi\u00e9n forma parte de su ADN.<\/p>\n","protected":false},"author":1,"featured_media":64008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"CHEF DELIVERY, LA NUEVA EXPERIENCIA GASTRON\u00d3MICA DE LEXUS\n\nLexus ha querido trasladar su mimo por el detalle al mundo gastron\u00f3mico, un territorio en el que colabora habitualmente y que tambi\u00e9n forma parte de su ADN.\n\n#lexus #ChefDelivery #JavierEst\u00e9vez #JustEat #M\u00f3nicaCarrillo #Ver\u00f3nicaG\u00f3mez #SaraGim","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbHV4b25vbXkubmV0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wM1wvTGV4dXMtQ2hlZi1EZWxpdmVyeS0zLXNjYWxlZC0xLTEwMjR4NjgzLmpwZyIsInR4dCI6IkNIRUYgREVMSVZFUlksIExBIE5VRVZBIEVYUEVSSUVOQ0lBIEdBU1RST05cdTAwZDNNSUNBIERFIExFWFVTIiwidGVtcGxhdGUiOiJlZGdlIiwiYmxvZ19pZCI6MTU5OTg1NzQwfQ.Vp9trrRXWcZl0TmBtFiOlQ9sjdq70ycCVliJb7JqymsMQ"},"version":2},"jetpack_post_was_ever_published":false},"categories":[510,296],"tags":[8447,295],"thb-sponsors":[1206],"class_list":["post-64003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet","category-motor","tag-chef-delivery","tag-lexus"],"yoast_head":"\nCHEF DELIVERY, LA NUEVA EXPERIENCIA GASTRON\u00d3MICA DE LEXUS | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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