{"id":63847,"date":"2025-03-13T13:13:50","date_gmt":"2025-03-13T12:13:50","guid":{"rendered":"https:\/\/luxonomy.net\/?p=63847"},"modified":"2025-03-13T13:14:03","modified_gmt":"2025-03-13T12:14:03","slug":"el-auge-de-las-marcas-de-moda-old-money","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-auge-de-las-marcas-de-moda-old-money\/","title":{"rendered":"El auge de las marcas de moda &#8216;Old Money&#8217;"},"content":{"rendered":"\n<p data-pm-slice=\"1 1 []\">En los \u00faltimos a\u00f1os, la est\u00e9tica &#8216;Old Money&#8217; ha experimentado un renacimiento en la industria de la moda. Inspirada en la elegancia cl\u00e1sica de las \u00e9lites europeas y estadounidenses de los siglos XX y XXI, esta tendencia se caracteriza por prendas atemporales, materiales de alta calidad y un estilo discreto que evoca riqueza sin ostentaci\u00f3n. Marcas emergentes como Lovau est\u00e1n capitalizando este resurgimiento al reinterpretar la moda cl\u00e1sica para una nueva generaci\u00f3n de consumidores que buscan exclusividad y sofisticaci\u00f3n.<\/p>\n<h3>\u00bfQu\u00e9 es el estilo &#8216;Old Money&#8217;?<\/h3>\n<p>El t\u00e9rmino \u2018Old Money\u2019 hace referencia a la riqueza heredada y las familias con una larga tradici\u00f3n de prosperidad econ\u00f3mica, especialmente en Europa y Estados Unidos. Este estilo de vida se refleja en la moda con prendas de corte elegante, colores neutros y materiales nobles como el cachemir, la lana y el algod\u00f3n de alta calidad. A diferencia de las tendencias ostentosas del \u2018New Money\u2019 o \u2018Nouveau Riche\u2019, el \u2018Old Money\u2019 se basa en la sobriedad y la discreci\u00f3n.<\/p>\n<p>Algunas de las principales caracter\u00edsticas de esta tendencia incluyen:<\/p><div id=\"luxon-510467270\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<ul data-spread=\"false\">\n<li>\n<p>Colores neutros y pasteles.<\/p>\n<\/li>\n<li>\n<p>Sastrer\u00eda impecable.<\/p>\n<\/li>\n<li>\n<p>Materiales de alta calidad.<\/p>\n<\/li>\n<li>\n<p>Prendas b\u00e1sicas atemporales (pantalones de pinzas, camisas de lino, su\u00e9teres de cashmere, blazers bien estructurados, mocasines de cuero, etc.).<\/p>\n<\/li>\n<li>\n<p>Accesorios discretos y elegantes, como relojes de manufactura suiza o joyer\u00eda minimalista.<\/p>\n<\/li>\n<li>\n<p>Inspiraci\u00f3n en las d\u00e9cadas de 1980 y 1990, con referencias a marcas como Ralph Lauren, Herm\u00e8s y Chanel.<\/p>\n<\/li>\n<\/ul>\n<h3>Marcas destacadas en la tendencia &#8216;Old Money&#8217;<\/h3>\n<p>Algunas casas de moda hist\u00f3ricas han abrazado este estilo desde sus inicios, mientras que nuevas marcas han surgido para reinventar el concepto de elegancia discreta. A continuaci\u00f3n, presentamos algunas de las m\u00e1s influyentes:<\/p>\n<h4>1. <strong>Lovau<\/strong><\/h4>\n<p>Lovau es una de las marcas emergentes que han sabido interpretar el concepto de \u2018Old Money\u2019 para la actualidad. Fundada por Adolfo Verde, la firma se inspira en la sastrer\u00eda cl\u00e1sica y en la moda preppy de los a\u00f1os 80 y 90. Sus prendas buscan la simplicidad, pero con una calidad innegable en cada detalle.<\/p>\n<h4>2. <strong>Ralph Lauren<\/strong><\/h4>\n<p>Uno de los m\u00e1ximos exponentes del \u2018Old Money\u2019 desde hace d\u00e9cadas, Ralph Lauren ha sabido combinar el lujo accesible con la exclusividad. Su l\u00ednea \u2018Polo Ralph Lauren\u2019 se ha convertido en un referente del estilo preppy, con blazers, jerseys de punto y camisas Oxford que evocan la vestimenta de la \u00e9lite universitaria estadounidense.<\/p>\n<h4>3. <strong>Brunello Cucinelli<\/strong><\/h4>\n<p>Conocida por su filosof\u00eda de \u2018capitalismo humanista\u2019, esta firma italiana encarna la esencia del \u2018Old Money\u2019 moderno. Sus prendas, confeccionadas con los mejores materiales, mantienen una est\u00e9tica sofisticada sin caer en la ostentaci\u00f3n, algo que ha conquistado a los consumidores de lujo m\u00e1s exigentes.<\/p><div id=\"luxon-2502367637\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n<h4>4. <strong>Loro Piana<\/strong><\/h4>\n<p>Perteneciente al conglomerado LVMH, Loro Piana es sin\u00f3nimo de exclusividad y refinamiento. Sus su\u00e9teres de cashmere, abrigos de lana y tejidos de alt\u00edsima calidad son el ep\u00edtome del lujo discreto.<\/p>\n<h4>5. <strong>Herm\u00e8s<\/strong><\/h4>\n<p>Si bien Herm\u00e8s es conocida por sus ic\u00f3nicos bolsos Birkin y Kelly, la casa francesa tambi\u00e9n ofrece una amplia gama de prendas y accesorios que representan la est\u00e9tica \u2018Old Money\u2019. Su l\u00ednea de seda, con pa\u00f1uelos y corbatas de dise\u00f1o refinado, sigue siendo un s\u00edmbolo de status en la moda de lujo.<\/p>\n<h4>6. <strong>Chanel<\/strong><\/h4>\n<p>Chanel ha mantenido su estatus de elegancia atemporal desde su fundaci\u00f3n. Su ic\u00f3nica chaqueta de tweed, los trajes de dos piezas y los accesorios sutiles han sido parte del uniforme del \u2018Old Money\u2019 femenino durante d\u00e9cadas.<\/p>\n<h3>\u00bfPor qu\u00e9 la tendencia &#8216;Old Money&#8217; est\u00e1 en auge?<\/h3>\n<p>Existen varios factores que han contribuido al resurgimiento de esta est\u00e9tica:<\/p>\n<ol start=\"1\" data-spread=\"false\">\n<li>\n<p><strong>Rechazo del \u2018lujo ostentoso\u2019<\/strong>: En un mundo donde las redes sociales han popularizado el consumo exagerado, la moda \u2018Old Money\u2019 se posiciona como una alternativa discreta y elegante.<\/p>\n<\/li>\n<li>\n<p><strong>Influencia de la cultura pop y redes sociales<\/strong>: Figuras como Sofia Richie y la serie \u2018Succession\u2019 han impulsado el inter\u00e9s por este estilo en una nueva generaci\u00f3n.<\/p>\n<\/li>\n<li>\n<p><strong>Sostenibilidad y calidad<\/strong>: A diferencia de la moda r\u00e1pida, el \u2018Old Money\u2019 promueve la inversi\u00f3n en piezas atemporales y de calidad que pueden durar d\u00e9cadas.<\/p>\n<\/li>\n<li>\n<p><strong>La nostalgia por las d\u00e9cadas pasadas<\/strong>: La est\u00e9tica de los 80 y 90 ha vuelto con fuerza, y muchas marcas est\u00e1n aprovechando esta tendencia para reinterpretar sus archivos hist\u00f3ricos.<\/p>\n<\/li>\n<\/ol>\n<h3>Conclusi\u00f3n<\/h3>\n<p>El auge de las marcas \u2018Old Money\u2019 refleja un cambio en la percepci\u00f3n del lujo y la elegancia en el mundo contempor\u00e1neo. Mientras que en d\u00e9cadas anteriores el lujo ostentoso dominaba la industria de la moda, hoy se valora m\u00e1s la discreci\u00f3n, la calidad y la atemporalidad. Empresas como Lovau est\u00e1n logrando captar la esencia de este estilo y adaptarlo a las exigencias del consumidor moderno, consolidando as\u00ed una nueva era del lujo discreto y refinado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, la est\u00e9tica &#8216;Old Money&#8217; ha experimentado un renacimiento en la industria de la moda. Inspirada en la elegancia cl\u00e1sica de las \u00e9lites europeas y estadounidenses de los siglos XX y XXI, esta tendencia se caracteriza por prendas atemporales, materiales de alta calidad y un estilo discreto que evoca riqueza sin ostentaci\u00f3n. Marcas emergentes como Lovau est\u00e1n capitalizando este resurgimiento al reinterpretar la moda cl\u00e1sica para una nueva generaci\u00f3n de consumidores que buscan exclusividad y sofisticaci\u00f3n.<\/p>\n","protected":false},"author":10,"featured_media":63850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"En los \u00faltimos a\u00f1os, la est\u00e9tica 'Old Money' ha experimentado un renacimiento en la industria de la moda. Inspirada en la elegancia cl\u00e1sica de las \u00e9lites europeas y estadounidenses de los siglos XX y XXI, esta tendencia se caracteriza por prendas atemporales, materiales de alta calidad y un estilo discreto que evoca riqueza sin ostentaci\u00f3n. Marcas emergentes como Lovau est\u00e1n capitalizando este resurgimiento al reinterpretar la moda cl\u00e1sica para una nueva generaci\u00f3n de consumidores que buscan exclusividad y sofisticaci\u00f3n.\n\n#OldMoney #ModaOldMoney #LujoDiscreto #RalphLauren #BrunelloCucinelli #LoroPiana #Herm\u00e8s #Chanel #EstiloPreppy #ModaAtemporal #EleganciaCl\u00e1sica #ModaSostenible #LujoSilencioso #TendenciaModa2025 #Lovau #Cashmere #Tweed #Sastrer\u00edaCl\u00e1sica #ModaAltaCalidad #Exclusividad #ModaMinimalista #InfluenciaCultural #Succession #SofiaRichie #ModaVintage #NostalgiaModa #LujoSinOstentaci\u00f3n #ModaEuropea #ModaEstadounidense #PrendasIc\u00f3nicas #Inversi\u00f3nEnModa #LujoAccesible","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbHV4b25vbXkubmV0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wM1wvUmFscGgtTGF1cmVuLTEwMjR4NTIyLmpwZyIsInR4dCI6IkVsIGF1Z2UgZGUgbGFzIG1hcmNhcyBkZSBtb2RhICYjODIxNjtPbGQgTW9uZXkmIzgyMTc7IiwidGVtcGxhdGUiOiJlZGdlIiwiYmxvZ19pZCI6MTU5OTg1NzQwfQ.8Zg6hO_b1ia6wuFsGzvq0kRgoy1gp0iz3zn_pLV29A4MQ"},"version":2},"jetpack_post_was_ever_published":false},"categories":[534],"tags":[8173,8186,755,8165,8177,2669,622,8178,8182,2266,8168,7593,2816,6053,8183,8184,8176,8170,8171,8169,8185,991,8172,8180,8179,8181,867,8187,8166,8174,8167,8175],"thb-sponsors":[],"class_list":["post-63847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-brunello-cucinelli","tag-cashmere","tag-chanel","tag-elegancia-clasica","tag-estilo-preppy","tag-exclusividad","tag-hermes","tag-influencia-cultural","tag-inversion-en-moda","tag-loro-piana-2","tag-lovau","tag-lujo-accesible","tag-lujo-discreto","tag-lujo-silencioso","tag-lujo-sin-ostentacion","tag-moda-atemporal","tag-moda-de-alta-calidad","tag-moda-estadounidense","tag-moda-europea","tag-moda-minimalista","tag-moda-old-money","tag-moda-sostenible","tag-moda-vintage","tag-nostalgia-moda","tag-old-money-2","tag-prendas-iconicas","tag-ralph-lauren","tag-sastreria-clasica","tag-sofia-richie","tag-succession","tag-tendencia-moda-2025","tag-tweed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El auge de las marcas de moda &#039;Old Money&#039; | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/el-auge-de-las-marcas-de-moda-old-money\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El auge de las marcas de moda &#039;Old Money&#039; | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, la est\u00e9tica &#039;Old Money&#039; ha experimentado un renacimiento en la industria de la moda. Inspirada en la elegancia cl\u00e1sica de las \u00e9lites europeas y estadounidenses de los siglos XX y XXI, esta tendencia se caracteriza por prendas atemporales, materiales de alta calidad y un estilo discreto que evoca riqueza sin ostentaci\u00f3n. Marcas emergentes como Lovau est\u00e1n capitalizando este resurgimiento al reinterpretar la moda cl\u00e1sica para una nueva generaci\u00f3n de consumidores que buscan exclusividad y sofisticaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/el-auge-de-las-marcas-de-moda-old-money\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T12:13:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T12:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/03\/Ralph-Lauren.jpg?fit=1400%2C713&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Gabardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chiara Gabardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/el-auge-de-las-marcas-de-moda-old-money\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/el-auge-de-las-marcas-de-moda-old-money\\\/\"},\"author\":{\"name\":\"Chiara Gabardi\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/d26df16a97023debab328753597b1ab0\"},\"headline\":\"El auge de las marcas de moda &#8216;Old 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