{"id":56799,"date":"2024-08-02T22:59:07","date_gmt":"2024-08-02T20:59:07","guid":{"rendered":"https:\/?p=56799"},"modified":"2024-08-13T22:42:42","modified_gmt":"2024-08-13T20:42:42","slug":"informe-conociendo-a-la-generacion-alpha-estrategias-de-marketing-de-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/informe-conociendo-a-la-generacion-alpha-estrategias-de-marketing-de-lujo\/","title":{"rendered":"Informe: conociendo a la Generaci\u00f3n Alpha, Estrategias de Marketing de Lujo"},"content":{"rendered":"\n\n<div class=\"wp-block-columns jetpack-paywall-simple is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"display: inline-block; width: 90%\">\n    \n    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color: #F6F7F7; padding: 32px; 24px;\">\n        \n        <h2 class=\"has-text-align-center wp-block-heading\" style=\"margin: 0 0 12px; font-weight: 600;\">Suscr\u00edbete para seguir leyendo<\/h2>\n        \n        \n        <p class=\"has-text-align-center wp-block-paragraph\"\n           style=\"text-align: center;\n                  color: #50575E;\n                  font-weight: 400;\n                  font-size: 16px;\n                  font-family: 'SF Pro Text', sans-serif;\n                  line-height: 28.8px;\">\n        Convi\u00e9rtete en un suscriptor de pago para obtener acceso al contenido \u00edntegro de esta entrada y dem\u00e1s contenido exclusivo.\n        <\/p>\n        \n        \n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"text-align: center;\">\n            \n            <div class=\"wp-block-button\" style=\"display: inline-block; margin: 10px 0; border-style: none; padding: 0;\">\n                <a href=\"https:\/\/luxonomy.net\/es\/?post_type=post&#038;p=56799\" class=\"wp-block-button__link wp-element-button\"\n                   data-wpcom-track data-tracks-link-desc=\"paywall-email-click\"\n                   style=\"display: inline-block;\n                          padding: 12px 15px;\n                          background-color: #3858e9;\n                          color: #FFFFFF;\n                          text-decoration: none;\n                          border-radius: 5px;\n                          font-family: 'SF Pro Display', sans-serif;\n                          font-weight: 500;\n                          font-size: 16px;\n                          text-align: center;\">Suscribirse<\/a>\n            <\/div>\n            \n        <\/div>\n        \n    <\/div>\n    \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La Generaci\u00f3n Alpha, nacida a partir del a\u00f1o 2010, representa una nueva ola de consumidores que est\u00e1n creciendo en un entorno completamente digital y tecnol\u00f3gicamente avanzado. Esta generaci\u00f3n, hija de los Millennials y en algunos casos de la Generaci\u00f3n X, est\u00e1 configurando el futuro del consumo con h\u00e1bitos y expectativas significativamente diferentes de las generaciones anteriores. A medida que los m\u00e1s j\u00f3venes de esta generaci\u00f3n comienzan a tener influencia sobre las decisiones de compra familiares y, eventualmente, se convierten en compradores independientes, las marcas de lujo deben adaptar sus estrategias para conectar con ellos de manera efectiva.<\/p>\n<p>Entender a la Generaci\u00f3n Alpha es esencial para cualquier estrategia de marketing a largo plazo, ya que su potencial de gasto se estima en billones de d\u00f3lares en las pr\u00f3ximas d\u00e9cadas. Este informe explora las caracter\u00edsticas distintivas de la Generaci\u00f3n Alpha y proporciona estrategias de marketing para marcas de lujo que buscan capturar su atenci\u00f3n y lealtad.<\/p>\n","protected":false},"author":19,"featured_media":57425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbHV4b25vbXkubmV0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvZ2VuZXJhdGVkLWltYWdlLTE3LTEwMjR4NTM4LmpwZyIsInR4dCI6IkluZm9ybWU6IGNvbm9jaWVuZG8gYSBsYSBHZW5lcmFjaVx1MDBmM24gQWxwaGEsIEVzdHJhdGVnaWFzIGRlIE1hcmtldGluZyBkZSBMdWpvIiwidGVtcGxhdGUiOiJlZGdlIiwiYmxvZ19pZCI6MTU5OTg1NzQwfQ.O0TA46tmAMRaqKK6u6XMy4ZvFG4Yf4W6VdSGpzCoWxAMQ","image_type":"featured","custom_text":""},"version":2},"jetpack_post_was_ever_published":false},"categories":[7013,1992],"tags":[7000,6459,801],"thb-sponsors":[],"class_list":["post-56799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-privado","category-lujo-digital","tag-alfa","tag-alpha","tag-lujo-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe: conociendo a la Generaci\u00f3n Alpha, Estrategias de Marketing de Lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/informe-conociendo-a-la-generacion-alpha-estrategias-de-marketing-de-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe: conociendo a la Generaci\u00f3n Alpha, Estrategias de Marketing de Lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La Generaci\u00f3n Alpha, nacida a partir del a\u00f1o 2010, representa una nueva ola de consumidores que est\u00e1n creciendo en un entorno completamente digital y tecnol\u00f3gicamente avanzado. 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