{"id":56794,"date":"2024-08-01T18:15:29","date_gmt":"2024-08-01T16:15:29","guid":{"rendered":"https:\/?p=56794"},"modified":"2024-08-01T18:15:29","modified_gmt":"2024-08-01T16:15:29","slug":"la-desaceleracion-del-lujo-en-china-esta-redefiniendo-el-mercado-global","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/la-desaceleracion-del-lujo-en-china-esta-redefiniendo-el-mercado-global\/","title":{"rendered":"La desaceleraci\u00f3n del Lujo en China est\u00e1 redefiniendo el Mercado Global"},"content":{"rendered":"

LVMH, el conglomerado m\u00e1s grande del mundo en bienes de lujo, ha sido afectado por la reciente desaceleraci\u00f3n en el gasto del consumidor en China. En la primera mitad de 2024, las ganancias netas de la empresa cayeron un 14%. Esta tendencia forma parte de un fen\u00f3meno global que est\u00e1 impactando en las marcas de lujo, particularmente en Asia, un mercado clave.<\/p>\n

El decrecimiento en el consumo de lujo en China se debe a varios factores, incluyendo el impacto econ\u00f3mico y la incertidumbre global. Las marcas de lujo han intentado adaptarse a este entorno desafiante mediante la implementaci\u00f3n de descuentos y promociones para atraer a los consumidores, aunque esto puede poner en riesgo la exclusividad y el prestigio de estas marcas.<\/p>\n

LVMH ha optado por una estrategia mixta, tratando de mantener su atractivo tanto para los consumidores de alto patrimonio neto como para los consumidores aspiracionales. Estos \u00faltimos representan una parte significativa del mercado de lujo, pero est\u00e1n reduciendo su gasto en art\u00edculos no esenciales debido al aumento de precios. Seg\u00fan un estudio de McKinsey, los consumidores aspiracionales constituyen el 18% del valor total del mercado de la moda y el 50% del mercado de lujo.<\/p>

\"\"<\/a><\/div>\n

A pesar de estas dificultades, algunas marcas de lujo han logrado mantenerse firmes. Herm\u00e8s y Ferrari, por ejemplo, han demostrado una notable resistencia al mantener tanto la rareza como el deseo en sus productos, lo que les permite atraer a clientes de \u00e9lite y resistir las fluctuaciones econ\u00f3micas. Herm\u00e8s report\u00f3 un aumento del 17% en sus ingresos consolidados en el primer trimestre de 2024, mientras que Ferrari vio un incremento similar en sus ingresos anuales para 2023.<\/p>\n

La competencia de marcas emergentes tambi\u00e9n representa un desaf\u00edo para los grandes jugadores del mercado. Marcas m\u00e1s peque\u00f1as y \u00e1giles, como Canada Goose y Stone Island, est\u00e1n capturando la atenci\u00f3n de consumidores m\u00e1s j\u00f3venes y aspiracionales a trav\u00e9s de canales innovadores y el uso de influencers en redes sociales. Estas marcas emergentes est\u00e1n creciendo r\u00e1pidamente al ofrecer productos de lujo a precios m\u00e1s accesibles, lo que las hace atractivas para los consumidores que buscan estatus y calidad sin el alto costo de las marcas tradicionales.<\/p>\n

Para adaptarse a estos cambios, las grandes marcas de lujo deben encontrar un equilibrio entre mantener su exclusividad y atraer a una nueva generaci\u00f3n de consumidores. Algunos expertos sugieren que la adquisici\u00f3n de estas marcas emergentes podr\u00eda ser una estrategia efectiva, permitiendo a los conglomerados de lujo expandir su base de clientes y diversificar su oferta sin comprometer la calidad y el prestigio de sus marcas principales.<\/p>\n

El futuro del sector del lujo depender\u00e1 de la capacidad de las marcas para innovar y adaptarse a un mercado en constante cambio, manteniendo su atractivo tanto para los consumidores de alto patrimonio como para los aspiracionales, en medio de una econom\u00eda global incierta y competitiva.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

LVMH, el conglomerado m\u00e1s grande del mundo en bienes de lujo, ha sido afectado por la reciente desaceleraci\u00f3n en el gasto del consumidor en China. En la primera mitad de 2024, las ganancias netas de la empresa cayeron un 14%. Esta tendencia forma parte de un fen\u00f3meno global que est\u00e1 impactando en las marcas de…<\/p>\n","protected":false},"author":19,"featured_media":56796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774,792,1128],"tags":[332,552],"thb-sponsors":[],"class_list":["post-56794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-china","category-economia","tag-china","tag-economia"],"yoast_head":"\nLa desaceleraci\u00f3n del Lujo en China est\u00e1 redefiniendo el Mercado Global | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/la-desaceleracion-del-lujo-en-china-esta-redefiniendo-el-mercado-global\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La desaceleraci\u00f3n del Lujo en China est\u00e1 redefiniendo el Mercado Global | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"LVMH, el conglomerado m\u00e1s grande del mundo en bienes de lujo, ha sido afectado por la reciente desaceleraci\u00f3n en el gasto del consumidor en China. En la primera mitad de 2024, las ganancias netas de la empresa cayeron un 14%. 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