{"id":55303,"date":"2024-06-08T15:40:32","date_gmt":"2024-06-08T13:40:32","guid":{"rendered":"https:\/?p=55303"},"modified":"2024-06-08T15:56:33","modified_gmt":"2024-06-08T13:56:33","slug":"informe-luxonomy-previsiones-del-mercado-del-lujo-para-2025","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/informe-luxonomy-previsiones-del-mercado-del-lujo-para-2025\/","title":{"rendered":"Informe LUXONOMY: Previsiones del Mercado del Lujo para 2025"},"content":{"rendered":"[lwptoc toggle=&#8221;0&#8243;]\n<p>El mercado del lujo sigue mostrando un dinamismo y crecimiento significativo a nivel global. Este informe detalla las previsiones y tendencias clave para el sector del lujo hasta 2025, destacando cifras econ\u00f3micas importantes, an\u00e1lisis de segmentos espec\u00edficos y visualizaciones de datos que facilitan la comprensi\u00f3n de las proyecciones.<\/p>\n<h2>Crecimiento Global del Mercado del Lujo<\/h2>\n<h3>Valor del Mercado<\/h3>\n<ul>\n<li>En 2018, el mercado global del lujo ten\u00eda un valor de \u20ac920 mil millones.<\/li>\n<li>En 2023, alcanz\u00f3 un valor estimado de \u20ac1.5 billones, marcando un crecimiento notable impulsado por una recuperaci\u00f3n econ\u00f3mica post-pandemia y un aumento en el gasto de lujo.<\/li>\n<li>Se proyecta que el mercado global del lujo alcanzar\u00e1 los \u20ac1.8 billones en 2025 y llegar\u00e1 a \u20ac2.1 billones en 2028, manteniendo un crecimiento anual compuesto (CAGR) de aproximadamente 6-8%.<\/li>\n<\/ul>\n<h2>Segmentos Clave<\/h2>\n<h3>Moda y Ropa de Lujo<\/h3>\n<ul>\n<li>El mercado de la moda de lujo fue valorado en $170 mil millones en 2018 y creci\u00f3 a $201.6 mil millones en 2023.<\/li>\n<li>Se espera que el mercado de la moda de lujo crezca a una tasa anual compuesta de m\u00e1s del 5%, alcanzando $238 mil millones en 2025 y $285 mil millones en 2028.<\/li>\n<li>La regi\u00f3n de Asia-Pac\u00edfico contin\u00faa siendo el mercado m\u00e1s grande y de m\u00e1s r\u00e1pido crecimiento, impulsando una parte significativa del crecimiento global.<\/li>\n<\/ul>\n<h3>Joyer\u00eda y Relojes de Lujo<\/h3>\n<ul>\n<li>Las ventas de joyer\u00eda fina en l\u00ednea aumentaron del 13% del mercado total en 2018 al 18% en 2023 y se espera que lleguen al 21% en 2025.<\/li>\n<li>El mercado de relojes de lujo, aunque crece a un ritmo m\u00e1s lento del 1% al 3% anual, est\u00e1 experimentando una reestructuraci\u00f3n significativa con un cambio hacia modelos de negocio directos al consumidor (DTC).<\/li>\n<\/ul>\n<h2>Tendencias Emergentes<\/h2>\n<h3>Digitalizaci\u00f3n y Ventas Online<\/h3>\n<p>La digitalizaci\u00f3n est\u00e1 transformando el mercado del lujo. Se espera que las ventas en l\u00ednea se conviertan en el canal l\u00edder para las compras de lujo para 2025, con una proporci\u00f3n creciente del mercado de joyer\u00eda y moda movi\u00e9ndose en l\u00ednea. Las marcas est\u00e1n invirtiendo significativamente en mejorar la experiencia del cliente en l\u00ednea para replicar la atenci\u00f3n personalizada y el servicio de alta calidad que se ofrece en tiendas f\u00edsicas.<\/p>\n<h3>Sostenibilidad<\/h3>\n<p>La sostenibilidad est\u00e1 emergiendo como un factor crucial para las decisiones de compra, especialmente entre los consumidores m\u00e1s j\u00f3venes. Las pr\u00e1cticas sostenibles influir\u00e1n en un 20-30% de las ventas globales de joyer\u00eda para 2025. Las marcas est\u00e1n adoptando pr\u00e1cticas m\u00e1s transparentes y responsables en sus cadenas de suministro para ganar la confianza de los consumidores y liderar en sostenibilidad.<\/p><div id=\"luxon-92402653\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<h3>Mercado de Segunda Mano<\/h3>\n<p>El mercado de relojes y joyer\u00eda de segunda mano est\u00e1 creciendo r\u00e1pidamente, con proyecciones de alcanzar entre $29 y $32 mil millones en ventas para 2025. Este crecimiento est\u00e1 impulsado por consumidores j\u00f3venes, conscientes de los costos y coleccionistas.<\/p>\n<h2>Visualizaciones de Datos<\/h2>\n<div class=\"chart\">\n<h3>Proyecciones de Valor del Mercado<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"55304\" data-permalink=\"https:\/\/luxonomy.net\/es\/informe-luxonomy-previsiones-del-mercado-del-lujo-para-2025\/market-value-projections-for-global-luxury-and-luxury-apparel-markets\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?fit=1103%2C604&amp;ssl=1\" data-orig-size=\"1103,604\" data-comments-opened=\"1\" data-image-title=\"Market Value Projections for Global Luxury and Luxury Apparel Markets\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?fit=1024%2C561&amp;ssl=1\" class=\"aligncenter size-full wp-image-55304 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png\" alt=\"\" width=\"1103\" height=\"604\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?w=1103&amp;ssl=1 1103w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=1024%2C561&amp;ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=768%2C421&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=370%2C203&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=800%2C438&amp;ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=20%2C11&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=740%2C405&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=600%2C329&amp;ssl=1 600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Market-Value-Projections-for-Global-Luxury-and-Luxury-Apparel-Markets.png?resize=88%2C48&amp;ssl=1 88w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><\/p>\n<ul>\n<li><strong>Gr\u00e1fica 1<\/strong>: Proyecciones del valor del mercado global del lujo y del mercado de moda de lujo desde 2018 hasta 2028, mostrando un crecimiento constante en ambos sectores.<\/li>\n<\/ul>\n<\/div>\n<div class=\"chart\">\n<h3>Ventas de Joyer\u00eda en L\u00ednea<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"55309\" data-permalink=\"https:\/\/luxonomy.net\/es\/informe-luxonomy-previsiones-del-mercado-del-lujo-para-2025\/percentage-of-online-jewelry-sales-over-the-years\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?fit=1103%2C620&amp;ssl=1\" data-orig-size=\"1103,620\" data-comments-opened=\"1\" data-image-title=\"Percentage of Online Jewelry Sales Over the Years\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?fit=1024%2C576&amp;ssl=1\" class=\"aligncenter size-full wp-image-55309 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png\" alt=\"\" width=\"1103\" height=\"620\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?w=1103&amp;ssl=1 1103w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=370%2C208&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=20%2C11&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=740%2C416&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=600%2C337&amp;ssl=1 600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/Percentage-of-Online-Jewelry-Sales-Over-the-Years.png?resize=85%2C48&amp;ssl=1 85w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><\/p>\n<ul>\n<li><strong>Gr\u00e1fica 2<\/strong>: Aumento porcentual de las ventas de joyer\u00eda fina en l\u00ednea, destacando la importancia creciente del comercio electr\u00f3nico en el mercado del lujo.<\/li>\n<\/ul>\n<p>La siguiente tabla resume los datos clave del informe, proporcionando una visi\u00f3n clara y concisa de las proyecciones del mercado:<\/p>\n<\/div>\n<table style=\"width: 100%;\">\n<thead>\n<tr>\n<th style=\"width: 10.917%;\">A\u00f1o<\/th>\n<th style=\"width: 18.0131%;\">Valor del Mercado Global del Lujo (EUR bn)<\/th>\n<th style=\"width: 25%;\">Valor del Mercado de Moda de Lujo (USD bn)<\/th>\n<th style=\"width: 17.7948%;\">Ventas de Joyer\u00eda en L\u00ednea (%)<\/th>\n<th style=\"width: 26.8559%;\">Tasa de Crecimiento del Mercado del Lujo (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 10.917%;\">2018<\/td>\n<td style=\"width: 18.0131%;\">920<\/td>\n<td style=\"width: 25%;\">170<\/td>\n<td style=\"width: 17.7948%;\">13<\/td>\n<td style=\"width: 26.8559%;\">5<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.917%;\">2023<\/td>\n<td style=\"width: 18.0131%;\">1500<\/td>\n<td style=\"width: 25%;\">201.6<\/td>\n<td style=\"width: 17.7948%;\">18<\/td>\n<td style=\"width: 26.8559%;\">8<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.917%;\">2025<\/td>\n<td style=\"width: 18.0131%;\">1800<\/td>\n<td style=\"width: 25%;\">238<\/td>\n<td style=\"width: 17.7948%;\">21<\/td>\n<td style=\"width: 26.8559%;\">7<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.917%;\">2028<\/td>\n<td style=\"width: 18.0131%;\">2100<\/td>\n<td style=\"width: 25%;\">285<\/td>\n<td style=\"width: 17.7948%;\">25<\/td>\n<td style=\"width: 26.8559%;\">6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>El mercado del lujo se encuentra en una trayectoria de crecimiento robusta, impulsado por la digitalizaci\u00f3n, la sostenibilidad y la expansi\u00f3n en mercados emergentes. Las marcas que adopten estrategias innovadoras y sostenibles, as\u00ed como enfoques directos al consumidor, estar\u00e1n mejor posicionadas para aprovechar las oportunidades de este sector en r\u00e1pido desarrollo.<\/p>\n<h3>Informe completo:<\/h3>\n<p>El mercado del lujo ha demostrado una notable capacidad de recuperaci\u00f3n y crecimiento a lo largo de los a\u00f1os, incluso ante desaf\u00edos econ\u00f3micos globales. Este informe ofrece un an\u00e1lisis detallado de las previsiones del mercado del lujo para 2025, abordando cifras econ\u00f3micas clave, tendencias emergentes y visualizaciones de datos para facilitar una comprensi\u00f3n profunda de las proyecciones. Se exploran los principales segmentos del mercado, como la moda y los accesorios, la joyer\u00eda y los relojes, y se discuten las tendencias m\u00e1s influyentes, como la digitalizaci\u00f3n y la sostenibilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[lwptoc toggle=&#8221;0&#8243;] El mercado del lujo sigue mostrando un dinamismo y crecimiento significativo a nivel global. Este informe detalla las previsiones y tendencias clave para el sector del lujo hasta 2025, destacando cifras econ\u00f3micas importantes, an\u00e1lisis de segmentos espec\u00edficos y visualizaciones de datos que facilitan la comprensi\u00f3n de las proyecciones. Crecimiento Global del Mercado del&hellip;<\/p>\n","protected":false},"author":19,"featured_media":55317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[552,773],"thb-sponsors":[],"class_list":["post-55303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-informes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe LUXONOMY: Previsiones del Mercado del Lujo para 2025 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/informe-luxonomy-previsiones-del-mercado-del-lujo-para-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe LUXONOMY: Previsiones del Mercado del Lujo para 2025 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"[lwptoc toggle=&#8221;0&#8243;] El mercado del lujo sigue mostrando un dinamismo y crecimiento significativo a nivel global. Este informe detalla las previsiones y tendencias clave para el sector del lujo hasta 2025, destacando cifras econ\u00f3micas importantes, an\u00e1lisis de segmentos espec\u00edficos y visualizaciones de datos que facilitan la comprensi\u00f3n de las proyecciones. 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