{"id":54001,"date":"2024-06-04T03:46:46","date_gmt":"2024-06-04T01:46:46","guid":{"rendered":"https:\/?p=54001"},"modified":"2024-06-04T03:46:46","modified_gmt":"2024-06-04T01:46:46","slug":"los-6-tipos-de-consumidores-de-lujo-en-la-actualidad","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/","title":{"rendered":"Los 6 tipos de consumidores de Lujo en la Actualidad"},"content":{"rendered":"<p>El mercado de bienes y servicios de lujo ha experimentado un cambio significativo en las \u00faltimas d\u00e9cadas, impulsado por la globalizaci\u00f3n, el avance tecnol\u00f3gico y las cambiantes preferencias del consumidor. Hoy en d\u00eda, los consumidores de lujo no son un grupo homog\u00e9neo; en su lugar, abarcan una amplia variedad de perfiles que responden a diferentes motivaciones y estilos de vida. A continuaci\u00f3n, exploramos los principales tipos de consumidores de lujo que existen en la actualidad.<\/p>\n<h3>1. Los Millonarios Tradicionales<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Generalmente mayores de 50 a\u00f1os.<br \/>\n\u2022\tOrigen de la Riqueza: Herencia o negocios establecidos.<br \/>\n\u2022\tPreferencias: Marcas cl\u00e1sicas y tradicionales.<br \/>\n\u2022\tComportamiento de Compra: Valoran la exclusividad y la calidad por encima de la moda. Prefieren tiendas f\u00edsicas y experiencias personalizadas.<\/p><div id=\"luxon-898000965\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Ejemplos:<\/p>\n<p>\u2022\tPreferencia por relojes de marcas como Patek Philippe o Rolex.<br \/>\n\u2022\tAdquisici\u00f3n de propiedades inmobiliarias en lugares emblem\u00e1ticos.<\/p><div id=\"luxon-3218947039\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n<h3>2. Los Nuevos Ricos<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Principalmente entre 30 y 50 a\u00f1os.<br \/>\n\u2022\tOrigen de la Riqueza: Emprendimiento, inversiones en tecnolog\u00eda o industrias emergentes.<br \/>\n\u2022\tPreferencias: Marcas modernas y exclusivas.<br \/>\n\u2022\tComportamiento de Compra: Buscan innovaci\u00f3n y est\u00e1n dispuestos a experimentar con nuevas marcas y productos. Valoran la rapidez y la conveniencia en las compras, incluidas las plataformas en l\u00ednea.<\/p>\n<p>Ejemplos:<\/p>\n<p>\u2022\tCompra de autom\u00f3viles el\u00e9ctricos de lujo como Tesla.<br \/>\n\u2022\tInter\u00e9s en productos de moda de dise\u00f1adores contempor\u00e1neos y exclusivos.<\/p>\n<h3>3. Millennials y Generaci\u00f3n Z<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Entre 20 y 40 a\u00f1os.<br \/>\n\u2022\tOrigen de la Riqueza: Var\u00eda, desde ingresos profesionales hasta fondos familiares.<br \/>\n\u2022\tPreferencias: Marcas que reflejan sus valores personales como la sostenibilidad y la \u00e9tica.<br \/>\n\u2022\tComportamiento de Compra: Prefieren la compra en l\u00ednea y las experiencias inmersivas. Se sienten atra\u00eddos por el marketing digital y las redes sociales.<\/p>\n<p>Ejemplos:<\/p>\n<p>\u2022\tCompras de ropa de lujo de marcas comprometidas con la sostenibilidad como Stella McCartney.<br \/>\n\u2022\tInversi\u00f3n en experiencias de lujo, como viajes personalizados y exclusivos.<\/p>\n<h3>4. Consumidores Conscientes del Estatus<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Var\u00eda ampliamente.<br \/>\n\u2022\tOrigen de la Riqueza: Diversificado.<br \/>\n\u2022\tPreferencias: Productos que claramente demuestren estatus y prestigio.<br \/>\n\u2022\tComportamiento de Compra: Prefieren marcas que son reconocidas mundialmente por su lujo y exclusividad. La visibilidad y el reconocimiento de la marca son cruciales.<\/p>\n<p>Ejemplos:<\/p>\n<p>\u2022\tCompra de bolsos de marcas como Herm\u00e8s o Louis Vuitton.<br \/>\n\u2022\tUso de joyer\u00eda de alta gama que sea f\u00e1cilmente identificable.<\/p>\n<h3>5. Consumidores Experienciales<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Principalmente entre 30 y 60 a\u00f1os.<br \/>\n\u2022\tOrigen de la Riqueza: Ingresos profesionales o empresariales.<br \/>\n\u2022\tPreferencias: Experiencias \u00fanicas e inolvidables.<br \/>\n\u2022\tComportamiento de Compra: Prefieren gastar en viajes exclusivos, gastronom\u00eda de alta cocina y eventos privados. Menos enfocados en productos tangibles y m\u00e1s en vivencias.<\/p>\n<p>Ejemplos:<\/p>\n<p>\u2022\tReservas en restaurantes con estrellas Michelin.<br \/>\n\u2022\tViajes a destinos ex\u00f3ticos con itinerarios personalizados.<\/p>\n<h3>6. HENRYs (High Earners, Not Rich Yet)<\/h3>\n<p>Caracter\u00edsticas:<\/p>\n<p>\u2022\tEdad: Generalmente entre 25 y 40 a\u00f1os.<br \/>\n\u2022\tOrigen de la Riqueza: Profesionales con altos ingresos pero sin una acumulaci\u00f3n significativa de riqueza.<br \/>\n\u2022\tPreferencias: Marcas de lujo accesibles y productos que ofrezcan un buen valor.<br \/>\n\u2022\tComportamiento de Compra: Buscan equilibrar lujo con racionalidad en el gasto. Prefieren art\u00edculos que ofrezcan calidad y durabilidad.<\/p>\n<p>Ejemplos:<\/p>\n<p>\u2022\tCompras de tecnolog\u00eda de alta gama como smartphones y gadgets de lujo.<br \/>\n\u2022\tModa y accesorios de marcas de lujo m\u00e1s accesibles como Michael Kors.<\/p>\n<p>El mercado de lujo contempor\u00e1neo est\u00e1 marcado por una diversidad de consumidores que tienen diferentes motivaciones, preferencias y comportamientos de compra. Entender estas diferencias es crucial para las marcas de lujo que buscan capturar la lealtad y el inter\u00e9s de estos diversos segmentos. Desde los millonarios tradicionales hasta los j\u00f3venes HENRYs, cada grupo presenta oportunidades \u00fanicas y desaf\u00edos para la industria del lujo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de bienes y servicios de lujo ha experimentado un cambio significativo en las \u00faltimas d\u00e9cadas, impulsado por la globalizaci\u00f3n, el avance tecnol\u00f3gico y las cambiantes preferencias del consumidor. Hoy en d\u00eda, los consumidores de lujo no son un grupo homog\u00e9neo; en su lugar, abarcan una amplia variedad de perfiles que responden a diferentes&hellip;<\/p>\n","protected":false},"author":13,"featured_media":54002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[817],"tags":[6921,615],"thb-sponsors":[],"class_list":["post-54001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","tag-consumidores-lujo","tag-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El mercado de bienes y servicios de lujo ha experimentado un cambio significativo en las \u00faltimas d\u00e9cadas, impulsado por la globalizaci\u00f3n, el avance tecnol\u00f3gico y las cambiantes preferencias del consumidor. Hoy en d\u00eda, los consumidores de lujo no son un grupo homog\u00e9neo; en su lugar, abarcan una amplia variedad de perfiles que responden a diferentes&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T01:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dara Bernardo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dara Bernardo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/\"},\"author\":{\"name\":\"Dara Bernardo\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/6ef7de003f850f00749636da628c32a8\"},\"headline\":\"Los 6 tipos de consumidores de Lujo en la Actualidad\",\"datePublished\":\"2024-06-04T01:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/\"},\"wordCount\":618,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1\",\"keywords\":[\"consumidores lujo\",\"formaci\u00f3n\"],\"articleSection\":[\"Formaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/\",\"name\":\"Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1\",\"datePublished\":\"2024-06-04T01:46:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los 6 tipos de consumidores de Lujo en la Actualidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"name\":\"LUXONOMY\",\"description\":\"The Economy of Fashion &amp; Luxury\",\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\",\"name\":\"LUXONOMY\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"width\":1000,\"height\":515,\"caption\":\"LUXONOMY\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/luxonomy\",\"https:\\\/\\\/www.instagram.com\\\/luxonomy\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/luxonomy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/6ef7de003f850f00749636da628c32a8\",\"name\":\"Dara Bernardo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/6210219c821657e60e23828a44456840.jpg?ver=1789791700\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/6210219c821657e60e23828a44456840.jpg?ver=1789791700\",\"contentUrl\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/6210219c821657e60e23828a44456840.jpg?ver=1789791700\",\"caption\":\"Dara Bernardo\"},\"description\":\"Managing Director at LUXONOMY\u2122 Group Middle East\",\"sameAs\":[\"mailto:dubai@investme.capital\"],\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/author\\\/dara-bernardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/","og_locale":"es_ES","og_type":"article","og_title":"Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY","og_description":"El mercado de bienes y servicios de lujo ha experimentado un cambio significativo en las \u00faltimas d\u00e9cadas, impulsado por la globalizaci\u00f3n, el avance tecnol\u00f3gico y las cambiantes preferencias del consumidor. Hoy en d\u00eda, los consumidores de lujo no son un grupo homog\u00e9neo; en su lugar, abarcan una amplia variedad de perfiles que responden a diferentes&hellip;","og_url":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/","og_site_name":"LUXONOMY","article_publisher":"https:\/\/www.facebook.com\/luxonomy","article_published_time":"2024-06-04T01:46:46+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&quality=89&ssl=1","type":"image\/jpeg"}],"author":"Dara Bernardo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Dara Bernardo","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#article","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/"},"author":{"name":"Dara Bernardo","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/6ef7de003f850f00749636da628c32a8"},"headline":"Los 6 tipos de consumidores de Lujo en la Actualidad","datePublished":"2024-06-04T01:46:46+00:00","mainEntityOfPage":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/"},"wordCount":618,"commentCount":0,"publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"image":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1","keywords":["consumidores lujo","formaci\u00f3n"],"articleSection":["Formaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/","url":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/","name":"Los 6 tipos de consumidores de Lujo en la Actualidad | LUXONOMY","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#primaryimage"},"image":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1","datePublished":"2024-06-04T01:46:46+00:00","breadcrumb":{"@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#primaryimage","url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/luxonomy.net\/es\/los-6-tipos-de-consumidores-de-lujo-en-la-actualidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/luxonomy.net\/es\/"},{"@type":"ListItem","position":2,"name":"Los 6 tipos de consumidores de Lujo en la Actualidad"}]},{"@type":"WebSite","@id":"https:\/\/luxonomy.net\/es\/#website","url":"https:\/\/luxonomy.net\/es\/","name":"LUXONOMY","description":"The Economy of Fashion &amp; Luxury","publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luxonomy.net\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/luxonomy.net\/es\/#organization","name":"LUXONOMY","url":"https:\/\/luxonomy.net\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","contentUrl":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","width":1000,"height":515,"caption":"LUXONOMY"},"image":{"@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxonomy","https:\/\/www.instagram.com\/luxonomy\/","https:\/\/www.linkedin.com\/company\/luxonomy\/"]},{"@type":"Person","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/6ef7de003f850f00749636da628c32a8","name":"Dara Bernardo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/6210219c821657e60e23828a44456840.jpg?ver=1789791700","url":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/6210219c821657e60e23828a44456840.jpg?ver=1789791700","contentUrl":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/6210219c821657e60e23828a44456840.jpg?ver=1789791700","caption":"Dara Bernardo"},"description":"Managing Director at LUXONOMY\u2122 Group Middle East","sameAs":["mailto:dubai@investme.capital"],"url":"https:\/\/luxonomy.net\/es\/author\/dara-bernardo\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paPhBa-e2Z","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/06\/edb6b333-cdc6-42e7-8ea3-fc4596239087-1.jpg?fit=1000%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/54001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/comments?post=54001"}],"version-history":[{"count":1,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/54001\/revisions"}],"predecessor-version":[{"id":54005,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/54001\/revisions\/54005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media\/54002"}],"wp:attachment":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media?parent=54001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/categories?post=54001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/tags?post=54001"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/thb-sponsors?post=54001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}