{"id":53721,"date":"2024-05-30T13:26:19","date_gmt":"2024-05-30T11:26:19","guid":{"rendered":"https:\/?p=53721"},"modified":"2024-05-30T13:26:19","modified_gmt":"2024-05-30T11:26:19","slug":"auge-del-lujo-en-japon-gracias-a-los-compradores-chinos","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/auge-del-lujo-en-japon-gracias-a-los-compradores-chinos\/","title":{"rendered":"Auge del lujo en Jap\u00f3n gracias a los compradores chinos"},"content":{"rendered":"

No hay duda de que Jap\u00f3n est\u00e1 \u201con fire\u201d, como dijo la semana pasada el director ejecutivo de Prada, Andrea Guerra, en la cumbre FT Business of Luxury: las ventas de la compa\u00f1\u00eda italiana crecieron all\u00ed casi el 50% en los tres meses hasta marzo respecto al a\u00f1o anterior. El l\u00edder de la industria LVMH, inform\u00f3 un “fuerte crecimiento de dos d\u00edgitos” durante el trimestre, mientras que Richemont, se benefici\u00f3 de un aumento del 20% en ingresos anuales de Jap\u00f3n.<\/p>\n

Las comparaciones interanuales son halagadoras porque Jap\u00f3n tard\u00f3 en reabrir sus fronteras despu\u00e9s del Covid-19. Pero las ganancias de LVMH, Richemont y Prada en Jap\u00f3n en 2023 han superado con creces las registradas en su \u00faltimo a\u00f1o financiero completo antes de que el virus limitara los viajes globales.<\/p>\n

El derroche japon\u00e9s est\u00e1 alimentando las expectativas de un resurgimiento global de las compras de China en el extranjero, lo que los ejecutivos de las tres compa\u00f1\u00edas aclamaron como una de las razones detr\u00e1s de los resultados positivos. Ser\u00eda una buena noticia para el sector, que actualmente se enfrenta a vientos en contra. El gasto tur\u00edstico chino, borrado por la pandemia, hab\u00eda sido un motor clave para el bling global: en 2018, los compradores chinos realizaron m\u00e1s del 70% de sus compras estimadas de 85 mil millones de euros en art\u00edculos de lujo en el extranjero, seg\u00fan datos de Bain.<\/p>

\"\"<\/a><\/div>\n

Las ventas de Richemont en Jap\u00f3n crecieron un 8,4% hasta los 1.800 millones de euros en los 12 meses hasta el 31 de marzo de 2024, en comparaci\u00f3n con el a\u00f1o anterior, seg\u00fan los resultados publicados el 17 de mayo. El aumento fue del 20% en t\u00e9rminos de moneda constante, dijo la compa\u00f1\u00eda. En su comentario sobre los resultados, el director general J\u00e9r\u00f4me Lambert se\u00f1al\u00f3 que las fuertes ventas de Jap\u00f3n fueron impulsadas por los visitantes chinos al pa\u00eds.<\/p>\n

Prada inform\u00f3 que los ingresos en Jap\u00f3n crecieron un 46% a 113 millones de euros entre enero y marzo, en comparaci\u00f3n con el a\u00f1o anterior, seg\u00fan documentos presentados el 24 de abril.<\/p>

\"\"<\/a><\/div>\n

LVMH tambi\u00e9n inform\u00f3 de un \u201cfuerte crecimiento de dos d\u00edgitos\u201d en las ventas de Jap\u00f3n en un comunicado trimestral del 16 de abril.<\/p>\n","protected":false},"excerpt":{"rendered":"

No hay duda de que Jap\u00f3n est\u00e1 \u201con fire\u201d, como dijo la semana pasada el director ejecutivo de Prada, Andrea Guerra, en la cumbre FT Business of Luxury: las ventas de la compa\u00f1\u00eda italiana crecieron all\u00ed casi el 50% en los tres meses hasta marzo respecto al a\u00f1o anterior. El l\u00edder de la industria LVMH,…<\/p>\n","protected":false},"author":19,"featured_media":53724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1128],"tags":[635,552],"thb-sponsors":[],"class_list":["post-53721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-economia","tag-actualidad","tag-economia"],"yoast_head":"\nAuge del lujo en Jap\u00f3n gracias a los compradores chinos | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/auge-del-lujo-en-japon-gracias-a-los-compradores-chinos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auge del lujo en Jap\u00f3n gracias a los compradores chinos | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"No hay duda de que Jap\u00f3n est\u00e1 \u201con fire\u201d, como dijo la semana pasada el director ejecutivo de Prada, Andrea Guerra, en la cumbre FT Business of Luxury: las ventas de la compa\u00f1\u00eda italiana crecieron all\u00ed casi el 50% en los tres meses hasta marzo respecto al a\u00f1o anterior. 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