{"id":51538,"date":"2024-04-02T10:26:19","date_gmt":"2024-04-02T08:26:19","guid":{"rendered":"https:\/?p=51538"},"modified":"2024-04-02T10:26:19","modified_gmt":"2024-04-02T08:26:19","slug":"la-implosion-del-comercio-electronico-de-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/","title":{"rendered":"La implosi\u00f3n del comercio electr\u00f3nico de lujo"},"content":{"rendered":"<p>La <strong>pandemia<\/strong> impuls\u00f3 un <strong>auge en el comercio electr\u00f3nico de lujo<\/strong>, beneficiando a minoristas como <strong>Matchesfashion<\/strong> y <strong>Farfetch<\/strong>. Sin embargo, la post-pandemia ha tra\u00eddo retos significativos, culminando en el <strong>concurso de acreedores de Matches<\/strong> y la <strong>venta de Farfetch a Coupang<\/strong> para evitar la insolvencia. Este cambio se\u00f1ala un <strong>ajuste cr\u00edtico en el sector<\/strong>, desafiado por la <strong>disminuci\u00f3n del inter\u00e9s en compras en l\u00ednea<\/strong> y la adaptaci\u00f3n a modelos de negocio que contrastan con las pr\u00e1cticas de lujo tradicionales.<\/p>\n<p>A pesar de su crecimiento inicial, facilitado por la inversi\u00f3n durante la era del dinero f\u00e1cil y el auge de las ventas de lujo en l\u00ednea durante la COVID-19, <strong>estas plataformas han enfrentado dificultades para mantener la rentabilidad<\/strong> en un mercado que regresa a la normalidad.<\/p>\n<p>El \u00e9xito inicial de estas empresas desafi\u00f3 las convenciones del sector de lujo, donde la <strong>experiencia f\u00edsica y el control estricto sobre la distribuci\u00f3n son cruciales<\/strong>. Sin embargo, la transici\u00f3n a un modelo de concesi\u00f3n, la inversi\u00f3n en capacidades de distribuci\u00f3n y comercio electr\u00f3nico por parte de las marcas de lujo, y el aumento de los costos operativos han puesto en evidencia las <strong>fragilidades del modelo de negocio de comercio electr\u00f3nico multimarca<\/strong>. La situaci\u00f3n se complica a\u00fan m\u00e1s con el fin del auge de la pandemia, que hab\u00eda inflado temporalmente la demanda de bienes de lujo.<\/p><div id=\"luxon-159051400\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>El comercio electr\u00f3nico de lujo enfrenta una &#8220;<strong>tormenta perfecta<\/strong>&#8221; de desaf\u00edos, incluido el aumento de los costes de operaci\u00f3n, la necesidad de inversiones tecnol\u00f3gicas significativas y una desaceleraci\u00f3n general en el sector del lujo. Las marcas y minoristas deben encontrar un equilibrio entre mantener la <strong>exclusividad<\/strong> y adaptarse a la <strong>nueva realidad del comercio electr\u00f3nico<\/strong>, donde la <strong>experiencia del cliente<\/strong> y el <strong>control de la marca<\/strong> se vuelven a\u00fan m\u00e1s cr\u00edticos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia impuls\u00f3 un auge en el comercio electr\u00f3nico de lujo, beneficiando a minoristas como Matchesfashion y Farfetch. Sin embargo, la post-pandemia ha tra\u00eddo retos significativos, culminando en el concurso de acreedores de Matches y la venta de Farfetch a Coupang para evitar la insolvencia. Este cambio se\u00f1ala un ajuste cr\u00edtico en el sector, desafiado&hellip;<\/p>\n","protected":false},"author":19,"featured_media":51540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1992],"tags":[635,721,801],"thb-sponsors":[],"class_list":["post-51538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-lujo-digital","tag-actualidad","tag-farfetch","tag-lujo-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La pandemia impuls\u00f3 un auge en el comercio electr\u00f3nico de lujo, beneficiando a minoristas como Matchesfashion y Farfetch. Sin embargo, la post-pandemia ha tra\u00eddo retos significativos, culminando en el concurso de acreedores de Matches y la venta de Farfetch a Coupang para evitar la insolvencia. Este cambio se\u00f1ala un ajuste cr\u00edtico en el sector, desafiado&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T08:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/\"},\"author\":{\"name\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/946f96026a12fb240997712bcc85943b\"},\"headline\":\"La implosi\u00f3n del comercio electr\u00f3nico de lujo\",\"datePublished\":\"2024-04-02T08:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/farfetch.jpeg?fit=945%2C630&ssl=1\",\"keywords\":[\"actualidad\",\"Farfetch\",\"Lujo Digital\"],\"articleSection\":[\"Actualidad\",\"Lujo Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/\",\"name\":\"La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/farfetch.jpeg?fit=945%2C630&ssl=1\",\"datePublished\":\"2024-04-02T08:26:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/farfetch.jpeg?fit=945%2C630&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/farfetch.jpeg?fit=945%2C630&ssl=1\",\"width\":945,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/la-implosion-del-comercio-electronico-de-lujo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La implosi\u00f3n del comercio electr\u00f3nico de lujo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"name\":\"LUXONOMY\",\"description\":\"The Economy of Fashion &amp; Luxury\",\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\",\"name\":\"LUXONOMY\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"width\":1000,\"height\":515,\"caption\":\"LUXONOMY\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/luxonomy\",\"https:\\\/\\\/www.instagram.com\\\/luxonomy\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/luxonomy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/946f96026a12fb240997712bcc85943b\",\"name\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"contentUrl\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"caption\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\"},\"description\":\"president LUXONOMY\u2122 Group\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pablogutierrezrave\\\/\"],\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/author\\\/pablo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/","og_locale":"es_ES","og_type":"article","og_title":"La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY","og_description":"La pandemia impuls\u00f3 un auge en el comercio electr\u00f3nico de lujo, beneficiando a minoristas como Matchesfashion y Farfetch. Sin embargo, la post-pandemia ha tra\u00eddo retos significativos, culminando en el concurso de acreedores de Matches y la venta de Farfetch a Coupang para evitar la insolvencia. Este cambio se\u00f1ala un ajuste cr\u00edtico en el sector, desafiado&hellip;","og_url":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/","og_site_name":"LUXONOMY","article_publisher":"https:\/\/www.facebook.com\/luxonomy","article_published_time":"2024-04-02T08:26:19+00:00","og_image":[{"width":945,"height":630,"url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&quality=89&ssl=1","type":"image\/jpeg"}],"author":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#article","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/"},"author":{"name":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/946f96026a12fb240997712bcc85943b"},"headline":"La implosi\u00f3n del comercio electr\u00f3nico de lujo","datePublished":"2024-04-02T08:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/"},"wordCount":334,"commentCount":0,"publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"image":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&ssl=1","keywords":["actualidad","Farfetch","Lujo Digital"],"articleSection":["Actualidad","Lujo Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/","url":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/","name":"La implosi\u00f3n del comercio electr\u00f3nico de lujo | LUXONOMY","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#primaryimage"},"image":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&ssl=1","datePublished":"2024-04-02T08:26:19+00:00","breadcrumb":{"@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#primaryimage","url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&ssl=1","contentUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&ssl=1","width":945,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/luxonomy.net\/es\/la-implosion-del-comercio-electronico-de-lujo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/luxonomy.net\/es\/"},{"@type":"ListItem","position":2,"name":"La implosi\u00f3n del comercio electr\u00f3nico de lujo"}]},{"@type":"WebSite","@id":"https:\/\/luxonomy.net\/es\/#website","url":"https:\/\/luxonomy.net\/es\/","name":"LUXONOMY","description":"The Economy of Fashion &amp; Luxury","publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luxonomy.net\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/luxonomy.net\/es\/#organization","name":"LUXONOMY","url":"https:\/\/luxonomy.net\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","contentUrl":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","width":1000,"height":515,"caption":"LUXONOMY"},"image":{"@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxonomy","https:\/\/www.instagram.com\/luxonomy\/","https:\/\/www.linkedin.com\/company\/luxonomy\/"]},{"@type":"Person","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/946f96026a12fb240997712bcc85943b","name":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","url":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","contentUrl":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","caption":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n"},"description":"president LUXONOMY\u2122 Group","sameAs":["https:\/\/www.linkedin.com\/in\/pablogutierrezrave\/"],"url":"https:\/\/luxonomy.net\/es\/author\/pablo\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paPhBa-dpg","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2024\/04\/farfetch.jpeg?fit=945%2C630&ssl=1","_links":{"self":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/51538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/comments?post=51538"}],"version-history":[{"count":1,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/51538\/revisions"}],"predecessor-version":[{"id":51539,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/51538\/revisions\/51539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media\/51540"}],"wp:attachment":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media?parent=51538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/categories?post=51538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/tags?post=51538"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/thb-sponsors?post=51538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}