{"id":50609,"date":"2024-02-11T17:53:41","date_gmt":"2024-02-11T16:53:41","guid":{"rendered":"https:\/?p=50609"},"modified":"2024-02-18T17:19:00","modified_gmt":"2024-02-18T16:19:00","slug":"el-codigo-de-la-experiencia-con-gonzalo-condes-de-bethencourt-en-fiftiers","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-codigo-de-la-experiencia-con-gonzalo-condes-de-bethencourt-en-fiftiers\/","title":{"rendered":"El C\u00f3digo de la Experiencia con Gonzalo Cond\u00e9s de Bethencourt en FIFTIERS a beneficio de la Asociaci\u00f3n C\u00e1ncer de P\u00e1ncreas"},"content":{"rendered":"

\u201cEl C\u00f3digo de la Experiencia\u201d – Marketing para <\/strong>\ud835\udc05\ud835\udc08\ud835\udc05\ud835\udc13\ud835\udc08\ud835\udc04\ud835\udc11\ud835\udc12\u2122
\n\u25fc\ufe0fFecha<\/strong> del Evento: 28 de Febrero<\/strong>
\n\u25fc\ufe0fHorario<\/strong>: 9:00 AM (Boston), 15:00 PM (Madrid)
\n\u25fc\ufe0fCertificado<\/strong> de participaci\u00f3n a todos los asistentes que lo soliciten
\n\ud83d\udfe5Retransmisi\u00f3n<\/strong> en directo desde https:\/\/fiftiers.com<\/a><\/p>\n

Un evento hecho con coraz\u00f3n a beneficio \u00edntegro y directo de la Asociaci\u00f3n C\u00e1ncer de P\u00e1ncreas<\/a><\/strong><\/p>\n

S\u00f3lo si lo deseas y te es posible, puedes donarles desde 1 euro o lo que consideres en este bot\u00f3n que les ha creado expresamente PayPal Iberia.<\/strong><\/p>

\"\"<\/a><\/div>\n

https:\/\/www.paypal.com\/ES\/fundraiser\/charity\/4529465<\/strong><\/a><\/p>\n

\n

Gonzalo Cond\u00e9s de Bethencourt<\/strong> es Vicepresidente Senior de Marketing y Comunicaciones de Student Transportation of America<\/strong>. Tiene casi 30 a\u00f1os de experiencia<\/strong> en la transformaci\u00f3n de marcas y sus reputaciones. Anteriormente fue Vicepresidente de Marketing y Comunicaciones en Iron Mountain<\/strong>.\u2029Tambi\u00e9n ha sido Global head of Brand, Comunicaciones, Digital y Marketing para Philips<\/strong> durante una conversi\u00f3n empresarial clave, cambiando modelos de negocio y transformando estrategias de marketing en el sector salud. Durante sus 12 a\u00f1os con Philips, lider\u00f3 con energ\u00eda negocios en Espa\u00f1a, EE. UU. y los Pa\u00edses Bajos.<\/p>\n

Nativo de Madrid<\/strong>, Espa\u00f1a, Gonzalo comenz\u00f3 su carrera en publicidad (1994), gestionando marcas ic\u00f3nicas (American Airlines, Volvo y Coca-Cola<\/strong>, entre muchas otras) en empresas globales (Ogilvy, DDB y Havas<\/strong>). Apasionado por la pr\u00f3xima generaci\u00f3n de l\u00edderes de marketing, Gonzalo fue profesor en ESIC, ICEMD<\/strong> durante m\u00e1s de 11 a\u00f1os, y ha participado en diversas conferencias a lo largo de su trayectoria profesional. Lleg\u00f3 a EE. UU. por primera vez como estudiante de intercambio, y ahora vive en el \u00e1rea metropolitana de Boston<\/strong>.<\/p>\n

Este webinar<\/strong> se centrar\u00e1 en la emergente y significativa influencia de los FIFTIERS<\/strong>, personas mayores de 50 a\u00f1os, en el marketing del siglo XXI. <\/strong><\/p>\n

Abordar\u00e1 c\u00f3mo este grupo demogr\u00e1fico<\/strong>, caracterizado por su creciente longevidad, adopci\u00f3n tecnol\u00f3gica y enfoque en la salud y el deporte, est\u00e1 redefiniendo las estrategias de marketing<\/strong>. Se explorar\u00e1 la evoluci\u00f3n<\/strong> del perfil<\/strong> del consumidor FIFTIER, su interacci\u00f3n<\/strong> con las tecnolog\u00edas<\/strong> emergentes, y las oportunidades y desaf\u00edos<\/strong> que esto representa para las marcas. Se discutir\u00e1n aspectos clave como la personalizaci\u00f3n del marketing digital<\/strong>, la importancia del bienestar<\/strong> y la sostenibilidad<\/strong>, el impacto de sus preferencias de consumo<\/strong> en diversas industrias, y c\u00f3mo las marcas pueden adaptarse <\/strong>para satisfacer sus necesidades y expectativas \u00fanicas.<\/p>\n

Adem\u00e1s, se examinar\u00e1n las estrategias efectivas<\/strong> para el engagement<\/strong> a trav\u00e9s de redes sociales, contenido personalizado, marketing de experiencias<\/strong>, y el papel de los influencers<\/strong>.<\/p>\n

El webinar<\/strong> tiene como objetivo proporcionar una comprensi\u00f3n profunda de c\u00f3mo el crecimiento de los FIFTIERS<\/strong> est\u00e1 cambiando el panorama del marketing <\/strong>y c\u00f3mo las empresas pueden desarrollar estrategias inclusivas y efectivas<\/strong> para este segmento en expansi\u00f3n<\/strong>.<\/p>\n

Inscripciones gratuitas desde https:\/\/fiftiers.com\/el-codigo-de-la-experiencia-con-gonzalo-condes-de-bethencourt\/<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cEl C\u00f3digo de la Experiencia\u201d – Marketing para \ud835\udc05\ud835\udc08\ud835\udc05\ud835\udc13\ud835\udc08\ud835\udc04\ud835\udc11\ud835\udc12\u2122 \u25fc\ufe0fFecha del Evento: 28 de Febrero \u25fc\ufe0fHorario: 9:00 AM (Boston), 15:00 PM (Madrid) \u25fc\ufe0fCertificado de participaci\u00f3n a todos los asistentes que lo soliciten \ud83d\udfe5Retransmisi\u00f3n en directo desde https:\/\/fiftiers.com Un evento hecho con coraz\u00f3n a beneficio \u00edntegro y directo de la Asociaci\u00f3n C\u00e1ncer de P\u00e1ncreas S\u00f3lo si…<\/p>\n","protected":false},"author":1,"featured_media":50733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[227],"tags":[228,849,6695],"thb-sponsors":[],"class_list":["post-50609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-eventos","tag-fiftiers","tag-gonzalo-condes-de-bethencourt"],"yoast_head":"\nEl C\u00f3digo de 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