{"id":48739,"date":"2023-10-18T05:10:24","date_gmt":"2023-10-18T03:10:24","guid":{"rendered":"https:\/?p=48739"},"modified":"2023-10-18T11:31:48","modified_gmt":"2023-10-18T09:31:48","slug":"estas-son-las-marcas-de-lujo-mas-valoradas-por-los-millennials","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/estas-son-las-marcas-de-lujo-mas-valoradas-por-los-millennials\/","title":{"rendered":"\u00c9stas son las marcas de lujo m\u00e1s valoradas por los millennials"},"content":{"rendered":"

Las marcas de lujo han evolucionado para mantenerse relevantes y atractivas<\/strong> para los consumidores m\u00e1s j\u00f3venes, especialmente los millennials<\/strong>. En 2023, varias marcas destacan por su popularidad y valor en el mercado de lujo. A continuaci\u00f3n, se detallan algunas de las marcas de lujo m\u00e1s valoradas y solicitadas por los millennials este a\u00f1o:<\/p>\n

1. Porsche<\/h3>\n

\u2022 Con un valor de marca de 36.800 millones de d\u00f3lares. Ha mantenido el liderazgo en valor de marca durante seis a\u00f1os consecutivos.
\n\u2022 Adem\u00e1s, la marca ha sido reconocida por su estrategia de lujo moderno, combinando productos excepcionales con una experiencia de cliente muy personal. Porsche ha ampliado su cartera de productos con nuevos conceptos de coches deportivos y se ha enfocado en ediciones limitadas y en su programa Sonderwunsch, que permite a los clientes participar en el dise\u00f1o de autos altamente personalizados.<\/p>\n

2. Louis Vuitton y Chanel<\/h3>\n

\u2022 Louis Vuitton y Chanel tambi\u00e9n figuran entre las marcas m\u00e1s valoradas, con valores de marca de 26,3 mil millones de d\u00f3lares y 19,4 mil millones de d\u00f3lares, respectivamente.
\n\u2022 Chanel, en particular, ha reportado excelentes resultados financieros y mantiene una alta tasa de familiaridad, especialmente en Arabia Saudita, Malasia e Italia. La marca tambi\u00e9n tiene uno de los porcentajes de consideraci\u00f3n m\u00e1s altos entre las marcas de ropa de lujo.<\/p>

\"\"<\/a><\/div>\n

3. Gucci:<\/h3>\n

\u2022 Gucci es una de las marcas m\u00e1s emblem\u00e1ticas y destacadas en el mundo de la moda de lujo en 2023, siempre a la vanguardia en innovaci\u00f3n y dise\u00f1o.<\/p>\n

4. Balenciaga:<\/h3>\n

\u2022 Aunque Balenciaga ha disminuido en popularidad comparado con el a\u00f1o anterior, sigue siendo una de las marcas de lujo relevantes en 2023.<\/p>

\"\"<\/a><\/div>\n

5. Lamborghini:<\/h3>\n

\u2022 Lamborghini ha sido nombrada como la marca de lujo y premium de m\u00e1s r\u00e1pido crecimiento en 2023, con un aumento del 123% en el valor de la marca hasta los 4.100 millones de d\u00f3lares. La marca ha fortalecido su posici\u00f3n, especialmente en Asia Pac\u00edfico y Am\u00e9rica del Norte, y ha reportado ventas superiores a los 2.000 millones de euros, el mejor resultado financiero de su historia.<\/p>\n

Adem\u00e1s, un aspecto crucial que ha ganado relevancia en el sector del lujo es la sostenibilidad. Los consumidores, incluyendo a los millennials, est\u00e1n cada vez m\u00e1s interesados en c\u00f3mo las marcas de lujo est\u00e1n abordando las cuestiones de responsabilidad social y ambiental.<\/p>\n

Las marcas de lujo est\u00e1n adaptando sus estrategias para coincidir con los valores y las expectativas de los millennials, incorporando pr\u00e1cticas sostenibles y colaboraciones con otros dise\u00f1adores y artistas para mantenerse relevantes y atractivas para este segmento demogr\u00e1fico importante.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las marcas de lujo han evolucionado para mantenerse relevantes y atractivas para los consumidores m\u00e1s j\u00f3venes, especialmente los millennials. En 2023, varias marcas destacan por su popularidad y valor en el mercado de lujo. A continuaci\u00f3n, se detallan algunas de las marcas de lujo m\u00e1s valoradas y solicitadas por los millennials este a\u00f1o: 1. Porsche…<\/p>\n","protected":false},"author":13,"featured_media":48750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128,1629],"tags":[552,1129],"thb-sponsors":[],"class_list":["post-48739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-rankings","tag-economia","tag-rankings"],"yoast_head":"\n\u00c9stas son las marcas de lujo m\u00e1s valoradas por los millennials | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/estas-son-las-marcas-de-lujo-mas-valoradas-por-los-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9stas son las marcas de lujo m\u00e1s valoradas por los millennials | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Las marcas de lujo han evolucionado para mantenerse relevantes y atractivas para los consumidores m\u00e1s j\u00f3venes, especialmente los millennials. 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