{"id":48613,"date":"2023-10-16T01:10:07","date_gmt":"2023-10-15T23:10:07","guid":{"rendered":"https:\/?p=48613"},"modified":"2023-10-16T12:12:22","modified_gmt":"2023-10-16T10:12:22","slug":"10-marcas-que-han-sabido-adaptarse-al-lujo-digital","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/10-marcas-que-han-sabido-adaptarse-al-lujo-digital\/","title":{"rendered":"10 marcas que han sabido adaptarse al Lujo Digital"},"content":{"rendered":"

Las estrategias digitales<\/strong> en el \u00e1mbito del lujo han tomado un papel central, especialmente en un mundo post-pand\u00e9mico donde la presencia en l\u00ednea se ha vuelto crucial para mantener y crecer la base de clientes. Aqu\u00ed te presentamos diez marcas de lujo que han estado sobresaliendo en sus estrategias digitales<\/strong>:<\/p>\n

1. Burberry<\/h3>\n

Ha enfocado esfuerzos en conectar con una nueva generaci\u00f3n de consumidores mediante est\u00e9ticas modernas de lujo, adem\u00e1s de expandir su portafolio de productos.<\/p>\n

Inaugur\u00f3 la experiencia \u201cMetaverse World and Gaming\u201d mediante lanzamientos de tokens no fungibles (NFT) y una colaboraci\u00f3n con el videojuego Minecraft, enfatizando tambi\u00e9n la sostenibilidad en su cadena de producci\u00f3n .<\/p>

\"\"<\/a><\/div>\n

2. Versace<\/h3>\n

Busca aumentar sus ingresos por accesorios al 50% con el tiempo<\/strong> y ha estado ampliando sus capacidades de comercio electr\u00f3nico para expandir su alcance global .<\/p>\n

3. Tiffany & Co<\/h3>\n

Bajo la adquisici\u00f3n de LVMH<\/strong>, ha revitalizado la marca con colaboraciones exitosas y una campa\u00f1a publicitaria de alto perfil, adem\u00e1s de expandir su gama de productos para atraer a clientes m\u00e1s j\u00f3venes y afluentes.<\/strong><\/p>\n

4. Prada<\/h3>\n

Ha tenido un enfoque en la digitalizaci\u00f3n<\/strong>, con un crecimiento del 49% en el tr\u00e1fico de su sitio web a\u00f1o tras a\u00f1o<\/strong>, y la implementaci\u00f3n de tecnolog\u00edas como blockchain<\/strong> y NFTs<\/strong> para mejorar la experiencia del cliente .<\/p>\n

5. Rolex<\/h3>\n

Aunque no ofrece opciones de comercio electr\u00f3nico, se beneficia de la popularidad creciente de los sitios de reventa de lujo<\/strong> y ha lanzado un programa de productos de segunda mano certificados<\/strong>.<\/p>

\"\"<\/a><\/div>\n

6. Herm\u00e8s<\/h3>\n

Ha visto un incremento del 33% en el tr\u00e1fico de su sitio web<\/strong> y ha expandido significativamente su gama de productos disponibles en su sitio web oficial.<\/p>\n

7. Louis Vuitton<\/h3>\n

Con una historia rica y colaboraciones con artistas<\/strong>, la marca sigue teniendo el mayor volumen de tr\u00e1fico en su sitio web<\/strong>, adem\u00e1s de mantener una fuerte presencia en China.<\/p>\n

8. Chanel<\/h3>\n

A pesar de su resistencia tradicional a las ventas en l\u00ednea, ha visto un crecimiento del 26% en el tr\u00e1fico de su sitio web<\/strong>, apoyado por el engagement de consumidores m\u00e1s j\u00f3venes<\/strong>.<\/p>\n

9. Gucci<\/h3>\n

Contin\u00faa explorando el metaverso en colaboraci\u00f3n con Yuga Labs<\/strong> y ha lanzado su primera boutique ultra-lujosa solo con cita en Los \u00c1ngeles.<\/p>\n

10. Christian Dior<\/h3>\n

Ha explorado el metaverso, fortalecido su engagement<\/strong> con clientes a trav\u00e9s de tiendas operadas directamente, comercio<\/strong> electr\u00f3nico<\/strong>, transmisi\u00f3n en vivo<\/strong> y una fuerte presencia en redes sociales<\/strong>.<\/p>\n

Estas marcas han demostrado c\u00f3mo las tecnolog\u00edas digitales pueden ser utilizadas para conectar con los consumidores, expandir su alcance y ofrecer experiencias de cliente enriquecidas en el mundo del lujo<\/strong>. A trav\u00e9s de distintas estrategias, desde la exploraci\u00f3n del metaverso hasta la expansi\u00f3n del comercio electr\u00f3nico y las colaboraciones de alto perfil, estas marcas de lujo est\u00e1n navegando con \u00e9xito en la era digital.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Las estrategias digitales en el \u00e1mbito del lujo han tomado un papel central, especialmente en un mundo post-pand\u00e9mico donde la presencia en l\u00ednea se ha vuelto crucial para mantener y crecer la base de clientes. Aqu\u00ed te presentamos diez marcas de lujo que han estado sobresaliendo en sus estrategias digitales: 1. Burberry Ha enfocado esfuerzos…<\/p>\n","protected":false},"author":19,"featured_media":48650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1992],"tags":[801],"thb-sponsors":[],"class_list":["post-48613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lujo-digital","tag-lujo-digital"],"yoast_head":"\n10 marcas que han sabido adaptarse al Lujo Digital | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/10-marcas-que-han-sabido-adaptarse-al-lujo-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 marcas que han sabido adaptarse al Lujo Digital | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Las estrategias digitales en el \u00e1mbito del lujo han tomado un papel central, especialmente en un mundo post-pand\u00e9mico donde la presencia en l\u00ednea se ha vuelto crucial para mantener y crecer la base de clientes. 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