{"id":47749,"date":"2023-09-19T11:01:18","date_gmt":"2023-09-19T09:01:18","guid":{"rendered":"https:\/?p=47749"},"modified":"2023-09-19T11:01:18","modified_gmt":"2023-09-19T09:01:18","slug":"lexus-transformara-la-plaza-de-colon-de-madrid-en-una-extraordinaria-galeria-urbana","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lexus-transformara-la-plaza-de-colon-de-madrid-en-una-extraordinaria-galeria-urbana\/","title":{"rendered":"Lexus transformar\u00e1 la Plaza de Col\u00f3n de Madrid en una \u00abExtraordinaria Galer\u00eda Urbana\u00bb"},"content":{"rendered":"

Para celebrar el lanzamiento del Nuevo LBX, Lexus est\u00e1 organizando una serie de cuatro experiencias pop-up en ciudades europeas: Mil\u00e1n, Londres, Madrid y Par\u00eds. \u00bbEveryday Extraordinary\u201d est\u00e1 en el coraz\u00f3n del LBX: un SUV compacto h\u00edbrido que es notable en dise\u00f1o, pero pr\u00e1ctico para la conducci\u00f3n diaria en la ciudad. Cada evento se centra en elevar las experiencias cotidianas y reimaginar el veh\u00edculo a trav\u00e9s de instalaciones inmersivas.<\/p>\n

Del 26 al 29 de octubre, la Plaza de Col\u00f3n de Madrid ser\u00e1 transformada por Lexus en una \u00abExtraordinaria Galer\u00eda Urbana\u00bb. A trav\u00e9s del uso inesperado de vastos contenedores mar\u00edtimos de color rosa, el p\u00fablico podr\u00e1 experimentar de primera mano como una plaza cotidiana de la capital de Espa\u00f1a se convertir\u00e1 en un extraordinario espacio de arte, dise\u00f1o y tecnolog\u00eda que refleja el esp\u00edritu del LBX.<\/p>\n

Diversos artistas de reconocido prestigio, como el arquitecto e interiorista Fabi\u00e1n \u00d1\u00edguez y la muralista Lidia Cao, representar\u00e1n a trav\u00e9s de lienzos 3D, diferentes cualidades del LBX en una de las plazas m\u00e1s emblem\u00e1ticas de Madrid.<\/p>

\"\"<\/a><\/div>\n

El Lexus LBX ser\u00e1 la pieza central del \u00c1gora, una instalaci\u00f3n inesperada donde lo antiguo y lo nuevo se encuentran para representar el concepto disruptivo de este nuevo Lexus.<\/p>\n

Tommaso Grassi, Director de Experiencia del Cliente y Comunicaciones de Lexus Europa, comenta:<\/p>

\"\"<\/a><\/div>\n

\u00abDespu\u00e9s de Mil\u00e1n y Londres, estamos entusiasmados de llevar el Nuevo LBX al coraz\u00f3n de Madrid. A trav\u00e9s de una impresionante galer\u00eda urbana, hecha de instalaciones de arte que imitan el impresionante estilo y dise\u00f1o del LBX, mostraremos c\u00f3mo nuestro \u00faltimo modelo hace el \u00abEveryday Extraordinary\u00bb. Invitamos a todos a unirse a nosotros en esta celebraci\u00f3n de la nueva LBX en Madrid\u00bb.<\/em><\/p><\/blockquote>\n

Para la creaci\u00f3n del evento LBX en la Plaza de Col\u00f3n, Lexus Espa\u00f1a se ha asociado con ADN Forum, una iniciativa que tiene como objetivo promover el dise\u00f1o, la arquitectura y la cultura en Espa\u00f1a.<\/p>\n

Antes del lanzamiento del LBX a principios de 2024, la cuarta experiencia emergente se llevar\u00e1 a cabo en Par\u00eds del 23 al 25 de noviembre. \u00abThe Extraordinary Boulangerie\u00bb ser\u00e1 la \u00faltima entrega de la serie de eventos emergentes de Lexus.<\/p>\n

Acerca del LBX:<\/strong><\/p>\n

El Nuevo Lexus h\u00edbrido LBX es el Lexus m\u00e1s peque\u00f1o hasta la fecha, pero es digno merecedor de su condici\u00f3n de modelo de referencia, que pone fin a la tradicional jerarqu\u00eda del lujo y que cambia las reglas del juego para la marca en Europa. Con su nuevo perfil en la consolidada gama de SUVs Lexus, ofrece un potente atractivo a un p\u00fablico m\u00e1s joven y a quienes tal vez no se hab\u00edan planteado antes tener un Lexus.<\/p>\n

Para conocer m\u00e1s detalles sobre el Nuevo Lexus LBX, visite:\u00a0https:\/\/www.lexusauto.es\/modelos\/lbx-world-premiere<\/a><\/p>\n

Acerca de ADN Forum<\/strong><\/p>\n

La ciudad de Madrid se prepara para una experiencia art\u00edstica y creativa \u00fanica con la llegada de ADN Forum del jueves 26 al domingo 29 de octubre. Este innovador evento transformar\u00e1 el paisaje urbano de la capital espa\u00f1ola mediante el uso de estos contenedores como espacios de exposici\u00f3n, proporcionando a los talentos la oportunidad de mostrar su creatividad en un entorno poco convencional.<\/p>\n

En este evento, el di\u00e1logo entre dise\u00f1o, arte y arquitectura ser\u00e1 fundamental. Los contenedores, adem\u00e1s de servir como espacios expositivos, se convertir\u00e1n en estructuras arquitect\u00f3nicas que tomar\u00e1n la Plaza de Col\u00f3n y albergar\u00e1 estas propuestas temporales. Los visitantes podr\u00e1n apreciar la forma en que el dise\u00f1o de cada contenedor integrado en la plaza crear\u00e1 una experiencia est\u00e9tica y conceptualmente coherente sobre un tema com\u00fan, la sostenibilidad.<\/p>\n

ADN Forum promete ser un catalizador para la creatividad y la innovaci\u00f3n, impulsando el di\u00e1logo y la innovaci\u00f3n, inspiraci\u00f3n de la escena del dise\u00f1o de Madrid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para celebrar el lanzamiento del Nuevo LBX, Lexus est\u00e1 organizando una serie de cuatro experiencias pop-up en ciudades europeas: Mil\u00e1n, Londres, Madrid y Par\u00eds. \u00bbEveryday Extraordinary\u201d est\u00e1 en el coraz\u00f3n del LBX: un SUV compacto h\u00edbrido que es notable en dise\u00f1o, pero pr\u00e1ctico para la conducci\u00f3n diaria en la ciudad. Cada evento se centra en…<\/p>\n","protected":false},"author":13,"featured_media":47757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1297,296],"tags":[1298,228,6538,295],"thb-sponsors":[],"class_list":["post-47749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-arte-y-cultura-eventos","category-motor","tag-arte","tag-eventos","tag-lbx","tag-lexus"],"yoast_head":"\nLexus transformar\u00e1 la Plaza de Col\u00f3n de Madrid en una \u00abExtraordinaria Galer\u00eda Urbana\u00bb | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lexus-transformara-la-plaza-de-colon-de-madrid-en-una-extraordinaria-galeria-urbana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus transformar\u00e1 la Plaza de Col\u00f3n de Madrid en una \u00abExtraordinaria Galer\u00eda Urbana\u00bb | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Para celebrar el lanzamiento del Nuevo LBX, Lexus est\u00e1 organizando una serie de cuatro experiencias pop-up en ciudades europeas: Mil\u00e1n, Londres, Madrid y Par\u00eds. \u00bbEveryday Extraordinary\u201d est\u00e1 en el coraz\u00f3n del LBX: un SUV compacto h\u00edbrido que es notable en dise\u00f1o, pero pr\u00e1ctico para la conducci\u00f3n diaria en la ciudad. 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