{"id":47172,"date":"2023-08-23T13:35:27","date_gmt":"2023-08-23T11:35:27","guid":{"rendered":"https:\/?p=47172"},"modified":"2023-08-23T13:35:27","modified_gmt":"2023-08-23T11:35:27","slug":"louis-vuitton-hermes-y-chanel-son-las-marcas-de-lujo-mas-valiosas-del-mundo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/louis-vuitton-hermes-y-chanel-son-las-marcas-de-lujo-mas-valiosas-del-mundo\/","title":{"rendered":"Louis Vuitton, Herm\u00e9s y Chanel, son las marcas de lujo m\u00e1s valiosas del mundo"},"content":{"rendered":"

Que el lujo habla franc\u00e9s puede ser hasta obvio, pero \u00bfqui\u00e9n de todas sus firmas lidera en valor de marca? Louis Vuitton, Herm\u00e9s y Chanel son las marcas de alta gama m\u00e1s valiosas a nivel global, seg\u00fan Kantar BrandZ, que aglutina a las 100 m\u00e1s valiosas a nivel mundial en diversas categor\u00edas.\u00a0<\/span><\/p>\n

Ranking Kantar BrandZ Global Brands 2023 Top 10 marcas de lujo m\u00e1s valiosas\u00a0<\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Posici\u00f3n\u00a0<\/b><\/td>\nMarca<\/b><\/td>\nPa\u00eds de origen<\/b><\/td>\nValor de marca en 2023 ($Mil.)<\/b><\/td>\nValor de marca en 2022 ($Mil.)<\/b><\/td>\n<\/tr>\n
1<\/b><\/td>\nLouis Vuitton<\/b><\/td>\nFrancia<\/span><\/td>\n124.822<\/span><\/td>\n124.273<\/span><\/td>\n<\/tr>\n
2<\/b><\/td>\nHerm\u00e9s<\/b><\/td>\nFrancia<\/span><\/td>\n76.299<\/span><\/td>\n80.323<\/span><\/td>\n<\/tr>\n
3<\/b><\/td>\nChanel<\/b><\/td>\nFrancia<\/span><\/td>\n55.939<\/span><\/td>\n53.021<\/span><\/td>\n<\/tr>\n
4<\/b><\/td>\nGucci<\/b><\/td>\nItalia<\/span><\/td>\n26.306<\/span><\/td>\n37.887<\/span><\/td>\n<\/tr>\n
5<\/b><\/td>\nDior<\/b><\/td>\nFrancia<\/span><\/td>\n11.442<\/span><\/td>\n10.534<\/span><\/td>\n<\/tr>\n
6<\/b><\/td>\nCartier<\/b><\/td>\nFrancia<\/span><\/td>\n9.725<\/span><\/td>\n10.110<\/span><\/td>\n<\/tr>\n
7<\/b><\/td>\nRolex<\/b><\/td>\nSuiza<\/span><\/td>\n7.899<\/span><\/td>\n9.042<\/span><\/td>\n<\/tr>\n
8<\/b><\/td>\nTiffany & Co.<\/b><\/td>\nEstados Unidos<\/span><\/td>\n6.124<\/span><\/td>\n6.718<\/span><\/td>\n<\/tr>\n
9<\/b><\/td>\nSaint-Laurent (YSL)<\/b><\/td>\nFrancia<\/span><\/td>\n6.023<\/span><\/td>\n6.805<\/span><\/td>\n<\/tr>\n
10<\/b><\/td>\nPrada<\/b><\/td>\nItalia<\/span><\/td>\n4.921<\/span><\/td>\n5.642<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

En concreto, la firma vinculada al apellido Arnault tiene un valor de marca de 124.273 millones de d\u00f3lares (114.340 millones de euros), lo que la convierte no solo en la m\u00e1s valiosa del sector del lujo, sino en la octava del mundo de forma general, superando a MasterCard y Coca-Cola.<\/span><\/p>\n

De lejos, aparecen Herm\u00e9s, con 80.323 millones de d\u00f3lares (73.576 millones de euros), y Chanel con 53.021 millones de d\u00f3lares (48.564 millones de euros).\u00a0<\/span><\/p>

\"\"<\/a><\/div>\n

Y hay que bajar a la cuarta posici\u00f3n para encontrar una marca que no sea francesa, caso de la italiana Gucci con 26.306 millones de d\u00f3lares (24.101 millones de euros); y hasta la s\u00e9ptima para llegar a la \u00fanica no europea del ranking, la estadounidense Tiffany & Co., con 6.124 millones de d\u00f3lares (5.606 millones de euros).<\/span><\/p>\n

Todas ellas lideran un mercado del lujo que, si bien ha retrocedido en valor de marca como en el resto de sectores, ha mostrado mayor resiliencia en tiempos de crisis e inflaci\u00f3n, a la espera de ver c\u00f3mo se reincorpora el consumidor chino al turismo tras la pandemia y, con ello, al shopping.<\/span><\/p>\n

Apple lidera el ranking general<\/h2>\n

Si observamos el ranking de forma general, Apple es la marca m\u00e1s valiosa, con un valor de 880.455 millones de d\u00f3lares (805.661 millones de euros), seguido por Google con 577.683 millones (528.603 millones de euros).<\/span><\/p>\n

El liderazgo de Apple en valor de marca se atribuye a su capacidad de resistencia. En un complicado contexto socioecon\u00f3mico, la firma de tecnolog\u00eda ha sabido justificar sus precios premium a trav\u00e9s de una percepci\u00f3n positiva por parte de los consumidores.\u00a0<\/span><\/p>

\"\"<\/a><\/div>\n

Por su parte, Microsoft ocupa ahora el tercer puesto en detrimento de Amazon, que baja a la cuarta posici\u00f3n. Si la empresa inform\u00e1tica tiene ahora un valor de 501.856 millones de d\u00f3lares (468.477 millones de euros), la compa\u00f1\u00eda fundada por Jeff Bezos se queda en 468.737 millones (428.911 millones de euros).\u00a0<\/span><\/p>\n

En el caso de nuestro pa\u00eds, Zara es la \u00fanica representante espa\u00f1ola en el top 100 mundial, con 18.395 millones de d\u00f3lares (16.829 millones de euros).\u00a0<\/span><\/p>\n

*<\/span>El valor de las marcas en el ranking se calcula de manera global en d\u00f3lares. Las correspondencias en euros se han realizado con el valor del d\u00f3lar-euro correspondiente a 1 d\u00f3lar = 0.93 euros con fecha del 21 de junio de 2023 con el objetivo de facilitar la lectura de los datos.<\/span><\/i><\/p>\n

Acerca de Kantar BrandZ<\/h2>\n

Kantar BrandZ es la medici\u00f3n est\u00e1ndar global para evaluar el valor de la marca, cuantificando la contribuci\u00f3n de las marcas al desempe\u00f1o financiero del negocio. Las clasificaciones anuales de valoraci\u00f3n de marcas globales y locales de Kantar combinan datos financieros analizados rigurosamente con una amplia investigaci\u00f3n entre consumidores sobre el valor de la marca. Desde 1998, BrandZ ha compartido conocimientos sobre creaci\u00f3n de marca basados en entrevistas con 4 millones de consumidores, para 18.000 marcas en 51 mercados. <\/span>Descubre m\u00e1s sobre Kantar BrandZ aqu\u00ed.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Que el lujo habla franc\u00e9s puede ser hasta obvio, pero \u00bfqui\u00e9n de todas sus firmas lidera en valor de marca? Louis Vuitton, Herm\u00e9s y Chanel son las marcas de alta gama m\u00e1s valiosas a nivel global, seg\u00fan Kantar BrandZ, que aglutina a las 100 m\u00e1s valiosas a nivel mundial en diversas categor\u00edas.\u00a0 Ranking Kantar BrandZ…<\/p>\n","protected":false},"author":11,"featured_media":47174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Louis Vuitton, Herm\u00e9s y Chanel, son las marcas de lujo m\u00e1s valiosas del mundo\r\n\r\nQue el lujo habla franc\u00e9s puede ser hasta obvio, pero \u00bfqui\u00e9n de todas sus firmas lidera en valor de marca? Louis Vuitton, Herm\u00e9s y Chanel son las marcas de alta gama m\u00e1s valiosas a nivel global, seg\u00fan Kantar BrandZ, que aglutina a las 100 m\u00e1s valiosas a nivel mundial en diversas categor\u00edas.\u00a0\r\n\r\n#econom\u00eda #lujo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[],"thb-sponsors":[],"class_list":["post-47172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nLouis Vuitton, Herm\u00e9s y Chanel, son las marcas de lujo m\u00e1s valiosas del mundo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/louis-vuitton-hermes-y-chanel-son-las-marcas-de-lujo-mas-valiosas-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton, Herm\u00e9s y Chanel, son las marcas de lujo m\u00e1s valiosas del mundo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Que el lujo habla franc\u00e9s puede ser hasta obvio, pero \u00bfqui\u00e9n de todas sus firmas lidera en valor de marca? 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