{"id":47115,"date":"2023-08-10T14:12:38","date_gmt":"2023-08-10T12:12:38","guid":{"rendered":"https:\/?p=47115"},"modified":"2023-08-10T14:19:48","modified_gmt":"2023-08-10T12:19:48","slug":"yolo-el-mantra-del-lujo-joven-en-un-mundo-de-sobriedad-economica","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/yolo-el-mantra-del-lujo-joven-en-un-mundo-de-sobriedad-economica\/","title":{"rendered":"YOLO: El mantra del “lujo joven” en un Mundo de sobriedad econ\u00f3mica"},"content":{"rendered":"

La revoluci\u00f3n digital ha dejado una huella imborrable en diversos sectores de la econom\u00eda y la sociedad. Uno de los m\u00e1s impactados ha sido el \u00e1mbito del lujo, donde las redes sociales han magnificado su presencia, convirti\u00e9ndolo en un espect\u00e1culo de ostentaci\u00f3n y un escaparate de comportamientos desinhibidos en l\u00ednea<\/strong>. Estamos inmersos en la era del “meta-lujo”<\/strong>, una manifestaci\u00f3n contempor\u00e1nea del lujo que desaf\u00eda las definiciones convencionales al no tener fronteras y caracterizarse por su adaptabilidad y expansi\u00f3n constante<\/strong>.<\/p>\n

Este fen\u00f3meno no es una simple coincidencia. Es el producto de una sociedad que, impulsada por la digitalizaci\u00f3n, ha creado una econom\u00eda en la que el crecimiento constante y desmesurado es el objetivo primordial. Aunque ser\u00eda err\u00f3neo vincular directamente el concepto de “meta-lujo” con la compa\u00f1\u00eda Meta<\/strong>, fundada por Mark Zuckerberg, es innegable que este nuevo paradigma de lujo recoge con fidelidad las connotaciones asociadas al t\u00e9rmino “meta”, como son la introspecci\u00f3n, la evoluci\u00f3n y la adopci\u00f3n de perspectivas m\u00e1s elevadas y hol\u00edsticas<\/strong>.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]ser\u00eda err\u00f3neo vincular directamente el concepto de “meta-lujo” con la compa\u00f1\u00eda Meta[\/perfectpullquote]\n

La tecnolog\u00eda, al avanzar a pasos agigantados, ha llevado a la redefinici\u00f3n y recontextualizaci\u00f3n del lujo<\/strong>. Ya no estamos hablando simplemente de marcas de lujo en el sentido tradicional; ahora el lujo se manifiesta a trav\u00e9s de plataformas digitales. Es un testimonio de esta transformaci\u00f3n el hecho de que casas de lujo como Balenciaga, que en otro tiempo se enorgullecer\u00edan de su herencia y tradici\u00f3n, est\u00e9n adoptando lemas como “Aqu\u00ed y ahora”<\/strong> para sus colecciones, subrayando su transici\u00f3n hacia ser una plataforma de lujo en s\u00ed misma. El lujo ya no es est\u00e1tico; es fluido, adapt\u00e1ndose y expandi\u00e9ndose, similar a una entidad omnipresente y persistente en su resonancia.<\/strong><\/p>

\"\"<\/a><\/div>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]El lujo ya no es est\u00e1tico; es fluido, adapt\u00e1ndose y expandi\u00e9ndose, similar a una entidad omnipresente y persistente en su resonancia.[\/perfectpullquote]\n

Hoy, el lujo se manifiesta en todos los rincones del planeta con marcadores visuales distintivos. Un ejemplo palpable es la colecci\u00f3n Dioriviera<\/strong>, donde en ambientes tan comunes como piscinas y spas, era imposible no notar el monograma de Dior. Las grandes ciudades no son ajenas a esta invasi\u00f3n del lujo, con lugares emblem\u00e1ticos como Time Square, que sirvi\u00f3 como lienzo para una campa\u00f1a sin precedentes de Tiffany<\/strong> bajo el ala de LVMH y los Carter. Por otro lado, en las arterias de las urbes chinas, las colaboraciones entre gigantes como Fortnite y Balenciaga<\/strong> se presentan a trav\u00e9s de audaces publicidades LED. Es este tipo de omnipresencia la que ha nutrido un deseo global por un lujo m\u00e1s accesible, que, contra todo pron\u00f3stico, experiment\u00f3 un crecimiento destacado en 2021, en medio de las adversidades econ\u00f3micas impuestas por la pandemia.<\/p>\n

El lujo de hoy refleja tanto la universalidad como la particularidad, haciendo eco de la diversidad de su clientela<\/strong>. Ya no es solo una cuesti\u00f3n de accesibilidad, sino tambi\u00e9n de adaptabilidad. Esta capacidad del lujo para incorporar desde moda urbana, deportiva, hasta tecnolog\u00edas emergentes y entretenimiento digital, refleja su versatilidad.<\/p>

\"\"<\/a><\/div>\n

En una \u00e9poca donde la econom\u00eda global tiende a la contenci\u00f3n y prudencia, el lujo se levanta desafiante, ejemplificando la filosof\u00eda de “YOLO” (“Solo Vives Una Vez”) en ingl\u00e9s “You Only Live Once”<\/strong>, record\u00e1ndonos que, a pesar de las circunstancias, el deseo humano por lo extraordinario permanece inquebrantable.<\/p>\n","protected":false},"excerpt":{"rendered":"

La revoluci\u00f3n digital ha dejado una huella imborrable en diversos sectores de la econom\u00eda y la sociedad. Uno de los m\u00e1s impactados ha sido el \u00e1mbito del lujo, donde las redes sociales han magnificado su presencia, convirti\u00e9ndolo en un espect\u00e1culo de ostentaci\u00f3n y un escaparate de comportamientos desinhibidos en l\u00ednea. Estamos inmersos en la era…<\/p>\n","protected":false},"author":19,"featured_media":47116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfSabes que es YOLO: El mantra del \"lujo joven\"?\r\n-En una \u00e9poca donde la econom\u00eda global tiende a la contenci\u00f3n y prudencia, el lujo se levanta desafiante, ejemplificando la filosof\u00eda de \"YOLO\" (\"Solo Vives Una Vez\") en ingl\u00e9s \"You Only Live Once\", record\u00e1ndonos que, a pesar de las circunstancias, el deseo humano por lo extraordinario permanece inquebrantable.\r\n#lujo #econom\u00eda #luxonomy #YOLO","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1128],"tags":[635,552,6475],"thb-sponsors":[],"class_list":["post-47115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-economia","tag-actualidad","tag-economia","tag-yolo"],"yoast_head":"\nYOLO: El mantra del "lujo joven" en un Mundo de sobriedad econ\u00f3mica | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/yolo-el-mantra-del-lujo-joven-en-un-mundo-de-sobriedad-economica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOLO: El mantra del "lujo joven" en un Mundo de sobriedad econ\u00f3mica | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La revoluci\u00f3n digital ha dejado una huella imborrable en diversos sectores de la econom\u00eda y la sociedad. Uno de los m\u00e1s impactados ha sido el \u00e1mbito del lujo, donde las redes sociales han magnificado su presencia, convirti\u00e9ndolo en un espect\u00e1culo de ostentaci\u00f3n y un escaparate de comportamientos desinhibidos en l\u00ednea. Estamos inmersos en la era…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/yolo-el-mantra-del-lujo-joven-en-un-mundo-de-sobriedad-economica\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T12:12:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T12:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luxonomy.net\/wp-content\/uploads\/2023\/08\/Captura-de-pantalla-2023-08-10-a-las-14.08.32-1024x762.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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