{"id":34988,"date":"2023-06-16T14:30:30","date_gmt":"2023-06-16T12:30:30","guid":{"rendered":"https:\/?p=34988"},"modified":"2023-06-16T14:55:34","modified_gmt":"2023-06-16T12:55:34","slug":"lvmh-y-epic-games-anuncian-asociacion-estrategica-para-transformar-la-linea-de-produccion-creativa-de-las-maisons-y-las-experiencias-de-los-clientes","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lvmh-y-epic-games-anuncian-asociacion-estrategica-para-transformar-la-linea-de-produccion-creativa-de-las-maisons-y-las-experiencias-de-los-clientes\/","title":{"rendered":"LVMH y Epic Games anuncian asociaci\u00f3n estrat\u00e9gica para transformar la l\u00ednea de producci\u00f3n creativa de las Maisons y las experiencias de los clientes"},"content":{"rendered":"

En la feria Viva Technology, LVMH anunci\u00f3 una asociaci\u00f3n con Epic Games, creador de Fortnite y Unreal Engine, para transformar la l\u00ednea de producci\u00f3n creativa del Grupo y brindar a los clientes nuevos tipos de experiencias de descubrimiento de productos inmersivos. Esta asociaci\u00f3n estrat\u00e9gica permitir\u00e1 a LVMH y a sus Maisons utilizar a\u00fan m\u00e1s las potentes herramientas de creaci\u00f3n 3D de Epic para ofrecer experiencias como probadores virtuales y desfiles de moda, carruseles de productos 360, realidad aumentada, creaci\u00f3n de gemelos digitales y m\u00e1s.<\/strong><\/p>\n

Estas herramientas, incluyendo Unreal Engine, Reality Capture, Twinmotion y la tecnolog\u00eda MetaHuman, ayudar\u00e1n a LVMH a desbloquear oportunidades significativas de crecimiento. Con un esp\u00edritu decididamente orientado hacia el futuro, LVMH y sus Maisons han actualizado continuamente su oferta para interactuar con nuevas pr\u00e1cticas mientras respetan sus activos atemporales y su patrimonio. Este mismo ethos gu\u00eda la asociaci\u00f3n forjada con Epic Games. LVMH podr\u00e1 aprovechar la reconocida experiencia mundial de Epic para enriquecer las experiencias propuestas a sus clientes en mundos virtuales, reforzando una alineaci\u00f3n con las fortalezas centrales del Grupo en el mundo real, el saber hacer inimitable de sus talleres de producci\u00f3n y la propiedad de sus redes de tiendas.<\/p>\n

Adem\u00e1s, la colaboraci\u00f3n con Epic expandir\u00e1 la experiencia de los equipos de LVMH, reflejando la prioridad que el Grupo otorga a la aculturaci\u00f3n digital de su gente.<\/p>

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“Siempre hemos estado comprometidos con las innovaciones con el potencial de brindar nuevas experiencias a nuestros clientes. Los videojuegos interactivos, que se han desarrollado hasta convertirse en un fen\u00f3meno cultural en toda regla, son un ejemplo perfecto. La asociaci\u00f3n con Epic Games acelerar\u00e1 nuestra experiencia en herramientas y ecosistemas 3D, desde la creaci\u00f3n de nuevas colecciones hasta las campa\u00f1as publicitarias y los sitios web de nuestras Maisons. Tambi\u00e9n nos relacionaremos de manera m\u00e1s efectiva con las generaciones m\u00e1s j\u00f3venes, que est\u00e1n muy c\u00f3modas con estos c\u00f3digos y usos”,<\/em> dice Toni Belloni, Director Gerente del Grupo LVMH.<\/p>\n

“Con esta asociaci\u00f3n, trabajaremos con los dise\u00f1adores de LVMH para transformar la creaci\u00f3n de productos f\u00edsicos y digitales utilizando la suite de herramientas avanzadas de Epic. Estamos emocionados de acelerar la adopci\u00f3n por parte del Grupo de Unreal Engine, Reality Capture, Twinmotion y la tecnolog\u00eda MetaHuman, y ayudar a las marcas globales de LVMH a interactuar con los clientes a trav\u00e9s de experiencias digitales inmersivas”,<\/em> dice Bill Clifford, Vicepresidente de Unreal Engine en Epic Games.<\/p>\n

Soluciones ya implementadas en las Maisons de LVMH<\/strong><\/p>\n

Varias Maisons de LVMH ya han adoptado con \u00e9xito soluciones de Epic. Durante Viva Technology en 2022, Bulgari present\u00f3 una fascinante experiencia de metaverso inspirada en la antigua Roma llamada “Roma Virtual”. El proyecto se desarroll\u00f3 utilizando Unreal Engine 5 de Epic, dando como resultado un realismo impresionante.<\/p>

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Tambi\u00e9n en Viva Technology en 2022, LVMH present\u00f3 a Livi, su primer embajador virtual y rostro de la innovaci\u00f3n, desarrollado y llevado a la vida virtual gracias a Unreal Engine y la tecnolog\u00eda MetaHuman, el marco de Epic para la creaci\u00f3n de humanos digitales altamente realistas.<\/p>\n

Este a\u00f1o otra ic\u00f3nica Maison de LVMH, Louis Vuitton, presentar\u00e1 la “Experiencia de Show Digital” en el Pabell\u00f3n LVMH, dise\u00f1ada usando Unreal Engine 5 de Epic, la tecnolog\u00eda MetaHuman y Reality Capture. Esta experiencia interactiva e inmersiva de seis minutos permitir\u00e1 a los visitantes revivir el desfile de hombres Oto\u00f1o-Invierno 2023, que tuvo lugar en la famosa Cour Carr\u00e9e del Louvre en enero de 2023. Los visitantes descubrir\u00e1n una selecci\u00f3n de looks y creaciones de la colecci\u00f3n de hombres de Louis Vuitton durante un recorrido digital por las siete salas en el decorado del show.<\/p>\n","protected":false},"excerpt":{"rendered":"

En la feria Viva Technology, LVMH anunci\u00f3 una asociaci\u00f3n con Epic Games, creador de Fortnite y Unreal Engine, para transformar la l\u00ednea de producci\u00f3n creativa del Grupo y brindar a los clientes nuevos tipos de experiencias de descubrimiento de productos inmersivos. Esta asociaci\u00f3n estrat\u00e9gica permitir\u00e1 a LVMH y a sus Maisons utilizar a\u00fan m\u00e1s las…<\/p>\n","protected":false},"author":11,"featured_media":34986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"LVMH y Epic Games anuncian asociaci\u00f3n estrat\u00e9gica para transformar la l\u00ednea de producci\u00f3n creativa de las Maisons y las experiencias de los clientes\r\n\r\nEn la feria Viva Technology, LVMH anunci\u00f3 una asociaci\u00f3n con Epic Games, creador de Fortnite y Unreal Engine, para transformar la l\u00ednea de producci\u00f3n creativa del Grupo y brindar a los clientes nuevos tipos de experiencias de descubrimiento de productos inmersivos. Esta asociaci\u00f3n estrat\u00e9gica permitir\u00e1 a LVMH y a sus Maisons utilizar a\u00fan m\u00e1s las potentes herramientas de creaci\u00f3n 3D de Epic para ofrecer experiencias como probadores virtuales y desfiles de moda, carruseles de productos 360, realidad aumentada, creaci\u00f3n de gemelos digitales y m\u00e1s.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[227,541],"tags":[5571,5562,5585,810,5564,5578,2607,5572,5575,5579,5576,5568,5580,5565,4558,660,5587,585,4758,5567,5577,2797,5563,5561,1358,5582,5570,5574,5569,5566,5584,5583,5581,5586,5573,984],"thb-sponsors":[],"class_list":["post-34988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-tech","tag-aculturacion-digital","tag-asociacion-estrategica","tag-bill-clifford-2","tag-bulgari","tag-carruseles-de-productos-360","tag-desfile-de-hombres-otono-invierno-2023","tag-desfiles-de-moda","tag-director-gerente-del-grupo-lvmh","tag-embajador-virtual","tag-epic-games-2","tag-experiencia-de-show-digital","tag-experiencia-mundial-de-epic","tag-fortnite-2","tag-gemelos-digitales","tag-livi-2","tag-louis-vuitton","tag-louvre-cour-carree-2","tag-lvmh","tag-maisons-de-lvmh","tag-oportunidades-de-crecimiento","tag-pabellon-lvmh","tag-patrimonio","tag-probadores-virtuales","tag-productos-inmersivos","tag-realidad-aumentada","tag-reality-capture-2","tag-redes-de-tiendas","tag-roma-virtual","tag-talleres-de-produccion","tag-tecnologia-metahuman","tag-toni-belloni-2","tag-twinmotion-2","tag-unreal-engine-2","tag-unreal-engine-5-2","tag-vicepresidente-de-unreal-engine-en-epic-games","tag-viva-technology"],"yoast_head":"\nLVMH y Epic Games anuncian asociaci\u00f3n estrat\u00e9gica para transformar la l\u00ednea de producci\u00f3n creativa de las Maisons y las experiencias de los clientes | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lvmh-y-epic-games-anuncian-asociacion-estrategica-para-transformar-la-linea-de-produccion-creativa-de-las-maisons-y-las-experiencias-de-los-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LVMH y Epic Games anuncian asociaci\u00f3n estrat\u00e9gica para transformar la l\u00ednea de producci\u00f3n creativa de las Maisons y las experiencias de los clientes | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"En la feria Viva Technology, LVMH anunci\u00f3 una asociaci\u00f3n con Epic Games, creador de Fortnite y Unreal Engine, para transformar la l\u00ednea de producci\u00f3n creativa del Grupo y brindar a los clientes nuevos tipos de experiencias de descubrimiento de productos inmersivos. 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