{"id":33402,"date":"2023-03-29T11:55:31","date_gmt":"2023-03-29T09:55:31","guid":{"rendered":"https:\/?p=33402"},"modified":"2023-03-30T12:04:50","modified_gmt":"2023-03-30T10:04:50","slug":"es-este-el-momento-decisivo-del-lujo-en-india","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/es-este-el-momento-decisivo-del-lujo-en-india\/","title":{"rendered":"\u00bfEs este el momento decisivo del lujo en India?"},"content":{"rendered":"

Las marcas de lujo han estado mirando a India como un mercado potencial de crecimiento<\/strong>, con su creciente clase media y su creciente apetito por los bienes de lujo. Sin embargo, el entorno regulatorio y las sutilezas culturales del pa\u00eds lo han convertido en un mercado desafiante de conquistar. Pero con los desarrollos recientes en el pa\u00eds, algunos analistas lo llaman un “momento decisivo<\/em>” para el lujo en India.<\/p>\n

Crecimiento econ\u00f3mico y poblaci\u00f3n acomodada<\/h2>\n

Uno de los mayores factores que contribuyen a este momento es el crecimiento econ\u00f3mico del pa\u00eds. A pesar de la desaceleraci\u00f3n econ\u00f3mica provocada por la pandemia, se espera que India siga siendo una de las econom\u00edas principales de mayor crecimiento en 2021. Seg\u00fan el Fondo Monetario Internacional, el PIB del pa\u00eds deber\u00eda crecer un 10,1 por ciento.<\/p>\n

Este crecimiento se alimenta en parte de una poblaci\u00f3n joven y cada vez m\u00e1s acomodada. Seg\u00fan un informe del McKinsey Global Institute, se espera que el n\u00famero de hogares de clase media en India se triplique en las pr\u00f3ximas dos d\u00e9cadas. Y estos consumidores tienen hambre de bienes de lujo.<\/p>

\"\"<\/a><\/div>\n

Cambios de pol\u00edtica<\/h2>\n

Pero a pesar de este potencial de crecimiento, las marcas de lujo han luchado por establecerse en India. Uno de los mayores obst\u00e1culos ha sido el entorno regulatorio del pa\u00eds, que ha dificultado a las empresas extranjeras establecerse en India.<\/p>\n

India ha sido conocida desde hace tiempo por sus pol\u00edticas proteccionistas, que han incluido aranceles elevados sobre bienes importados y regulaciones estrictas sobre inversi\u00f3n extranjera. Esto ha dificultado a las marcas de lujo entrar en el mercado, ya que han tenido que navegar por un laberinto de regulaciones y burocracia.<\/p>\n

Pero en los \u00faltimos a\u00f1os, el gobierno ha tomado medidas para liberalizar la econom\u00eda y hacer que sea m\u00e1s f\u00e1cil para las empresas extranjeras hacer negocios en India. En 2017, el gobierno introdujo un impuesto sobre bienes y servicios (GST) que simplific\u00f3 el sistema tributario del pa\u00eds y facilit\u00f3 a las empresas hacer negocios en todo el pa\u00eds.<\/p>\n

Comercio<\/h2>\n

Uno de los impulsores clave de este crecimiento ser\u00e1 el aumento del comercio de lujo en l\u00ednea en India. El comercio electr\u00f3nico ha sido un cambio de juego para la industria minorista india, que ha sido tradicionalmente dominada por tiendas f\u00edsicas.<\/p>

\"\"<\/a><\/div>\n

Seg\u00fan un informe de Bain & Company, se espera que el mercado de lujo en l\u00ednea en India crezca a una tasa anual compuesta del 25 por ciento hasta 2025, lo que lo convierte en uno de los mercados de comercio electr\u00f3nico de m\u00e1s r\u00e1pido crecimiento del mundo.<\/p>\n

Conclusi\u00f3n<\/h2>\n

A pesar de los desaf\u00edos que a\u00fan existen, el mercado de lujo en India est\u00e1 listo para un crecimiento explosivo. Con una poblaci\u00f3n joven y cada vez m\u00e1s acomodada, una clase media creciente y un gobierno que est\u00e1 facilitando a las empresas extranjeras hacer negocios en el pa\u00eds, India se est\u00e1 convirtiendo en un mercado cada vez m\u00e1s atractivo para las marcas de lujo.<\/p>\n

Para tener \u00e9xito en India, las marcas de lujo tendr\u00e1n que estar dispuestas a invertir tiempo y recursos en comprender el paisaje cultural y econ\u00f3mico \u00fanico del pa\u00eds. Tendr\u00e1n que ser pacientes y flexibles, y tendr\u00e1n que estar dispuestos a adaptar sus productos y estrategias para satisfacer las necesidades de los consumidores indios.<\/p>\n

Pero para aquellas marcas que est\u00e9n dispuestas a hacer la inversi\u00f3n, las recompensas potenciales son significativas. India es un mercado de m\u00e1s de 1,3 mil millones de personas, con un creciente apetito por los bienes de lujo. Y con los cambios de pol\u00edtica recientes del gobierno y el aumento del comercio en l\u00ednea, el mercado de lujo en India est\u00e1 listo para un crecimiento explosivo en los pr\u00f3ximos a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un an\u00e1lisis de mercado sobre el potencial de crecimiento del mercado de lujo en India<\/p>\n","protected":false},"author":19,"featured_media":33400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[2410,2411,2409,1337,2408,2412],"thb-sponsors":[],"class_list":["post-33402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-cambios-de-politica","tag-comercio-electronico","tag-crecimiento","tag-india","tag-mercado-de-lujo","tag-paisaje-cultural"],"yoast_head":"\n\u00bfEs 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