{"id":33303,"date":"2023-03-20T10:01:42","date_gmt":"2023-03-20T09:01:42","guid":{"rendered":"https:\/?p=33303"},"modified":"2023-03-20T10:19:16","modified_gmt":"2023-03-20T09:19:16","slug":"loro-piana-da-la-bienvenida-a-una-nueva-era-de-trazabilidad-con-el-consorcio-de-blockchain-aura","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/loro-piana-da-la-bienvenida-a-una-nueva-era-de-trazabilidad-con-el-consorcio-de-blockchain-aura\/","title":{"rendered":"Loro Piana da la bienvenida a una nueva era de trazabilidad con el Consorcio de Blockchain Aura"},"content":{"rendered":"

La calidad exquisita ha definido el ADN de Loro Piana durante seis generaciones, anclada por un compromiso con la fabricaci\u00f3n de integraci\u00f3n vertical. Con el control directo sobre cada etapa, desde la fibra cruda hasta el producto terminado, Loro Piana fomenta relaciones \u00edntimas con todos los expertos que contribuyen a sus productos excepcionales. Ahora, aprovechando las soluciones del Aura Blockchain Consortium, Loro Piana emitir\u00e1 un certificado digital con la compra de nuevas prendas de la colecci\u00f3n The Gift of Kings\u00ae, garantizando transparencia y trazabilidad.<\/p>\n

Loro Piana se compromete a usar las fibras m\u00e1s exclusivas del mundo, tomando medidas para garantizar una trazabilidad rigurosa de todos sus materiales crudos. Las granjas y reba\u00f1os de los que se obtienen los materiales para las creaciones de Loro Piana se seleccionan meticulosamente. Todo el proceso de creaci\u00f3n se basa en una cadena de suministro y producci\u00f3n de integraci\u00f3n vertical. Cada paso, desde la fibra cruda hasta el producto terminado, es supervisado por especialistas internos, con un enfoque inquebrantable en el impacto positivo para el medio ambiente, la biodiversidad y las comunidades locales. Loro Piana ahora est\u00e1 elevando la barra para una mayor transparencia alrededor de la experiencia detr\u00e1s de su excelencia Made in Italy.<\/p>\n

En conjunto con la apertura de su nueva boutique en Palo Alto, California, la Maison anunci\u00f3 su asociaci\u00f3n con el Aura Blockchain Consortium, la primera cadena de bloques global dedicada a la industria de lujo, creada en 2021. La tecnolog\u00eda del Aura Blockchain Consortium hace posible certificar digitalmente la autenticidad y trazabilidad de los productos hechos de lana The Gift of Kings\u00ae. Los clientes pueden escanear un c\u00f3digo QR para obtener m\u00e1s informaci\u00f3n sobre la historia \u00fanica de la prenda, descubriendo cada paso en la cadena de producci\u00f3n y la metamorfosis a productos en la cumbre de la suavidad. El certificado generado por el Aura Blockchain Consortium garantiza no solo la trazabilidad de extremo a extremo de la prenda, sino tambi\u00e9n la autenticidad y la calidad excepcional. Hechas de la mejor fibra de lana merino del mundo, las piezas de The Gift of Kings\u00ae son las primeras en aprovechar esta tecnolog\u00eda de vanguardia. Adem\u00e1s, veinte prendas hechas de esta lana y vendidas en Palo Alto incluir\u00e1n una obra de arte digital exclusiva de la artista londinense Charlotte Taylor, con esculturas en 3D.<\/p>

\"\"<\/a><\/div>\n

El Consorcio de Blockchain Aura es una organizaci\u00f3n sin fines de lucro cuyo innovador sistema de contratos inteligentes de enlace apoya pr\u00e1cticas de sostenibilidad al rastrear y retroceder cada paso en un proceso de producci\u00f3n verticalmente integrado. Para Loro Piana, esta innovaci\u00f3n aporta una nueva dimensi\u00f3n a la personalizaci\u00f3n y la capacidad de pasar prendas de una generaci\u00f3n a otra gracias a un certificado digital de propiedad.<\/p>\n","protected":false},"excerpt":{"rendered":"

La calidad exquisita ha definido el ADN de Loro Piana durante seis generaciones, anclada por un compromiso con la fabricaci\u00f3n de integraci\u00f3n vertical. Con el control directo sobre cada etapa, desde la fibra cruda hasta el producto terminado, Loro Piana fomenta relaciones \u00edntimas con todos los expertos que contribuyen a sus productos excepcionales. Ahora, aprovechando…<\/p>\n","protected":false},"author":13,"featured_media":33302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128,799,541],"tags":[2265,2266,687,585],"thb-sponsors":[],"class_list":["post-33303","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-economia","category-luxonomy-tv","category-tech","tag-consorcio-de-blockchain-aura","tag-loro-piana-2","tag-luxonomy-tv","tag-lvmh","post_format-post-format-video"],"yoast_head":"\nLoro Piana da la bienvenida a una nueva era de trazabilidad con el Consorcio de Blockchain Aura | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/loro-piana-da-la-bienvenida-a-una-nueva-era-de-trazabilidad-con-el-consorcio-de-blockchain-aura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loro Piana da la bienvenida a una nueva era de trazabilidad con el Consorcio de Blockchain Aura | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La calidad exquisita ha definido el ADN de Loro Piana durante seis generaciones, anclada por un compromiso con la fabricaci\u00f3n de integraci\u00f3n vertical. 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