{"id":33155,"date":"2023-03-08T17:43:11","date_gmt":"2023-03-08T16:43:11","guid":{"rendered":"https:\/?p=33155"},"modified":"2023-03-11T17:45:56","modified_gmt":"2023-03-11T16:45:56","slug":"lexus-presenta-shaped-by-air-y-lexus-design-award-en-la-semana-del-diseno-de-milan-2023","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lexus-presenta-shaped-by-air-y-lexus-design-award-en-la-semana-del-diseno-de-milan-2023\/","title":{"rendered":"Lexus Presenta ‘Shaped by Air’ y ‘Lexus Design Award’ en la Semana del Dise\u00f1o de Mil\u00e1n 2023"},"content":{"rendered":"

Lexus regresa este a\u00f1o a la Semana del Dise\u00f1o de Mil\u00e1n con una nueva instalaci\u00f3n de la aclamada artista y arquitecta neoyorquina Suchi Reddy. La obra \u2018Shaped by Air\u2019 \u2013modelado por el aire\u2013 ser\u00e1 el centro de su presencia en la m\u00e1s importante feria mundial del dise\u00f1o internacional. La ocasi\u00f3n tambi\u00e9n servir\u00e1 para presentar al p\u00fablico los prototipos creados por los cuatro ganadores del Lexus Design Award 2023.<\/p>\n

Reddy, fundadora de Reddymade Architecture and Design, se inspira en las curvas y la factura artesana del coup\u00e9 Lexus Electrified Sport. Ha creado una obra de arte elegante y liviana, que expresa la sostenibilidad, innovaci\u00f3n y excelencia de dise\u00f1o fundamentales en la filosof\u00eda de marca de Lexus. \u2018Shaped by Air\u2019 celebra el compromiso compartido por los colaboradores con un dise\u00f1o centrado en las personas, neutral en carbono y de factura impecable. Su presentaci\u00f3n en Mil\u00e1n llega tras el estreno en el Instituto de Arte Contempor\u00e1neo de Miami (ICA Miami), durante la Semana del Arte y el Dise\u00f1o de Miami 2022.<\/p>\n

Reddy ha repensado su instalaci\u00f3n expresamente para el contexto de su montaje en Superstudio de Mil\u00e1n, del 17 al 23 de abril. La obra presenta una interpretaci\u00f3n a escala del Lexus Electrified Sport, modelado por la luz y con unas vibrantes formas recortadas que recuerdan a hojas verdes y sugieren el movimiento por la naturaleza. Para la presentaci\u00f3n en Mil\u00e1n, estas formas estar\u00e1n suspendidas del techo como un m\u00f3vil, evocando formas en el dise\u00f1o del veh\u00edculo y las im\u00e1genes recortadas de Henri Matisse.<\/p>

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Reddy coment\u00f3: \u201cLa apuesta continuada de Lexus por la innovaci\u00f3n \u2013y su apoyo a la visi\u00f3n art\u00edstica donde confluyen el arte y el dise\u00f1o\u2013 me llev\u00f3 a imaginar esta experiencia inmersiva al mismo tiempo como una escultura y como una experiencia espacial multisensorial<\/em>\u201d.<\/p>\n

La escultura est\u00e1 parcialmente realizada con materiales de consumo reciclados o reutilizados, y transmite una sensaci\u00f3n de movimiento. A primera vista, las piezas parecen abstractas, pero a medida que el observador se acerca, van revelando el contorno de un veh\u00edculo.<\/p>

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Reddy, cuya filosof\u00eda de dise\u00f1o se ha descrito como un planteamiento en que \u201cla forma sigue a la sensaci\u00f3n\u201d, ha calibrado minuciosamente el entorno de la instalaci\u00f3n para que resulte acogedor, contemplativo y envolvente. El objetivo es que los visitantes de la exposici\u00f3n tengan la sensaci\u00f3n de estar caminando por un bosque, con hojas crujiendo bajo sus pies.<\/p>\n

La exposici\u00f3n tambi\u00e9n es un reflejo de la famosa hospitalidad\u00a0Omotenashi<\/em>\u00a0de Lexus, con un espacio elevado dedicado al descanso y la reflexi\u00f3n.<\/p>\n

PROTOTIPOS DE LOS GANADORES DEL LEXUS DESIGN AWARD<\/strong><\/p>\n

Una galer\u00eda junto a la instalaci\u00f3n \u2018Shaped by Air\u2019 acoger\u00e1 los prototipos de los trabajos creados por los cuatro ganadores del Lexus Design Award 2023, conceptos que captan la convicci\u00f3n de Lexus de que el dise\u00f1o puede ayudar a provocar un impacto positivo en el mundo.<\/p>\n

El premio, que va ya por su und\u00e9cima edici\u00f3n, reconoce y alimenta el nuevo talento creativo de todo el planeta. Los ganadores de este a\u00f1o, seleccionados de entre 2068 candidaturas de 63 pa\u00edses distintos, son Pavels Hedstr\u00f6m (Suecia, afincado en Dinamarca), Jiaming Liu (China), Temporary Office (Vincent Lai, Singapur, y Douglas Lee, Canad\u00e1, afincados en EE.\u00a0UU.) y Kyeongho Park y Yejin Heo (Rep\u00fablica de Corea).<\/p>\n

Puede consultar m\u00e1s detalles sobre los ganadores y sus conceptos de dise\u00f1o en la sala de prensa de Lexus: \u00a0https:\/\/prensa.lexusauto.es\/lexus-da-a-conocer-los-nombres-de-los-ganadores-de-lexus-design-award-2023\/<\/a><\/p>\n

Las bases del Lexus Design Award 2023 invitaban a los dise\u00f1adores a presentar ideas que adelantaran retos de futuro, articulando los principios de la marca Lexus \u2013anticipar, innovar y cautivar\u2013 y promoviendo la felicidad de las personas. Este a\u00f1o, Lexus va a entregar un premio de voto popular, donde ser\u00e1 el p\u00fablico quien escoja sus favoritos entre los conceptos de dise\u00f1o. La votaci\u00f3n se abrir\u00e1 en abril, tanto a los visitantes de la presentaci\u00f3n como a quienes vean las obras por Internet.<\/p>\n

Brian Bolain, responsable global de marketing de Lexus, declar\u00f3: \u201cNos hace mucha ilusi\u00f3n ampliar nuestra colaboraci\u00f3n con la inimitable Suchi Reddy y ver c\u00f3mo el Lexus Electrified Sport cobra vida junto al trabajo de nuestros ganadores del Lexus Design Award. La apuesta de Suchi por el dise\u00f1o para un futuro mejor est\u00e1 en sinton\u00eda con el esp\u00edritu innovador del premio, y no se nos ocurre una sinergia m\u00e1s perfecta para la presentaci\u00f3n de este a\u00f1o<\/em>\u201d.<\/p>\n

Lexus ha creado experiencias inmersivas cautivadoras para los visitantes de la Semana del Dise\u00f1o de Mil\u00e1n desde 2005, en colaboraci\u00f3n con creativos de renombre mundial como Philippe Nigro, Neri Oxman, Sou Fujinoto, Rhizomatics y Germane Barnes, entre otros.<\/p>\n

Acerca de Suchi Reddy<\/strong><\/p>\n

Suchi Reddy fund\u00f3 Reddymade en 2002 en torno a un planteamiento de dise\u00f1o centrado en las personas, dedicado a celebrar la diversidad y la igualdad, as\u00ed como para afrontar los efectos econ\u00f3micos, sociales, medioambientales y culturales de su trabajo tanto sobre los usuarios como sobre el planeta.<\/p>\n

Reddy fue cr\u00edtica de Walton 2022 en la Escuela de Arquitectura de la Universidad Cat\u00f3lica de Am\u00e9rica. En 2019, fue nombrada Profesora distinguida Plym en la Escuela de Arquitectura de la Universidad de Illinois, Champaign\u2013Urbana, donde centr\u00f3 su trabajo en la experiencia arquitect\u00f3nica contempor\u00e1nea a trav\u00e9s de la lente de la neuroest\u00e9tica, la neurofenomenolog\u00eda y el dise\u00f1o sensorial.<\/p>\n

Reddy ha hecho presentaciones y conferencias sobre el trabajo de su estudio en numerosos escenarios, como el Salk Institute para la conferencia anual de la Academia de Neurociencia para la arquitectura, la Universidad de Illinois y la Universidad de Wisconsin.\u00a0 Forma parte del consejo del Design Trust for Public Space, Storefront for Art and Architecture y Madame Architect; y tambi\u00e9n es miembro del Consejo asesor del decano de la escuela de Arquitectura y desarrollo comunitario Mercy de Detroit.<\/p>\n

Reddymade ha recibido numerosos galardones a la excelencia del dise\u00f1o, incluido el reconocimiento del Instituto Americano de Arquitectos y de NYCxDesign. Con apariciones habituales en medios impresos y digitales, la obra de Reddymade contribuye activamente a un discurso social y cultural que explora la forma en que la neuroest\u00e9tica y el dise\u00f1o para el bienestar afectan positivamente a todas las personas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lexus regresa este a\u00f1o a la Semana del Dise\u00f1o de Mil\u00e1n con una nueva instalaci\u00f3n de la aclamada artista y arquitecta neoyorquina Suchi Reddy. La obra \u2018Shaped by Air\u2019 \u2013modelado por el aire\u2013 ser\u00e1 el centro de su presencia en la m\u00e1s importante feria mundial del dise\u00f1o internacional. La ocasi\u00f3n tambi\u00e9n servir\u00e1 para presentar al…<\/p>\n","protected":false},"author":1,"featured_media":33156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1297,227,296],"tags":[295,2158,2159],"thb-sponsors":[1206],"class_list":["post-33155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte-y-cultura-eventos","category-eventos","category-motor","tag-lexus","tag-lexus-design-award","tag-semana-del-diseno-de-milan-2023"],"yoast_head":"\nLexus Presenta 'Shaped by Air' y 'Lexus Design Award' en la Semana del Dise\u00f1o de Mil\u00e1n 2023 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lexus-presenta-shaped-by-air-y-lexus-design-award-en-la-semana-del-diseno-de-milan-2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus Presenta 'Shaped by Air' y 'Lexus Design Award' en la Semana del Dise\u00f1o de Mil\u00e1n 2023 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Lexus regresa este a\u00f1o a la Semana del Dise\u00f1o de Mil\u00e1n con una nueva instalaci\u00f3n de la aclamada artista y arquitecta neoyorquina Suchi Reddy. 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