{"id":30355,"date":"2022-12-14T14:36:43","date_gmt":"2022-12-14T13:36:43","guid":{"rendered":"https:\/?p=30355"},"modified":"2022-12-14T14:39:12","modified_gmt":"2022-12-14T13:39:12","slug":"lujo-3-0","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lujo-3-0\/","title":{"rendered":"Lujo 3.0"},"content":{"rendered":"

Desde el inicio de la crisis sanitaria provocada por el Covid-19,<\/strong> la forma en que consumimos ha cambiado dr\u00e1sticamente<\/strong>. Hemos pasado de comprar en tiendas f\u00edsicas a hacerlo online<\/strong>, de reunirnos con amigos y familiares a verlos a trav\u00e9s de videollamadas<\/strong>, y de ir al cine o al teatro a disfrutar de contenidos en streaming<\/strong>.<\/p>\n

Estos cambios en nuestros h\u00e1bitos han afectado tambi\u00e9n a la forma en que consumimos lujo en concreto<\/strong>. Tres aspectos concretos definen el Lujo 3.0: la digitalizaci\u00f3n, la tecnolog\u00eda e innovaci\u00f3n, y la sostenibilidad.<\/strong><\/p>\n

Lujo Digital<\/h3>\n

Seg\u00fan un informe de Bain & Company, el mercado del lujo se redujo un 35% en 2020<\/strong>, siendo la industria m\u00e1s afectada por la pandemia. Sin embargo, ahora el lujo digital est\u00e1 en auge, y se espera que en 2025 represente el 25% del mercado del lujo<\/strong>.<\/p>

\"\"<\/a><\/div>\n

El lujo digital se define como<\/strong> el uso de las nuevas tecnolog\u00edas para ofrecer experiencias de lujo personalizadas y \u00fanicas. Esto incluye, por ejemplo, servicios de compra online personalizados, asesoramiento digital por parte de expertos en moda o belleza, o incluso la creaci\u00f3n de contenidos personalizados para cada cliente.<\/p>\n

La pandemia ha acelerado el proceso de digitalizaci\u00f3n de la industria del lujo<\/strong>, y muchas marcas han apostado por el lujo digital para seguir llegando a sus clientes. Por ejemplo, la marca de joyer\u00eda Tiffany & Co. ha lanzado un servicio de asesor\u00eda online para ayudar a sus clientes a seleccionar el regalo perfecto, mientras que la firma de moda Ralph Lauren ha creado una experiencia virtual en la que los clientes pueden ver c\u00f3mo quedar\u00eda un conjunto de ropa antes de comprarlo.<\/p>\n

Otras marcas, como Burberry o Gucci, han apostado por la creaci\u00f3n de contenidos personalizados para sus clientes, como v\u00eddeos o fotograf\u00edas. Esto les permite ofrecer una experiencia de lujo \u00fanica y personalizada, que no podr\u00edan ofrecer en un entorno f\u00edsico.<\/p>\n

El lujo digital<\/strong> est\u00e1 transformando la forma en que consumimos lujo, y ofrece una gran oportunidad para las marcas de lujo para seguir llegando a sus clientes.<\/p>

\"\"<\/a><\/div>\n

Por otra parte, la tecnolog\u00eda y el lujo van de la mano<\/strong>. Los mejores y m\u00e1s lujosos productos tecnol\u00f3gicos est\u00e1n hechos para mejorar la calidad de vida de quienes los usan. A menudo, estos productos cuestan mucho dinero, pero valen la pena porque ofrecen una experiencia de usuario \u00fanica e incomparable.<\/p>\n

Innovaci\u00f3n y Tecnolog\u00eda<\/h3>\n

Desde el comienzo de la historia, la gente ha so\u00f1ado con un mundo mejor<\/strong>. A medida que la tecnolog\u00eda<\/strong> ha avanzado, estos sue\u00f1os se han vuelto m\u00e1s y m\u00e1s ambiciosos, y hoy en d\u00eda est\u00e1n a nuestro alcance<\/strong>.<\/p>\n

El metaverso<\/strong> es una realidad virtual creada por la inteligencia artificial, y el lujo es una forma de vida que est\u00e1 m\u00e1s all\u00e1 de lo que la mayor\u00eda de la gente puede imaginar<\/strong>.<\/p>\n

El metaverso est\u00e1 dise\u00f1ado para ser un lugar perfecto, donde todo es posible<\/strong>. Se puede visitar cualquier lugar del universo, o incluso de otros universos. Se puede ser cualquier persona o cosa que se pueda imaginar.<\/p>\n

El lujo es el est\u00e1ndar en el metaverso.<\/strong> Todo es de alta calidad y est\u00e1 hecho para ser perfecto. No hay nada que no se pueda tener o hacer, y no hay l\u00edmites en lo que se puede disfrutar.<\/p>\n

El metaverso es un lugar de infinitas posibilidades, y el lujo es el est\u00e1ndar de vida all\u00ed<\/strong>. Si deseas vivir una vida de lujo, el metaverso es el lugar perfecto para ti.<\/p>\n

En t\u00e9rminos de innovaci\u00f3n, la Inteligencia Artificial (IA) tambi\u00e9n ha abierto un mundo de oportunidades para el lujo<\/strong>.<\/span> Las<\/span> em<\/span>pres<\/span>as<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> h<\/span>an<\/span> com<\/span>enz<\/span>ado<\/span> a<\/span> us<\/span>ar<\/span> la<\/span> IA<\/span> para<\/span> divers<\/span>as<\/span> a<\/span>pl<\/span>ic<\/span>acion<\/span>es<\/span>,<\/span> des<\/span>de<\/span> el<\/span> marketing<\/span> hast<\/span>a<\/span> el<\/span> dise<\/span>\u00f1o<\/span> y<\/span> la<\/span> fabric<\/span>aci<\/span>\u00f3n<\/span>.<\/span> La<\/span> IA<\/span> est<\/span>\u00e1<\/span> ay<\/span>ud<\/span>ando<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> a<\/span> me<\/span>j<\/span>or<\/span>ar<\/span> sus<\/span> product<\/span>os<\/span> y<\/span> servic<\/span>ios<\/span>,<\/span> of<\/span>re<\/span>cer<\/span> un<\/span>a<\/span> me<\/span>j<\/span>or<\/span> experien<\/span>cia<\/span> al<\/span> client<\/span>e<\/span> y<\/span> a<\/span>ument<\/span>ar<\/span> sus<\/span> vent<\/span>as<\/span>.<\/span><\/p>\n

La<\/span> IA<\/span> p<\/span>ued<\/span>e<\/span> ay<\/span>ud<\/span>ar<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> a<\/span> personalizar los productos para los clientes, as\u00ed como a ofrecer un mejor servicio al cliente<\/strong>.<\/span> Los<\/span> al<\/span>gor<\/span>it<\/span>mos<\/span> de<\/span> IA<\/span> p<\/span>ued<\/span>en<\/span> anal<\/span>iz<\/span>ar<\/span> los<\/span> dat<\/span>os<\/span> del<\/span> client<\/span>e<\/span> para<\/span> determin<\/span>ar<\/span> sus<\/span> gust<\/span>os<\/span> y<\/span> pref<\/span>eren<\/span>ci<\/span>as<\/span> y<\/span> personal<\/span>iz<\/span>ar<\/span> los<\/span> product<\/span>os<\/span> de<\/span> ac<\/span>uer<\/span>do<\/span> con<\/span> ell<\/span>os<\/span>.<\/span> Est<\/span>o<\/span> perm<\/span>ite<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> cre<\/span>ar<\/span> product<\/span>os<\/span> \u00fa<\/span>nic<\/span>os<\/span> y<\/span> exclus<\/span>iv<\/span>os<\/span> para<\/span> sus<\/span> client<\/span>es<\/span>.<\/span><\/p>\n

Las<\/span> mar<\/span>cas<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> est<\/span>\u00e1n<\/span> us<\/span>ando<\/span> la<\/span> IA<\/span> para<\/span> me<\/span>j<\/span>or<\/span>ar<\/span> su<\/span> marketing<\/strong>.<\/span> Los<\/span> al<\/span>gor<\/span>it<\/span>mos<\/span> p<\/span>ued<\/span>en<\/span> predec<\/span>ir<\/span> el<\/span> comp<\/span>ort<\/span>am<\/span>ient<\/span>o<\/span> del<\/span> client<\/span>e<\/span> y<\/span> ay<\/span>ud<\/span>ar<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> a<\/span> segment<\/span>ar<\/span> su<\/span> aud<\/span>ien<\/span>cia<\/span>,<\/span> a<\/span> optim<\/span>iz<\/span>ar<\/span> sus<\/span> an<\/span>unci<\/span>os<\/span> y<\/span> a<\/span> a<\/span>ument<\/span>ar<\/span> el<\/span> RO<\/span>I<\/span>.<\/span> La<\/span> IA<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> ay<\/span>uda<\/span> a<\/span> las<\/span> em<\/span>pres<\/span>as<\/span> a<\/span> ent<\/span>ender<\/span> me<\/span>j<\/span>or<\/span> a<\/span> sus<\/span> client<\/span>es<\/span>,<\/span> lo<\/span> que<\/span> les<\/span> perm<\/span>ite<\/span> of<\/span>re<\/span>cer<\/span> un<\/span>a<\/span> me<\/span>j<\/span>or<\/span> experien<\/span>cia<\/span> de<\/span> comp<\/span>ra<\/span>.<\/span><\/p>\n

La<\/span> IA<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> est<\/span>\u00e1<\/span> ay<\/span>ud<\/span>ando<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> a<\/span> dise\u00f1ar y fabricar sus productos<\/strong>.<\/span> Los<\/span> al<\/span>gor<\/span>it<\/span>mos<\/span> p<\/span>ued<\/span>en<\/span> ay<\/span>ud<\/span>ar<\/span> a<\/span> las<\/span> em<\/span>pres<\/span>as<\/span> a<\/span> optim<\/span>iz<\/span>ar<\/span> los<\/span> pro<\/span>ces<\/span>os<\/span> de<\/span> dise<\/span>\u00f1o<\/span> y<\/span> fabric<\/span>aci<\/span>\u00f3n<\/span> para<\/span> cre<\/span>ar<\/span> product<\/span>os<\/span> de<\/span> me<\/span>j<\/span>or<\/span> cal<\/span>idad<\/span> m<\/span>\u00e1s<\/span> r<\/span>\u00e1<\/span>pid<\/span>ament<\/span>e<\/span> y<\/span> a<\/span> un<\/span> cost<\/span>o<\/span> men<\/span>or<\/span>.<\/span> Est<\/span>o<\/span> perm<\/span>ite<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> of<\/span>re<\/span>cer<\/span> product<\/span>os<\/span> \u00fa<\/span>nic<\/span>os<\/span> y<\/span> de<\/span> alt<\/span>a<\/span> cal<\/span>idad<\/span> a<\/span> un<\/span> prec<\/span>io<\/span> a<\/span>sequ<\/span>ible<\/span>.<\/span><\/p>\n

La IA est\u00e1 revolucionando el mundo del lujo<\/strong>.<\/span> Las<\/span> mar<\/span>cas<\/span> est<\/span>\u00e1n<\/span> us<\/span>ando<\/span> la<\/span> IA<\/span> para<\/span> me<\/span>j<\/span>or<\/span>ar<\/span> sus<\/span> product<\/span>os<\/span> y<\/span> servic<\/span>ios<\/span>,<\/span> of<\/span>re<\/span>cer<\/span> un<\/span>a<\/span> me<\/span>j<\/span>or<\/span> experien<\/span>cia<\/span> al<\/span> client<\/span>e<\/span> y<\/span> a<\/span>ument<\/span>ar<\/span> sus<\/span> vent<\/span>as<\/span>.<\/span> Est<\/span>o<\/span> est<\/span>\u00e1<\/span> ay<\/span>ud<\/span>ando<\/span> a<\/span> las<\/span> mar<\/span>cas<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> a<\/span> mant<\/span>ener<\/span>se<\/span> compet<\/span>it<\/span>ivas<\/span> y<\/span> a<\/span> of<\/span>re<\/span>cer<\/span> los<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> que<\/span> sus<\/span> client<\/span>es<\/span> es<\/span>per<\/span>an<\/span>.<\/span><\/p>\n

Ecolujo<\/h3>\n

Por otra parte, <\/span>lujo y\u00a0sostenibilidad no son necesariamente conceptos incompatibles<\/strong>.<\/span> Si<\/span> b<\/span>ien<\/span> el<\/span> l<\/span>u<\/span>jo<\/span> se<\/span> as<\/span>oc<\/span>ia<\/span> con<\/span> el<\/span> consumo excesivo y la mala gesti\u00f3n de los recursos<\/strong>,<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> p<\/span>ued<\/span>e<\/span> impl<\/span>ic<\/span>ar<\/span> un<\/span>a<\/span> sens<\/span>aci<\/span>\u00f3n<\/span> de<\/span> calidad y satisfacci\u00f3n sin necesidad de comprometer el medio ambiente<\/strong>.<\/span><\/p>\n

La<\/span> sostenibilidad y el lujo pueden y deben ir de la mano<\/strong>,<\/span> y<\/span> ah<\/span>ora<\/span> m<\/span>\u00e1s<\/span> que<\/span> nun<\/span>ca<\/span>,<\/span> la industria de lujo est\u00e1 abrazando la sostenibilidad<\/strong>.<\/span><\/p>\n

La<\/span> indust<\/span>ria<\/span> del<\/span> l<\/span>u<\/span>jo<\/span> se<\/span> ha<\/span> v<\/span>uel<\/span>to<\/span> c<\/span>ada<\/span> ve<\/span>z<\/span> m<\/span>\u00e1s<\/span> cons<\/span>cient<\/span>e<\/span> de<\/span> la<\/span> s<\/span>ost<\/span>en<\/span>ib<\/span>il<\/span>idad<\/span> a<\/span> lo<\/span> larg<\/span>o<\/span> de<\/span> los<\/span> a<\/span>\u00f1<\/span>os<\/span>.<\/span> Al<\/span>gun<\/span>as<\/span> mar<\/span>cas<\/span> h<\/span>an<\/span> com<\/span>enz<\/span>ado<\/span> a<\/span> us<\/span>ar<\/span> material<\/span>es<\/span> rec<\/span>ic<\/span>lad<\/span>os<\/span> o<\/span> s<\/span>ost<\/span>en<\/span>ibles<\/span> en<\/span> sus<\/span> product<\/span>os<\/span>,<\/span> des<\/span>de<\/span> pre<\/span>nd<\/span>as<\/span> de<\/span> vest<\/span>ir<\/span> hast<\/span>a<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> com<\/span>o<\/span> rel<\/span>oj<\/span>es<\/span> y<\/span> joy<\/span>as<\/span>. <\/span>Est<\/span>o<\/span> of<\/span>re<\/span>ce<\/span> la<\/span> mism<\/span>a<\/span> cal<\/span>idad<\/span> y<\/span> satisf<\/span>acci<\/span>\u00f3n<\/span> de<\/span> los<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> trad<\/span>ic<\/span>ional<\/span>es<\/span>,<\/span> per<\/span>o<\/span> con<\/span> men<\/span>os<\/span> impact<\/span>o<\/span> en<\/span> el<\/span> med<\/span>io<\/span> ambient<\/span>e<\/span>.<\/span><\/p>\n

O<\/span>tr<\/span>as<\/span> mar<\/span>cas<\/span> est<\/span>\u00e1n<\/span> comprom<\/span>et<\/span>i<\/span>\u00e9<\/span>nd<\/span>ose<\/span> a<\/span> c<\/span>amb<\/span>iar<\/span> sus<\/span> pro<\/span>ces<\/span>os<\/span> de<\/span> produ<\/span>cci<\/span>\u00f3n<\/span> para<\/span> redu<\/span>c<\/span>ir<\/span> el<\/span> consum<\/span>o<\/span> de<\/span> energ<\/span>\u00eda<\/span> y<\/span> los<\/span> resid<\/span>u<\/span>os<\/span>.<\/span> Est<\/span>o<\/span> incl<\/span>uy<\/span>e<\/span> el<\/span> us<\/span>o<\/span> de<\/span> energ<\/span>\u00eda<\/span> solar<\/span>,<\/span> la<\/span> redu<\/span>cci<\/span>\u00f3n<\/span> de<\/span> material<\/span>es<\/span> y<\/span> la<\/span> re<\/span>util<\/span>iz<\/span>aci<\/span>\u00f3n<\/span> de<\/span> los<\/span> mism<\/span>os<\/span>.<\/span> Est<\/span>os<\/span> c<\/span>amb<\/span>ios<\/span> ay<\/span>ud<\/span>an<\/span> a<\/span> redu<\/span>c<\/span>ir<\/span> el<\/span> impact<\/span>o<\/span> ambient<\/span>al<\/span> de<\/span> los<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> sin<\/span> comprom<\/span>eter<\/span> la<\/span> cal<\/span>idad<\/span>.<\/span><\/p>\n

No<\/span> solo<\/span> las<\/span> mar<\/span>cas<\/span> est<\/span>\u00e1n<\/span> h<\/span>aci<\/span>endo<\/span> es<\/span>f<\/span>uer<\/span>zos<\/span> para<\/span> ser<\/span> m<\/span>\u00e1s<\/span> s<\/span>ost<\/span>en<\/span>ibles<\/span>.<\/span> Los<\/span> consum<\/span>id<\/span>ores<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> est<\/span>\u00e1n<\/span> tom<\/span>ando<\/span> med<\/span>idas<\/span> para<\/span> a<\/span>se<\/span>gur<\/span>arse<\/span> de<\/span> que<\/span> sus<\/span> comp<\/span>ras<\/span> se<\/span>an<\/span> m<\/span>\u00e1s<\/span> respons<\/span>ables<\/span>.<\/span> Est<\/span>o<\/span> incl<\/span>uy<\/span>e<\/span> el<\/span> us<\/span>o<\/span> de<\/span> la<\/span> comp<\/span>ra<\/span> de<\/span> se<\/span>g<\/span>unda<\/span> man<\/span>o<\/span> para<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span>,<\/span> as<\/span>\u00ed<\/span> com<\/span>o<\/span> el<\/span> al<\/span>qu<\/span>iler<\/span> de<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> en<\/span> l<\/span>ugar<\/span> de<\/span> compr<\/span>arl<\/span>os<\/span>.<\/span><\/p>\n

Est<\/span>as<\/span> pr<\/span>\u00e1<\/span>ctic<\/span>as<\/span> ay<\/span>ud<\/span>an<\/span> a<\/span> redu<\/span>c<\/span>ir<\/span> el<\/span> consum<\/span>o<\/span> de<\/span> rec<\/span>urs<\/span>os<\/span> y<\/span> la<\/span> hue<\/span>lla<\/span> de<\/span> carbon<\/span>o<\/span>,<\/span> lo<\/span> que<\/span> cont<\/span>rib<\/span>uy<\/span>e<\/span> a<\/span> un<\/span> fut<\/span>uro<\/span> m<\/span>\u00e1s<\/span> s<\/span>ost<\/span>en<\/span>ible<\/span>.<\/span> Es<\/span> c<\/span>i<\/span>erto<\/span> que<\/span> el<\/span> l<\/span>u<\/span>jo<\/span> y<\/span> la<\/span> s<\/span>ost<\/span>en<\/span>ib<\/span>il<\/span>idad<\/span> to<\/span>d<\/span>av<\/span>\u00eda<\/span> t<\/span>ien<\/span>en<\/span> un<\/span> larg<\/span>o<\/span> cam<\/span>ino<\/span> por<\/span> rec<\/span>or<\/span>rer<\/span>.<\/span> Sin<\/span> embargo<\/span>,<\/span> es<\/span> al<\/span>ent<\/span>ador<\/span> ver<\/span> que<\/span> t<\/span>anto<\/span> las<\/span> mar<\/span>cas<\/span> com<\/span>o<\/span> los<\/span> consum<\/span>id<\/span>ores<\/span> est<\/span>\u00e1n<\/span> pre<\/span>stand<\/span>o<\/span> m<\/span>\u00e1s<\/span> at<\/span>en<\/span>ci<\/span>\u00f3n<\/span> a<\/span> la<\/span> s<\/span>ost<\/span>en<\/span>ib<\/span>il<\/span>idad<\/span> y<\/span> tr<\/span>ab<\/span>aj<\/span>ando<\/span> para<\/span> cre<\/span>ar<\/span> un<\/span> fut<\/span>uro<\/span> m<\/span>\u00e1s<\/span> resp<\/span>et<\/span>u<\/span>oso<\/span> con<\/span> el<\/span> med<\/span>io<\/span> ambient<\/span>e<\/span>.<\/span><\/p>\n

Con<\/span> el<\/span> t<\/span>iem<\/span>po<\/span>,<\/span> la<\/span> indust<\/span>ria<\/span> del<\/span> l<\/span>u<\/span>jo<\/span> se<\/span>gu<\/span>ir<\/span>\u00e1<\/span> av<\/span>anz<\/span>ando<\/span> en<\/span> su<\/span> comprom<\/span>iso<\/span> con<\/span> la<\/span> s<\/span>ost<\/span>en<\/span>ib<\/span>il<\/span>idad<\/span> y<\/span> se<\/span>gu<\/span>ir<\/span>\u00e1<\/span> of<\/span>reci<\/span>endo<\/span> product<\/span>os<\/span> de<\/span> l<\/span>u<\/span>jo<\/span> de<\/span> cal<\/span>idad<\/span> y<\/span> con<\/span> b<\/span>ajo<\/span> impact<\/span>o<\/span> ambient<\/span>al<\/span>.<\/span><\/p>\n

El<\/span> l<\/span>u<\/span>jo<\/span> s<\/span>iem<\/span>pre<\/span> ha<\/span> sid<\/span>o<\/span> sin<\/span>\u00f3n<\/span>imo<\/span> de<\/span> glam<\/span>our<\/span> y<\/span> ex<\/span>ces<\/span>o<\/span>,<\/span> per<\/span>o<\/span> con<\/span> la<\/span> l<\/span>leg<\/span>ada<\/span> de<\/span> la<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span>,<\/span> est<\/span>a<\/span> defin<\/span>ici<\/span>\u00f3n<\/span> est<\/span>\u00e1<\/span> c<\/span>amb<\/span>i<\/span>ando<\/span>.<\/span><\/p>\n

La<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span>,<\/span> que<\/span> incl<\/span>uy<\/span>e<\/span> a<\/span> los<\/span> n<\/span>acid<\/span>os<\/span> des<\/span>de<\/span> 1995<\/span> hast<\/span>a<\/span> el<\/span> present<\/span>e<\/span>,<\/span> est<\/span>\u00e1<\/span> redef<\/span>ini<\/span>endo<\/span> el<\/span> concept<\/span>o<\/span> de<\/span> l<\/span>u<\/span>jo<\/span>.<\/span> Est<\/span>a<\/span> gener<\/span>aci<\/span>\u00f3n<\/span> est<\/span>\u00e1<\/span> c<\/span>amb<\/span>i<\/span>ando<\/span> la<\/span> form<\/span>a<\/span> en<\/span> que<\/span> se<\/span> ent<\/span>i<\/span>ende<\/span> el<\/span> l<\/span>u<\/span>jo<\/span> y<\/span> la<\/span> man<\/span>era<\/span> en<\/span> que<\/span> se<\/span> ad<\/span>qu<\/span>iere<\/span>.<\/span><\/p>\n

M<\/span>ient<\/span>ras<\/span> las<\/span> gener<\/span>acion<\/span>es<\/span> an<\/span>ter<\/span>i<\/span>ores<\/span> se<\/span> en<\/span>f<\/span>oc<\/span>aban<\/span> en<\/span> los<\/span> b<\/span>ien<\/span>es<\/span> material<\/span>es<\/span> com<\/span>o<\/span> manifestation<\/span> de<\/span> l<\/span>u<\/span>jo<\/span>,<\/span> la<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span> bus<\/span>ca<\/span> experien<\/span>ci<\/span>as<\/span> \u00fa<\/span>nic<\/span>as<\/span>.<\/span> Est<\/span>a<\/span> gener<\/span>aci<\/span>\u00f3n<\/span> no<\/span> est<\/span>\u00e1<\/span> int<\/span>e<\/span>res<\/span>ada<\/span> en<\/span> ad<\/span>qu<\/span>ir<\/span>ir<\/span> b<\/span>ien<\/span>es<\/span> material<\/span>es<\/span>,<\/span> s<\/span>ino<\/span> que<\/span> est<\/span>\u00e1<\/span> int<\/span>e<\/span>res<\/span>ada<\/span> en<\/span> ad<\/span>qu<\/span>ir<\/span>ir<\/span> experien<\/span>ci<\/span>as<\/span> que<\/span> se<\/span>an<\/span> memor<\/span>ables<\/span>.<\/span><\/p>\n

Est<\/span>a<\/span> gener<\/span>aci<\/span>\u00f3n<\/span> bus<\/span>ca<\/span> experien<\/span>ci<\/span>as<\/span> que<\/span> les<\/span> permit<\/span>an<\/span> con<\/span>ectar<\/span> con<\/span> o<\/span>tr<\/span>as<\/span> person<\/span>as<\/span>,<\/span> ya<\/span> sea<\/span> a<\/span> tra<\/span>v<\/span>\u00e9s<\/span> de<\/span> event<\/span>os<\/span> social<\/span>es<\/span>,<\/span> via<\/span>j<\/span>es<\/span>,<\/span> act<\/span>ivid<\/span>ades<\/span> de<\/span> a<\/span>vent<\/span>ura<\/span> o<\/span> c<\/span>ual<\/span>qu<\/span>ier<\/span> o<\/span>tra<\/span> form<\/span>a<\/span> de<\/span> con<\/span>ect<\/span>arse<\/span> con<\/span> el<\/span> mund<\/span>o<\/span>.<\/span> Los<\/span> mi<\/span>emb<\/span>ros<\/span> de<\/span> la<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> est<\/span>\u00e1n<\/span> adopt<\/span>ando<\/span> un<\/span> en<\/span>fo<\/span>que<\/span> m<\/span>\u00e1s<\/span> cons<\/span>cient<\/span>e<\/span> de<\/span> la<\/span> mod<\/span>a<\/span>.<\/span> Est<\/span>\u00e1n<\/span> opt<\/span>ando<\/span> por<\/span> compr<\/span>ar<\/span> pre<\/span>nd<\/span>as<\/span> de<\/span> cal<\/span>idad<\/span> en<\/span> l<\/span>ugar<\/span> de<\/span> compr<\/span>ar<\/span> la<\/span> \u00fa<\/span>lt<\/span>ima<\/span> tend<\/span>encia<\/span>.<\/span> Est<\/span>\u00e1n<\/span> bus<\/span>c<\/span>ando<\/span> mar<\/span>cas<\/span> que<\/span> cre<\/span>en<\/span> en<\/span> el<\/span> mism<\/span>o<\/span> val<\/span>ores<\/span> que<\/span> ell<\/span>os<\/span>,<\/span> com<\/span>o<\/span> la<\/span> s<\/span>ost<\/span>en<\/span>ib<\/span>il<\/span>idad<\/span> y<\/span> la<\/span> \u00e9t<\/span>ica<\/span>.<\/span> Est<\/span>\u00e1n<\/span> bus<\/span>c<\/span>ando<\/span> mar<\/span>cas<\/span> que<\/span> of<\/span>rez<\/span>can<\/span> product<\/span>os<\/span> de<\/span> cal<\/span>idad<\/span> a<\/span> pre<\/span>ci<\/span>os<\/span> acc<\/span>es<\/span>ibles<\/span>.<\/span><\/p>\n

Est<\/span>a<\/span> gener<\/span>aci<\/span>\u00f3n<\/span> est<\/span>\u00e1<\/span> m<\/span>\u00e1s<\/span> int<\/span>e<\/span>res<\/span>ada<\/span> en<\/span> la<\/span> cal<\/span>idad<\/span> y<\/span> la<\/span> dur<\/span>abil<\/span>idad<\/span> de<\/span> los<\/span> product<\/span>os<\/span> que<\/span> en<\/span> el<\/span> prec<\/span>io<\/span>.<\/span> Ad<\/span>em<\/span>\u00e1s<\/span>,<\/span> la<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span> t<\/span>amb<\/span>i<\/span>\u00e9n<\/span> est<\/span>\u00e1<\/span> opt<\/span>ando<\/span> por<\/span> compr<\/span>ar<\/span> product<\/span>os<\/span> con<\/span> un<\/span>a<\/span> histor<\/span>ia<\/span> det<\/span>r<\/span>\u00e1s<\/span>.<\/span> Est<\/span>\u00e1n<\/span> bus<\/span>c<\/span>ando<\/span> compr<\/span>ar<\/span> product<\/span>os<\/span> de<\/span> dise<\/span>\u00f1<\/span>ad<\/span>ores<\/span> independ<\/span>ient<\/span>es<\/span> o<\/span> product<\/span>os<\/span> vintage<\/span>,<\/span> en<\/span> l<\/span>ugar<\/span> de<\/span> compr<\/span>ar<\/span> product<\/span>os<\/span> de<\/span> mod<\/span>a<\/span> de<\/span> mar<\/span>cas<\/span> mas<\/span>ivas<\/span>.<\/span> Est<\/span>\u00e1n<\/span> bus<\/span>c<\/span>ando<\/span> product<\/span>os<\/span> que<\/span> ten<\/span>gan<\/span> un<\/span>a<\/span> histor<\/span>ia<\/span> \u00fa<\/span>n<\/span>ica<\/span> y<\/span> que<\/span> se<\/span>an<\/span> signific<\/span>at<\/span>iv<\/span>os<\/span> para<\/span> ell<\/span>os<\/span>.<\/span><\/p>\n

En<\/span> con<\/span>clus<\/span>i<\/span>\u00f3n<\/span>,<\/span> la<\/span> Gener<\/span>aci<\/span>\u00f3n<\/span> Z<\/span> est<\/span>\u00e1<\/span> redefiniendo el concepto de lujo<\/strong>.<\/span> Est<\/span>\u00e1n<\/span> opt<\/span>ando<\/span> por<\/span> ad<\/span>qu<\/span>ir<\/span>ir<\/span> experien<\/span>ci<\/span>as<\/span> memor<\/span>ables<\/span> en<\/span> l<\/span>ugar<\/span> de<\/span> b<\/span>ien<\/span>es<\/span> material<\/span>es<\/span>,<\/span> est<\/span>\u00e1n<\/span> opt<\/span>ando<\/span> por<\/span> compr<\/span>ar<\/span> pre<\/span>nd<\/span>as<\/span> de<\/span> cal<\/span>idad<\/span> a<\/span> pre<\/span>ci<\/span>os<\/span> r<\/span>azon<\/span>ables<\/span>,<\/span> est<\/span>\u00e1n<\/span> opt<\/span>ando<\/span> por<\/span> mar<\/span>cas<\/span> con<\/span> val<\/span>ores<\/span> sim<\/span>il<\/span>ares<\/span> a<\/span> los<\/span> su<\/span>y<\/span>os<\/span>,<\/span> y<\/span> est<\/span>\u00e1n<\/span> bus<\/span>c<\/span>ando<\/span> product<\/span>os<\/span> con<\/span> un<\/span>a<\/span> histor<\/span>ia<\/span> det<\/span>r<\/span>\u00e1s<\/span>.<\/span> Est<\/span>o<\/span> dem<\/span>u<\/span>est<\/span>ra<\/span> la<\/span> gran<\/span> influ<\/span>encia<\/span> que<\/span> est<\/span>a<\/span> gener<\/span>aci<\/span>\u00f3n<\/span> est<\/span>\u00e1<\/span> ten<\/span>i<\/span>endo<\/span> en<\/span> el<\/span> mund<\/span>o<\/span> del<\/span> l<\/span>u<\/span>jo<\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Desde el inicio de la crisis sanitaria provocada por el Covid-19, la forma en que consumimos ha cambiado dr\u00e1sticamente. Hemos pasado de comprar en tiendas f\u00edsicas a hacerlo online, de reunirnos con amigos y familiares a verlos a trav\u00e9s de videollamadas, y de ir al cine o al teatro a disfrutar de contenidos en streaming.…<\/p>\n","protected":false},"author":19,"featured_media":30545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lujo 3.0\r\n\r\nDesde el inicio de la crisis sanitaria provocada por el Covid-19, la forma en que consumimos ha cambiado dr\u00e1sticamente. Hemos pasado de comprar en tiendas f\u00edsicas a hacerlo online, de reunirnos con amigos y familiares a verlos a trav\u00e9s de videollamadas, y de ir al cine o al teatro a disfrutar de contenidos en streaming.\r\n\r\nEstos cambios en nuestros h\u00e1bitos han afectado tambi\u00e9n a la forma en que consumimos lujo en concreto. Tres aspectos concretos definen el Lujo 3.0: la digitalizaci\u00f3n, la tecnolog\u00eda e innovaci\u00f3n, y la sostenibilidad.\r\n\r\n#lujo #lujo30 #LUXONOMY #lujodigital #luxurymetaverse #ecolujo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376,688,541],"tags":[1911,1501,801,1262,634],"thb-sponsors":[],"class_list":["post-30355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","category-sostenibilidad","category-tech","tag-futuro","tag-lujo","tag-lujo-digital","tag-metaverso","tag-sostenibilidad"],"yoast_head":"\nLujo 3.0 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lujo-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lujo 3.0 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Desde el inicio de la crisis sanitaria provocada por el Covid-19, la forma en que consumimos ha cambiado dr\u00e1sticamente. Hemos pasado de comprar en tiendas f\u00edsicas a hacerlo online, de reunirnos con amigos y familiares a verlos a trav\u00e9s de videollamadas, y de ir al cine o al teatro a disfrutar de contenidos en streaming.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/lujo-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T13:36:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-14T13:39:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/12\/lujo3.jpeg?fit=1024%2C683&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo 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