{"id":30269,"date":"2022-11-26T16:07:32","date_gmt":"2022-11-26T15:07:32","guid":{"rendered":"https:\/?p=30269"},"modified":"2022-11-26T16:07:32","modified_gmt":"2022-11-26T15:07:32","slug":"lexus-y-adidas-personalizan-el-nuevo-rx-para-celebrar-black-panther-wakanda-forever-de-marvel-studios","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lexus-y-adidas-personalizan-el-nuevo-rx-para-celebrar-black-panther-wakanda-forever-de-marvel-studios\/","title":{"rendered":"Lexus y Adidas personalizan el Nuevo RX para Celebrar \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios"},"content":{"rendered":"

Lexus presenta una transformaci\u00f3n de su nuevo RX 500h F SPORT inspirado en la pel\u00edcula \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios. Esta versi\u00f3n exclusiva del gran SUV de lujo ha sido creada en colaboraci\u00f3n entre el centro de dise\u00f1o norteamericano Calty de Lexus, adidas\u00ae, el S.E.E.D. de adidas\u00ae y los especialistas en impresi\u00f3n 3D Carbon, coincidiendo con el lanzamiento de la nueva pel\u00edcula.<\/p>\n

El proyecto sigue el esp\u00edritu de los \u201c\u00bfQu\u00e9 pasar\u00eda s\u00ed\u2026?\u201d de Marvel y contribuye a celebrar el reciente lanzamiento de la colecci\u00f3n \u201cWakanda Forever\u201d de adidas\u00ae, llevando sus dise\u00f1os de Black Panther al mundo de la automoci\u00f3n. Desarrollada para los mejores atletas del mundo, la ropa deportiva t\u00e9cnica de adidas\u00ae encarna la pregunta \u201c\u00bfQu\u00e9 pasar\u00eda si\u2026 Wakanda tuviera una selecci\u00f3n nacional de atletismo?\u201d.<\/p>\n

El RX presenta un completo dise\u00f1o envolvente basado en la identidad a medida concebida por adidas\u00ae para la naci\u00f3n africana ficticia. Presenta un estampado tribal p\u00farpura en el emblem\u00e1tico lila de Wakanda que caracteriza toda la colecci\u00f3n de ropa deportiva adidas\u00ae. El cap\u00f3 cuenta con un patr\u00f3n de diamantes incrustados inspirado en el collar de garra con superpoderes de Black Panther. Se emplean caracteres del alfabeto de Wakanda para los emblemas de F SPORT y Lexus, incluida la palabra \u201cVibe-Branium\u201d, que denota la exclusividad del nombre del modelo: el Lexus RX 500h Vibe-Branium AWD DIRECT4.<\/p>

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Michael Moore, Lexus International General Manager, coment\u00f3: \u201cEl nuevo RX 500h forma parte de nuestra amplia gama Lexus Electrified, con tecnolog\u00eda innovadora evolucionada que potencia la experiencia del conductor. El RX hace gala de una robustez que lo convierte en el candidato perfecto para sumarse al equipo de \u2018Wakanda Forever\u2019.\u201d<\/p>\n

Se plante\u00f3 a los alumnos del S.E.E.D. \u2013Escuela de Educaci\u00f3n Experiencial en Dise\u00f1o\u2013 el reto de concebir un nuevo interior para el veh\u00edculo, tomando tambi\u00e9n la secuela cinematogr\u00e1fica como fuente de inspiraci\u00f3n. Durante el proceso creativo contaron con la orientaci\u00f3n de Calty Design Research, el centro de dise\u00f1o norteamericano de Lexus, con talleres sobre los principios de dise\u00f1o, procesos creativos, colores y materiales de Lexus, as\u00ed como el poder de la colaboraci\u00f3n.<\/p>

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El modelo personalizado contar\u00e1 con dise\u00f1os, texturas y materiales futuristas, con estampaci\u00f3n dorada tribal de Wakanda personalizada por adidas\u00ae en la tapicer\u00eda de los asientos, las inserciones en los paneles de las puertas y las secciones p\u00farpura del volante. Las letras F SPORT de la placa de la puerta est\u00e1n traducidas al alfabeto de Wakanda, y en el volante est\u00e1 grabado \u201cWakanda Forever\u201d. Las zonas t\u00e1ctiles clave, como partes del volante y los reposacabezas delanteros y traseros, est\u00e1n recubiertas del mismo material con recuperaci\u00f3n de energ\u00eda empleado en la suela de las zapatillas de atletismo adidas\u00ae 4D-FWD, impreso en 3D por Carbon. Los reposacabezas delanteros incorporan el emblema de Lexus, y el reposacabezas trasero central lleva grabado el ic\u00f3nico logotipo de adidas\u00ae. Un acabado en madera cortada con l\u00e1ser alrededor de la palanca de cambio y una serie de detalles dorados contribuyen a crear un ambiente que recuerda poderosamente a Wakanda.<\/p>\n

Este proyecto colaborativo ha sido grabado en un cortometraje documental con la talentosa narradora visual Cami Thomas. Programado para su lanzamiento en plataformas digitales, esta caracter\u00edstica se erige como otro ejemplo de la misi\u00f3n de Lexus de inspirar y nutrir el talento creativo emergente.<\/p>\n

Alex Shen, dise\u00f1ador jefe en Calty Design Research, declar\u00f3: \u201cLexus, adidas\u00ae y Black Panther pueden parecer marcas de mundos muy diferentes, pero el hilo que lo conecta todo es la b\u00fasqueda del liderazgo en una forma \u00fanica de contar historias y la innovaci\u00f3n tecnol\u00f3gica\u201d.<\/p>\n

Cheresse Thornhill-Goldson, directora de educaci\u00f3n en dise\u00f1o y crecimiento del S.E.E.D. de adidas\u00ae, a\u00f1adi\u00f3: \u201cUn aspecto cr\u00edtico de nuestro plan de estudios es la creaci\u00f3n de productos \u2018de c\u00f3digo abierto\u2019, en el que colaboramos con expertos de distintos sectores para educar y co-crear con nuestros dise\u00f1adores del S.E.E.D. y hacer realidad productos \u00fanicos. Por eso, la colaboraci\u00f3n con Lexus, \u2018Black Panther: Wakanda Forever\u2019, Carbon, Calty y Annex para dise\u00f1ar el Lexus RX 500h Vibe-Branium Direct4 ha sido una experiencia totalmente transformadora para nuestros alumnos. El resultado final es un poderoso ejemplo de lo que puede suceder cuando potenciamos el \u2018ingenio colectivo\u2019 en diversas disciplinas\u201d.<\/p>\n

Carbon, socio de adidas\u00ae desde 2017, ha revolucionado el calzado de atletismo proporcionando la plataforma tecnol\u00f3gica para la producci\u00f3n de las suelas 4D de adidas\u00ae. La tecnolog\u00eda DLS\u2122 \u2015Digital Light Synthesis\u2122\u2015 de Carbon es pionera en especialistas en impresi\u00f3n 3D, alineando la innovaci\u00f3n y la sostenibilidad en colaboraci\u00f3n con adidas\u00ae, para crear una gama de calzado deportivo que cumpla unas necesidades concretas de rendimiento. Por otra parte, con su impacto en la gran pantalla, creando vestuario, animaciones digitales y ambientaciones extraterrestres, Carbon es el socio perfecto para ayudar a hacer realidad la visi\u00f3n de los alumnos del S.E.E.D.<\/p>\n

El proyecto tambi\u00e9n se celebra con una camiseta de edici\u00f3n limitada dise\u00f1ada por estudiantes de adidas\u00ae S.E.E.D. Esto presenta un proverbio africano en escritura wakanda, \u201cEducar a una mujer, educar a una naci\u00f3n\u201d, traducido en el estilo tradicional japon\u00e9s Tategaki. En la parte posterior de la camiseta, la tabla peri\u00f3dica se transcribe en Wakandan, celebrando c\u00f3mo los recursos de vibranium del pa\u00eds lo ayudaron a construir su sociedad centrada en el futuro.<\/p>\n

M\u00e1s informaci\u00f3n: https:\/\/www.lexusauto.es\/estilolexus\/marca\/lexus-y-adidas-personalizan-el-nuevo-rx-para-celebrar-black-panther-wakanda-forever-de-marvel-studios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lexus presenta una transformaci\u00f3n de su nuevo RX 500h F SPORT inspirado en la pel\u00edcula \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios. Esta versi\u00f3n exclusiva del gran SUV de lujo ha sido creada en colaboraci\u00f3n entre el centro de dise\u00f1o norteamericano Calty de Lexus, adidas\u00ae, el S.E.E.D. de adidas\u00ae y los especialistas en impresi\u00f3n 3D…<\/p>\n","protected":false},"author":1,"featured_media":30270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lexus y Adidas personalizan el Nuevo RX para Celebrar \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[296],"tags":[753,295,222],"thb-sponsors":[1206],"class_list":["post-30269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor","tag-adidas","tag-lexus","tag-motor"],"yoast_head":"\nLexus y Adidas personalizan el Nuevo RX para Celebrar \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lexus-y-adidas-personalizan-el-nuevo-rx-para-celebrar-black-panther-wakanda-forever-de-marvel-studios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus y Adidas personalizan el Nuevo RX para Celebrar \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Lexus presenta una transformaci\u00f3n de su nuevo RX 500h F SPORT inspirado en la pel\u00edcula \u201cBlack Panther: Wakanda Forever\u201d, de Marvel Studios. 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