{"id":30264,"date":"2022-11-18T15:36:02","date_gmt":"2022-11-18T14:36:02","guid":{"rendered":"https:\/?p=30264"},"modified":"2022-11-26T15:47:31","modified_gmt":"2022-11-26T14:47:31","slug":"givenchy-lanza-la-coleccion-phygital-de-nfts","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/givenchy-lanza-la-coleccion-phygital-de-nfts\/","title":{"rendered":"Givenchy lanza una colecci\u00f3n phygital de NFTs"},"content":{"rendered":"<p>Givenchy est\u00e1 lanzando una colecci\u00f3n c\u00e1psula que vincula productos f\u00edsicos con gemelos digitales a trav\u00e9s de NFT.<\/p>\n<p>Lanzado el 18 de noviembre, los seis dise\u00f1os de NFT de la marca propiedad de LVMH se basan en la colaboraci\u00f3n c\u00e1psula entre el director creativo de Givenchy, Matthew M Williams, y la marca de ropa urbana Bstroy, cofundada por Brick Owens y Dieter &#8220;Du&#8221; Grams, que se lanz\u00f3 el 4 Noviembre. Para interpretar digitalmente los dise\u00f1os de Givenchy x Bstroy, Williams aprovech\u00f3 la c\u00e1psula Felt Zine del colectivo de artistas Web3. Este es el segundo proyecto NFT de Givenchy.<\/p>\n<p>\u201cBrick y Du son amigos desde hace mucho tiempo que comparten mi visi\u00f3n de la moda como un espacio inclusivo para experimentar y expresar un estilo personal\u201d, dijo Williams en un comunicado. \u201cJuntos, los tres nos enfocamos en crear ropa de calle con tratamientos inesperados que resuenan m\u00e1s all\u00e1 de la moda y entran en el \u00e1mbito del arte contempor\u00e1neo en la calle y en Web3\u201d. Owens y Grams de Bstroy tambi\u00e9n enfatizan la importancia de crear \u201cuna experiencia que vaya m\u00e1s all\u00e1 de la colecci\u00f3n en s\u00ed\u201d, dijeron en un comunicado.<\/p><div id=\"luxon-3378716891\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Los NFT, 360 en total, son gemelos digitales de seis de los estilos creados para la colecci\u00f3n c\u00e1psula, que van desde los 520 euros hasta los 4790 euros. Las personas en los EE. UU. y Europa que compren una pieza f\u00edsica recibir\u00e1n un correo electr\u00f3nico para canjear su NFT al comprar el art\u00edculo f\u00edsico. Los NFT otorgar\u00e1n a los titulares acceso a un programa de membres\u00eda que se lanzar\u00e1 en 2023 (no se proporcionaron m\u00e1s detalles). Tambi\u00e9n existe la posibilidad de que se agreguen m\u00e1s utilidades a los tokens en el futuro, seg\u00fan la compa\u00f1\u00eda. Si bien no nombraron detalles, las utilidades NFT anteriores han incluido acceso a ca\u00eddas e invitaciones a eventos digitales y f\u00edsicos.<\/p>\n<p>Cuenta con el respaldo del Aura Blockchain Consortium, respaldado por LVMH, que el conglomerado de lujo franc\u00e9s lanz\u00f3 en 2021. El Aura Blockchain Consortium, cuyos miembros tambi\u00e9n incluyen Prada Group y Cartier, propiedad de Richemont, entre otros, est\u00e1 creando los contratos inteligentes y apoyando el acu\u00f1aci\u00f3n y redenci\u00f3n de los NFT.<\/p>\n<p>Al incorporar a Felt Zine, nativo de Web3, que colabor\u00f3 \u200b\u200bcon Diesel en 2019, Williams aprovecha tanto el conocimiento experto como una audiencia existente en el espacio, un movimiento que probablemente le dar\u00e1 a la marca m\u00e1s influencia en la comunidad Web3. Aprovechar una comunidad Web3 bien informada existente es inteligente y seguro para las marcas que ingresan al espacio, dijo el mes pasado el CCO y cofundador de Exclusible, Olivier Moingeon , a Vogue Business (Exclusible es una plataforma NFT de lujo). Esta es la primera colaboraci\u00f3n de Givenchy con un artista nativo de Web3, que la marca considera esencial para desarrollar su comprensi\u00f3n de este espacio y llegar a una audiencia relevante y comprometida, seg\u00fan la marca. Givenchy tambi\u00e9n insin\u00faa que habr\u00e1 m\u00e1s colaboraciones por venir.<\/p>\n<p>En noviembre del a\u00f1o pasado, Givenchy se asoci\u00f3 con el artista de estilo graffiti Chito en una serie de obras de arte de NFT, mientras que Givenchy Beauty se lanz\u00f3 en Roblox en junio.<\/p><div id=\"luxon-4214014159\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n<p>Otras marcas que lanzar\u00e1n piezas &#8220;phygital&#8221;, es decir, bienes f\u00edsicos que est\u00e1n vinculados a NFT, incluyen Prada, cuyas ediciones limitadas mensuales ahora est\u00e1n vinculadas a gemelos digitales ; Puma, que agreg\u00f3 versiones f\u00edsicas de zapatillas digitales disponibles para titulares de NFT; y Gucci, cuya colaboraci\u00f3n con la compa\u00f1\u00eda de celebridades sint\u00e9ticas Superplastic incluy\u00f3 figuritas de cer\u00e1mica f\u00edsicas.<\/p>\n<p>El respaldo de Givenchy y Williams tambi\u00e9n es una victoria para aquellos en la comunidad Web3 que se involucran y se inspiran en la moda f\u00edsica. \u201cLas colaboraciones de Felt Zine est\u00e1n directamente influenciadas por talentos como Matthew M Williams, que nos permiten crear libremente y ver nuestra est\u00e9tica e intereses reflejados en el m\u00e1s alto nivel del arte y la moda\u201d, dijo el fundador de Felt Zine, Mark Sabb, en un comunicado. \u201cCon Givenchy, estamos actualizando nuestra inspiraci\u00f3n en tiempo real, mientras hacemos una contribuci\u00f3n Web3 al legado de la casa\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Givenchy est\u00e1 lanzando una colecci\u00f3n c\u00e1psula que vincula productos f\u00edsicos con gemelos digitales a trav\u00e9s de NFT. Lanzado el 18 de noviembre, los seis dise\u00f1os de NFT de la marca propiedad de LVMH se basan en la colaboraci\u00f3n c\u00e1psula entre el director creativo de Givenchy, Matthew M Williams, y la marca de ropa urbana Bstroy,&hellip;<\/p>\n","protected":false},"author":11,"featured_media":30262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Givenchy lanza la colecci\u00f3n phygital de NFTs","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[798,1377],"thb-sponsors":[],"class_list":["post-30264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-givenchy","tag-nfts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Givenchy lanza una colecci\u00f3n phygital de NFTs | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/givenchy-lanza-la-coleccion-phygital-de-nfts\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Givenchy lanza una colecci\u00f3n phygital de NFTs | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Givenchy est\u00e1 lanzando una colecci\u00f3n c\u00e1psula que vincula productos f\u00edsicos con gemelos digitales a trav\u00e9s de NFT. Lanzado el 18 de noviembre, los seis dise\u00f1os de NFT de la marca propiedad de LVMH se basan en la colaboraci\u00f3n c\u00e1psula entre el director creativo de Givenchy, Matthew M Williams, y la marca de ropa urbana Bstroy,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/givenchy-lanza-la-coleccion-phygital-de-nfts\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T14:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-26T14:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/11\/gyvenchy-NFTs.jpg?fit=1040%2C714&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" 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