{"id":30081,"date":"2022-11-15T12:29:41","date_gmt":"2022-11-15T11:29:41","guid":{"rendered":"https:\/?p=30081"},"modified":"2022-11-15T12:33:30","modified_gmt":"2022-11-15T11:33:30","slug":"nike-lanza-swoosh-una-nueva-experiencia-y-comunidad-digital","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/nike-lanza-swoosh-una-nueva-experiencia-y-comunidad-digital\/","title":{"rendered":"Nike lanza .SWOOSH, una nueva experiencia y comunidad digital"},"content":{"rendered":"

Hoy, Nike lanza .SWOOSH.\u00a0La nueva comunidad y experiencia digital es un hogar para las creaciones virtuales de Nike y utiliza tecnolog\u00eda impulsada por cadenas de bloques, o lo que muchos llaman “web3”, para ofrecer un lugar inclusivo y equitativo para que atletas, creadores, coleccionistas y consumidores dise\u00f1en y sean due\u00f1os del futuro de deporte.<\/p>\n

To ensure it is a safe, trusted space, .SWOOSH has its own domain: welcome.swoosh.nike. There, Nike Members will be able to learn about and collect virtual creations, which are typically interactive digital objects, such as virtual shoes or jerseys, that community members will soon be able to wear in digital games and immersive experiences. In some instances, community members will be able to unlock access to physical product or events like intimate conversations with athletes or designers.<\/p>\n

Este enfoque llega a los consumidores donde sea que jueguen y compren deportes y ofrece una puerta de entrada a un nuevo escenario digital, dice Ron Faris, gerente general de Nike Virtual Studios.\u00a0\u201cEstamos dando forma a un mercado del futuro con una plataforma accesible para los curiosos de la web3\u201d, dice Faris. \u201cEn este nuevo espacio, la comunidad .SWOOSH y Nike pueden crear, compartir y beneficiarse juntos\u201d.<\/p>

\"\"<\/a><\/div>\n

Por ahora, .SWOOSH est\u00e1 en versi\u00f3n beta, y el registro para unirse se abrir\u00e1 m\u00e1s adelante este mes.\u00a0Durante el resto de este a\u00f1o, Nike har\u00e1 crecer la plataforma al invitar a una comunidad que sea lo m\u00e1s diversa y equitativa posible.\u00a0Eso significa priorizar las comunidades locales que Nike apoya a trav\u00e9s de sus iniciativas de diversidad, equidad e inclusi\u00f3n, comenzando con los Estados Unidos y pa\u00edses seleccionados de Europa, y desarrollar habilidades con ellos para que est\u00e9n listos para participar.<\/p>\n

En 2023, Nike presentar\u00e1 su primera colecci\u00f3n digital, moldeada por la comunidad de la plataforma.\u00a0Poco despu\u00e9s de que salga la primera colecci\u00f3n digital, los miembros podr\u00e1n participar en un desaf\u00edo comunitario para ganar la oportunidad de cocrear un producto virtual con Nike.\u00a0Esos ganadores pueden ganar regal\u00edas sobre el producto virtual que ayudan a co-crear.<\/p>

\"\"<\/a><\/div>\n

El punto: expandir la definici\u00f3n de deporte, y servir a su futuro, democratizando la experiencia web3 para que todos puedan recopilar, crear y poseer una parte de este nuevo mundo digital.<\/p>\n

Para obtener m\u00e1s informaci\u00f3n sobre por qu\u00e9 Nike inici\u00f3 esta plataforma y c\u00f3mo unirse a la comunidad, siga el blog .SWOOSH en Medium.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy, Nike lanza .SWOOSH.\u00a0La nueva comunidad y experiencia digital es un hogar para las creaciones virtuales de Nike y utiliza tecnolog\u00eda impulsada por cadenas de bloques, o lo que muchos llaman “web3”, para ofrecer un lugar inclusivo y equitativo para que atletas, creadores, coleccionistas y consumidores dise\u00f1en y sean due\u00f1os del futuro de deporte. To…<\/p>\n","protected":false},"author":13,"featured_media":30077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Nike lanza .SWOOSH, una nueva experiencia y comunidad digital\r\n\r\n-Nike ha lanzado .SWOOSH, una plataforma habilitada para web3 que defiende a los atletas y sirve al futuro del deporte mediante la creaci\u00f3n de una nueva comunidad y experiencia digital inclusiva y un hogar para las creaciones virtuales de Nike.\r\n-La plataforma tiene su propio dominio, welcome.swoosh.nike, para garantizar un espacio seguro y confiable.\r\n-.SWOOSH permitir\u00e1 a los miembros de Nike conocer, recopilar y eventualmente ayudar a cocrear creaciones virtuales, que suelen ser objetos digitales interactivos, como zapatillas o camisetas virtuales.\r\n-Actualmente en versi\u00f3n beta, el registro para unirse a .SWOOSH comienza este mes. Durante el resto del a\u00f1o, Nike har\u00e1 crecer la plataforma invitando a una comunidad diversa y equitativa, y luego lanzar\u00e1 su primera colecci\u00f3n digital, moldeada por sus miembros, en 2023.\r\n-Poco despu\u00e9s de que salga la primera colecci\u00f3n digital, los miembros podr\u00e1n participar en un desaf\u00edo comunitario para ganar la oportunidad de cocrear un producto virtual con Nike. Esos ganadores pueden ganar regal\u00edas sobre el producto virtual que ayudan a co-crear.\r\n\r\n#Nike #modadigital #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[1262,1475,397],"thb-sponsors":[],"class_list":["post-30081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-metaverso","tag-moda-digital","tag-nike"],"yoast_head":"\nNike lanza .SWOOSH, una nueva experiencia y comunidad digital | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/nike-lanza-swoosh-una-nueva-experiencia-y-comunidad-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike lanza .SWOOSH, una nueva experiencia y comunidad digital | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Hoy, Nike lanza .SWOOSH.\u00a0La nueva comunidad y experiencia digital es un hogar para las creaciones virtuales de Nike y utiliza tecnolog\u00eda impulsada por cadenas de bloques, o lo que muchos llaman “web3”, para ofrecer un lugar inclusivo y equitativo para que atletas, creadores, coleccionistas y consumidores dise\u00f1en y sean due\u00f1os del futuro de deporte. 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