{"id":29714,"date":"2022-10-30T14:08:31","date_gmt":"2022-10-30T13:08:31","guid":{"rendered":"https:\/?p=29714"},"modified":"2022-10-30T14:08:31","modified_gmt":"2022-10-30T13:08:31","slug":"gucci-y-the-sandbox-trayendo-la-moda-de-lujo-al-metaverso","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/gucci-y-the-sandbox-trayendo-la-moda-de-lujo-al-metaverso\/","title":{"rendered":"Gucci y The Sandbox, trayendo la moda de lujo al metaverso"},"content":{"rendered":"<p><strong>Gucci<\/strong> es la primera marca de lujo en construir su propio espacio dentro de la plataforma de bienes ra\u00edces digitales <strong>The Sandbox<\/strong>, <strong>consolidando su lugar como pionera en el metaverso<\/strong>.<\/p>\n<p>La tienda conceptual experimental <strong>Gucci Vault Land estar\u00e1 disponible del 27 de octubre al 9 de noviembre<\/strong>. Los jugadores pueden experimentar la B\u00f3veda en 360\u00b0 a trav\u00e9s de una narrativa de juego para saber y actividades completas para tener la oportunidad de ganar una recompensa exclusiva y SAND, el token de utilidad. o moneda de The Sandbox construida sobre Ethereum.<\/p>\n<p>Concebida por el <strong>director creativo Alessandro Michele, la B\u00f3veda<\/strong> representa una cuidadosa selecci\u00f3n de piezas Gucci vintage raras, los di\u00e1logos entre los creadores contempor\u00e1neos y la Maison, y el entusiasmo por las obras de arte NFT, combinando estas diferentes facetas con el poder de la comunidad.<\/p><div id=\"luxon-3030537394\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>El objetivo final de este esfuerzo es <strong>educar a la comunidad Web3 sobre el legado de Gucci a trav\u00e9s de la ludificaci\u00f3n<\/strong>.<\/p>\n<div class=\"flex-video widescreen vimeo\"><iframe loading=\"lazy\" title=\"Gucci y The Sandbox, trayendo la moda de lujo al metaverso\" src=\"https:\/\/player.vimeo.com\/video\/765418726?h=19d6b6fed9&amp;dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Gucci abri\u00f3 las puertas de su B\u00f3veda a todos, sin necesidad de NFT ni boletos. Los usuarios pueden comenzar en el &#8220;Jard\u00edn de las Curiosidades&#8221; y pasear por un gran vest\u00edbulo de entrada donde la aventura se desarrolla a trav\u00e9s de una serie de habitaciones, cada una dise\u00f1ada en torno a la historia de la marca.<\/p><div id=\"luxon-2057758356\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n<p>Por ejemplo, los Visitantes pueden restaurar un bolso Gucci antiguo en el Vault Vintage Lab o descifrar un acertijo en el Vault Room of Rhyme.<\/p>\n<p>Tambi\u00e9n hay coleccionables digitales, desde sombreros hasta rampas para patinar e incluso un autom\u00f3vil, cada uno concebido como una obra maestra para que los propietarios los exhiban con orgullo en sus propias tierras.<\/p>\n<p>Adem\u00e1s, como bonificaci\u00f3n para la comunidad de Gucci Vault, quienes tengan un NFT de Gucci Vault en sus monederos criptogr\u00e1ficos (como SUPERGUCCI o Gucci Grail), reciben un coleccionable Gucci Vault Aura: una prenda de vestir para avatares dentro de The Sandbox.<\/p>\n<p>The Vault abarcar\u00e1 todos los esfuerzos Web3 de Gucci bajo un mismo paraguas, pero esta no es la primera vez que la marca de lujo hace un movimiento audaz hacia el metaverso. Gucci fue la primera marca de lujo en lanzar un NFT en mayo de 2021 e introdujo Gucci Garden en el metaverso, as\u00ed como dentro de la plataforma de juegos Roblox.<\/p>\n<p>El reciente nombramiento de Robert Triefus como director ejecutivo de Gucci Vault y Metaverse Ventures es un indicador m\u00e1s de la determinaci\u00f3n de Gucci de escalar sus esfuerzos de metaverso y expandir sus experiencias virtuales.<\/p>\n<p>Pero Gucci no est\u00e1 solo en estos esfuerzos. Otras marcas de moda de lujo tambi\u00e9n est\u00e1n aumentando sus inversiones en metaverso y tecnolog\u00edas Web3. A pesar de las predicciones de Forrester, la exageraci\u00f3n de NFT y el metaverso se enfriar\u00e1 en 2023, algunos de los nombres m\u00e1s importantes de la industria de la moda contin\u00faan duplicando sus esfuerzos digitales.<\/p>\n<p>La colecci\u00f3n NFT de nueve piezas de Dolce &amp; Gabbana estableci\u00f3 un r\u00e9cord de casi 6 millones de d\u00f3lares , Burberry tiene una colecci\u00f3n NFT en el juego de cadena de bloques Blankos Block Party de Mythical Games , y la asociaci\u00f3n entre Balmain y Barbie presenta piezas listas para usar, accesorios y NFT exclusivos.<\/p>\n<p>Seg\u00fan Statista, el mercado global de Metaverso tendr\u00e1 un valor de $ 47,48 mil millones en 2022, y se espera que aumente a $ 678,8 mil millones para 2030.<\/p>\n<p>En este sentido, Meta sigue apostando fuertemente por el auge del metaverso, agregando una tienda de avatares en Instagram, Facebook y Messenger, donde los usuarios pueden comprar ropa digital para dise\u00f1ar sus avatares.<\/p>\n<p>Balenciaga, Thom Browne y Prada son los primeros tres dise\u00f1adores en asociarse con Meta en la experiencia de moda digital, que se espera que est\u00e9 disponible pronto en realidad virtual.<\/p>\n<p>Seg\u00fan Carol Hilsum, directora s\u00e9nior de innovaci\u00f3n de productos en Farfetch, el metaverso es el siguiente paso para las compras de lujo. Esto explica por qu\u00e9 las marcas de moda est\u00e1n en una carrera loca por plantar sus semillas digitales en el metaverso y preparar su negocio para el futuro.<\/p>\n<p>Desde la creaci\u00f3n de experiencias exclusivas y personalizadas para sus comunidades y la adaptaci\u00f3n de programas de lealtad \u00fanicos hasta la venta de activos digitales y la creaci\u00f3n de entusiasmo por el lanzamiento de un nuevo producto, las marcas con visi\u00f3n de futuro est\u00e1n sentando lentamente las bases para el futuro de la industria de la moda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci es la primera marca de lujo en construir su propio espacio dentro de la plataforma de bienes ra\u00edces digitales The Sandbox, consolidando su lugar como pionera en el metaverso. La tienda conceptual experimental Gucci Vault Land estar\u00e1 disponible del 27 de octubre al 9 de noviembre. Los jugadores pueden experimentar la B\u00f3veda en 360\u00b0&hellip;<\/p>\n","protected":false},"author":19,"featured_media":29716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Gucci y The Sandbox, trayendo la moda de lujo al metaverso\r\n\r\nGucci es la primera marca de lujo en construir su propio espacio dentro de la plataforma de bienes ra\u00edces digitales The Sandbox, consolidando su lugar como pionera en el metaverso.\r\n\r\nLa tienda conceptual experimental Gucci Vault Land estar\u00e1 disponible del 27 de octubre al 9 de noviembre. Los jugadores pueden experimentar la B\u00f3veda en 360\u00b0 a trav\u00e9s de una narrativa de juego para saber y actividades completas para tener la oportunidad de ganar una recompensa exclusiva y SAND, el token de utilidad. o moneda de The Sandbox construida sobre Ethereum.\r\n\r\nTe la ense\u00f1amos completa en v\u00eddeo.\r\n\r\n#Gucci #TheSandbox #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[799,1376],"tags":[372,1262,1558,1823],"thb-sponsors":[],"class_list":["post-29714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxonomy-tv","category-metaverso","tag-gucci","tag-metaverso","tag-the-sandbox","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gucci y The Sandbox, trayendo la moda de lujo al metaverso | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/gucci-y-the-sandbox-trayendo-la-moda-de-lujo-al-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci y The Sandbox, trayendo la moda de lujo al metaverso | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Gucci es la primera marca de lujo en construir su propio espacio dentro de la plataforma de bienes ra\u00edces digitales The Sandbox, consolidando su lugar como pionera en el metaverso. 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