{"id":29541,"date":"2022-10-22T17:28:59","date_gmt":"2022-10-22T15:28:59","guid":{"rendered":"https:\/?p=29541"},"modified":"2022-10-22T17:40:29","modified_gmt":"2022-10-22T15:40:29","slug":"lexus-reinventa-los-iconicos-zapatos-rojos-de-dorothy-en-el-mago-de-oz","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lexus-reinventa-los-iconicos-zapatos-rojos-de-dorothy-en-el-mago-de-oz\/","title":{"rendered":"Lexus reinventa los ic\u00f3nicos zapatos rojos de Dorothy en El mago de Oz"},"content":{"rendered":"<p>En colaboraci\u00f3n con Harris Reed &#8211; el aclamado dise\u00f1ador de moda, famoso por sus creaciones a contracorriente &#8211; Lexus reinventa los ic\u00f3nicos zapatos rojos que Dorothy luc\u00eda en la pel\u00edcula \u00abEl mago de Oz\u00bb.<\/p>\n<p>Durante un evento celebrado en Nueva York con ocasi\u00f3n del 50 aniversario de la Revista W, a la que asistieron numerosos famosos, Lexus present\u00f3 sus flamantes \u00abllantas rojo rub\u00ed\u00bb.<\/p>\n<p>Con licencia de Warner Bros. Consumer Products, el concepto celebra el nuevo y atrevido dise\u00f1o del veh\u00edculo m\u00e1s ic\u00f3nico de la marca, el Nuevo Lexus RX.<\/p><div id=\"luxon-3861835484\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Lexus nos recuerda que sigue situ\u00e1ndose a la vanguardia con la interpretaci\u00f3n moderna de una de las pel\u00edculas m\u00e1s c\u00e9lebres de todos los tiempos. \u00bfQu\u00e9 hubiera pasado si, en \u00abEl mago de Oz\u00bb, \u00bfDorothy hubiera ignorado el consejo de \u00abseguir el camino de baldosas amarillas\u00bb y hubiese optado por el camino menos transitado?<\/p>\n<p>Con las \u00abllantas rojo rub\u00ed\u00bb, Harris Reed y Lexus presentan el RX como el veh\u00edculo definitivo que inspira a los conductores y les anima a desviarse del camino marcado. En su papel de veh\u00edculo oficial de la fiesta del 50 aniversario de la revista W, el RX con \u00abllantas rojo rub\u00ed\u00bb estacionado en la entrada al evento dio la bienvenida a innumerables iconos de la moda, famosos y celebridades que en su d\u00eda, a lo largo de las d\u00e9cadas, fueron portada de W, marcando adem\u00e1s la t\u00f3nica del festejo inspirado en los a\u00f1os 70.<\/p><div id=\"luxon-309314847\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n<p>\u201cComo dise\u00f1ador de g\u00e9nero fluido, siempre me he movido por los caminos menos transitados, en los que he hallado mi inspiraci\u00f3n,\u201d declar\u00f3 Harris Reed. \u201cEl nuevo y atrevido dise\u00f1o del Lexus RX y la cinematograf\u00eda del cl\u00e1sico de Hollywood, \u2018El mago de Oz,\u2019 recogen la interpretaci\u00f3n literal de lo que supone elegir tu propio camino y comenzar un nuevo viaje por la senda de baldosas rojas, en un claro gui\u00f1o a los ic\u00f3nicos zapatos rojos de la pel\u00edcula y a mis propios dise\u00f1os\u201d.<\/p>\n<p>Para dise\u00f1ar las \u201cLlantas rojo rub\u00ed,\u201d Reed se inspir\u00f3 en dos de los sombreros de su reciente colecci\u00f3n pr\u00eat-\u00e0-porter para la primavera de 2023. El reverso de las llantas es de aluminio s\u00f3lido sellado con purpurina brillante. En el centro se sit\u00faan el n\u00facleo de rub\u00ed y el logo de Lexus, incrustados en una pulida pintura rojo rub\u00ed, y alimentado por luces LED que les dan vida. Los alerones ponen al descubierto el potente color rojo rub\u00ed desde \u00e1ngulos muy diversos, creando un momento m\u00e1gico que celebra el ic\u00f3nico poder de los zapatos y las llantas. El dram\u00e1tico cambio de color representa la transici\u00f3n entre dos mundos que sumerge a los espectadores en este viaje.<\/p>\n<p>M\u00e1s informaci\u00f3n sobre el Nuevo RX: <a href=\"https:\/\/www.lexusauto.es\/modelos\/rx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lexusauto.es\/modelos\/rx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En colaboraci\u00f3n con Harris Reed &#8211; el aclamado dise\u00f1ador de moda, famoso por sus creaciones a contracorriente &#8211; Lexus reinventa los ic\u00f3nicos zapatos rojos que Dorothy luc\u00eda en la pel\u00edcula \u00abEl mago de Oz\u00bb. Durante un evento celebrado en Nueva York con ocasi\u00f3n del 50 aniversario de la Revista W, a la que asistieron numerosos&hellip;<\/p>\n","protected":false},"author":1,"featured_media":29546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lexus reinventa los ic\u00f3nicos zapatos rojos de Dorothy en El mago de Oz\r\n\r\nEn colaboraci\u00f3n con Harris Reed - el aclamado dise\u00f1ador de moda, famoso por sus creaciones a contracorriente - Lexus reinventa los ic\u00f3nicos zapatos rojos que Dorothy luc\u00eda en la pel\u00edcula \u00abEl mago de Oz\u00bb.\r\n\r\nDurante un evento celebrada en Nueva York con ocasi\u00f3n del 50 aniversario de la Revista W, a la que asistieron numerosos famosos, Lexus present\u00f3 sus flamantes \u00abllantas rojo rub\u00ed\u00bb.\r\n\r\n#lexus #motor #luxonomy","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[296],"tags":[295,222],"thb-sponsors":[1206],"class_list":["post-29541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor","tag-lexus","tag-motor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus reinventa los ic\u00f3nicos zapatos rojos de Dorothy en El mago de Oz | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lexus-reinventa-los-iconicos-zapatos-rojos-de-dorothy-en-el-mago-de-oz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus reinventa los ic\u00f3nicos zapatos rojos de Dorothy en El mago de Oz | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"En colaboraci\u00f3n con Harris Reed &#8211; el aclamado dise\u00f1ador de moda, famoso por sus creaciones a contracorriente &#8211; Lexus reinventa los ic\u00f3nicos zapatos rojos que Dorothy luc\u00eda en la pel\u00edcula \u00abEl mago de Oz\u00bb. 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