{"id":29520,"date":"2022-10-21T12:44:48","date_gmt":"2022-10-21T10:44:48","guid":{"rendered":"https:\/?p=29520"},"modified":"2022-10-21T12:44:48","modified_gmt":"2022-10-21T10:44:48","slug":"lacoste-crea-avatares-para-geeks-adictos-al-cocodrilo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lacoste-crea-avatares-para-geeks-adictos-al-cocodrilo\/","title":{"rendered":"Lacoste crea avatares para geeks adictos al cocodrilo"},"content":{"rendered":"

Con el fin de ofrecer una experiencia de cliente renovada, la marca Lacoste ofrece, para sus apasionados seguidores de las nuevas tecnolog\u00edas, The Emerge, una colecci\u00f3n digital de 11.212 im\u00e1genes de perfil \u00fanicas (PFP), como su emblema, el cocodrilo.<\/p>\n

En junio, la marca de moda francesa Lacoste lanz\u00f3 una colecci\u00f3n de tokens no fungibles (NFT), cuyo objetivo es construir una comunidad en l\u00ednea<\/a> e interactuar con los clientes de una nueva forma. El nuevo proyecto de la marca se llamaba UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s) y brindaba a los propietarios de NFT acceso a una \u00abcomunidad\u00bb con beneficios exclusivos.<\/p>\n

Hoy, la marca ofrece a su comunidad, poseedora de un \u201cUNDW3 Genesis Pass\u201d estos avatares. Sirven como segunda vuelta en el despliegue de Lacoste en la Web 3.<\/p>

\"\"<\/a><\/div>\n

Lacoste crea avatares para geeks, adictos al cocodrilo<\/h3>\n

Este nuevo NFT consiste en una foto de perfil (PFP), \u00fanica para cada miembro, que sirve como avatar para la comunidad UNDW3, es decir, m\u00e1s de 60,000 miembros intercambian varios miles de mensajes diariamente sobre el proyecto UNDW3 y las noticias de la marca. Este \u00faltimo particip\u00f3 activamente en Discord -una aplicaci\u00f3n estadounidense que funciona como una red social y permite a sus usuarios comunicarse- en la definici\u00f3n de la direcci\u00f3n art\u00edstica, gr\u00e1ficos y caracter\u00edsticas, lo que permiti\u00f3 determinar los atributos de estos PFP.<\/p>\n

Estos avatares confieren diversas ventajas a los miembros: encuentros con los atletas embajadores de la marca; acceso privilegiado a las ventas privadas; acceso a lanzamientos de productos Lacoste UNDW3 de edici\u00f3n limitada; o 100 de los PFP lanzados desde el aire permitir\u00e1n a los titulares recibir una camiseta polo Lacoste UNDW3. Este nuevo paso demuestra las ambiciones de Lacoste en Web 3 y el papel pionero que el cocodrilo desea desempe\u00f1ar a trav\u00e9s de UNDW3.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Con el fin de ofrecer una experiencia de cliente renovada, la marca Lacoste ofrece, para sus apasionados seguidores de las nuevas tecnolog\u00edas, The Emerge, una colecci\u00f3n digital de 11.212 im\u00e1genes de perfil \u00fanicas (PFP), como su emblema, el cocodrilo. En junio, la marca de moda francesa Lacoste lanz\u00f3 una colecci\u00f3n de tokens no fungibles (NFT),…<\/p>\n","protected":false},"author":13,"featured_media":29521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lacoste crea avatares para geeks adictos al cocodrilo\r\n\r\nCon el fin de ofrecer una experiencia de cliente renovada, la marca Lacoste ofrece, para sus apasionados seguidores de las nuevas tecnolog\u00edas, The Emerge, una colecci\u00f3n digital de 11.212 im\u00e1genes de perfil \u00fanicas (PFP), como su emblema, el cocodrilo.\r\n\r\n#lacoste #nfts #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[1497,1262,1377],"thb-sponsors":[],"class_list":["post-29520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-lacoste","tag-metaverso","tag-nfts"],"yoast_head":"\nLacoste crea avatares para geeks adictos al cocodrilo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lacoste-crea-avatares-para-geeks-adictos-al-cocodrilo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste crea avatares para geeks adictos al cocodrilo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Con el fin de ofrecer una experiencia de cliente renovada, la marca Lacoste ofrece, para sus apasionados seguidores de las nuevas tecnolog\u00edas, The Emerge, una colecci\u00f3n digital de 11.212 im\u00e1genes de perfil \u00fanicas (PFP), como su emblema, el cocodrilo. 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