{"id":29298,"date":"2022-10-13T13:50:49","date_gmt":"2022-10-13T11:50:49","guid":{"rendered":"https:\/?p=29298"},"modified":"2022-10-13T13:50:49","modified_gmt":"2022-10-13T11:50:49","slug":"no-hay-recesion-en-el-sector-del-lujo-las-ventas-de-dior-y-mercedes-se-disparan","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/no-hay-recesion-en-el-sector-del-lujo-las-ventas-de-dior-y-mercedes-se-disparan\/","title":{"rendered":"No hay recesi\u00f3n en el sector del lujo: las ventas de Dior y Mercedes se disparan"},"content":{"rendered":"

El salto en las ventas reportado por LVMH, el propietario de Louis Vuitton y Christian Dior, sugiere que al menos un segmento de la econom\u00eda sigue siendo inmune a las crisis que asaltan a los minoristas: los art\u00edculos de lujo.<\/p>\n

Las oscilaciones de los mercados, el aumento de la inflaci\u00f3n y el aumento de la incertidumbre econ\u00f3mica no han impedido la demanda de bolsos, relojes, joyas y coches por parte de los m\u00e1s adinerados. As\u00ed lo demuestra el aumento del 22% de las ventas de moda y marroquiner\u00eda de LVMH en el \u00faltimo trimestre.<\/p>\n

\u201cEl alivio de salir vivo de la pandemia ha superado cualquier mala noticia, ya que los consumidores que pueden adoptan una actitud de \u2018carpe diem\u2019\u201d, dijo el analista de Bernstein Luca Solca en una nota a los clientes. \u201cNadie quiere ser la persona m\u00e1s rica del cementerio\u201d.<\/p>

\"\"<\/a><\/div>\n

Esa actitud ha hecho que se formen colas frente a las boutiques de Christian Dior y Chanel en Par\u00eds, Berl\u00edn y Londres, en escenas que recuerdan a la \u00e9poca anterior a la pandemia, cuando los turistas chinos aprovechaban los precios m\u00e1s bajos en Europa. S\u00f3lo que ahora, con los compradores chinos todav\u00eda ausentes en gran medida debido a las pol\u00edticas de Covid-19 de su pa\u00eds, son los estadounidenses con d\u00f3lares fuertes y los europeos los que hacen las compras.<\/p>\n

El persistente apetito por las marcas m\u00e1s codiciadas entre las personas adineradas ha trascendido los bolsos y las baratijas costosas y ha contribuido a elevar las ventas de autom\u00f3viles de Mercedes-Benz AG (MBGYY) en m\u00e1s de una quinta parte el pasado trimestre. La oferta p\u00fablica inicial de Porsche se benefici\u00f3 del cach\u00e9 de lujo de la marca, cuyo valor de mercado super\u00f3 al de su matriz, Volkswagen AG, tras la cotizaci\u00f3n. Las ventas de otros coches han ca\u00eddo.<\/p>\n

Jean-Jacques Guiony, director financiero de LVMH, dijo a los analistas que, en pasadas crisis, los clientes de lujo han reaccionado m\u00e1s a las crisis burs\u00e1tiles que a la ralentizaci\u00f3n del crecimiento econ\u00f3mico. A diferencia de los minoristas del mercado de masas, LVMH tiene la capacidad de trasladar los aumentos de costos a sus clientes ricos, dijo.<\/p>\n

Mientras tanto, el frenes\u00ed del gasto contin\u00faa. Sotheby\u2019s vendi\u00f3 a finales del mes pasado su bolso m\u00e1s caro, un Hermes Kelly de piel de cocodrilo, en una subasta en Par\u00eds, por 352.800 euros (US$341.862). (El r\u00e9cord de todos los tiempos lo sigue teniendo Christie\u2019s.) Habr\u00e1 otra oportunidad de poner a prueba el apetito de los ricos cuando Sotheby\u2019s celebre otra subasta de bolsos de lujo (que finalizar\u00e1 el jueves) en Hong Kong.<\/p>

\"\"<\/a><\/div>\n

La cuesti\u00f3n ahora es cu\u00e1nto tiempo puede durar este consumo conspicuo. Flavio Cereda, analista de Jefferies, dijo que, aunque los resultados de LVMH fueron positivos, todav\u00eda hay incertidumbre sobre la trayectoria a seguir.<\/p>\n","protected":false},"excerpt":{"rendered":"

El salto en las ventas reportado por LVMH, el propietario de Louis Vuitton y Christian Dior, sugiere que al menos un segmento de la econom\u00eda sigue siendo inmune a las crisis que asaltan a los minoristas: los art\u00edculos de lujo. Las oscilaciones de los mercados, el aumento de la inflaci\u00f3n y el aumento de la…<\/p>\n","protected":false},"author":10,"featured_media":29300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"No hay recesi\u00f3n en el sector del lujo: las ventas de Dior y Mercedes se disparan\r\n\r\nEl salto en las ventas reportado por LVMH, el propietario de Louis Vuitton y Christian Dior, sugiere que al menos un segmento de la econom\u00eda sigue siendo inmune a las crisis que asaltan a los minoristas: los art\u00edculos de lujo.\r\n\r\nLas oscilaciones de los mercados, el aumento de la inflaci\u00f3n y el aumento de la incertidumbre econ\u00f3mica no han impedido la demanda de bolsos, relojes, joyas y coches por parte de los m\u00e1s adinerados. As\u00ed lo demuestra el aumento del 22% de las ventas de moda y marroquiner\u00eda de LVMH en el \u00faltimo trimestre.\r\n\r\n#econom\u00eda #lujo #luxonomy","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[552],"thb-sponsors":[],"class_list":["post-29298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia"],"yoast_head":"\nNo hay recesi\u00f3n en el sector del lujo: las ventas de Dior y Mercedes se disparan | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/no-hay-recesion-en-el-sector-del-lujo-las-ventas-de-dior-y-mercedes-se-disparan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No hay recesi\u00f3n en el sector del lujo: las ventas de Dior y Mercedes se disparan | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El salto en las ventas reportado por LVMH, el propietario de Louis Vuitton y Christian Dior, sugiere que al menos un segmento de la econom\u00eda sigue siendo inmune a las crisis que asaltan a los minoristas: los art\u00edculos de lujo. 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