{"id":28628,"date":"2022-09-22T16:21:15","date_gmt":"2022-09-22T14:21:15","guid":{"rendered":"https:\/?p=28628"},"modified":"2022-09-22T16:21:15","modified_gmt":"2022-09-22T14:21:15","slug":"la-generacion-z-representara-el-70-de-las-compras-de-las-marcas-de-lujo-para-2025","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/la-generacion-z-representara-el-70-de-las-compras-de-las-marcas-de-lujo-para-2025\/","title":{"rendered":"La generaci\u00f3n Z representar\u00e1 el 70% de las compras de las marcas de lujo para 2025"},"content":{"rendered":"

Para 2025<\/strong>, los principales compradores de marcas de lujo<\/strong>, representando el 70% de sus compras, ser\u00e1n la generaci\u00f3n Z e Y (j\u00f3venes nacidos entre el 1980 y el 2010)<\/strong>, seg\u00fan augura un estudio realizado por Bain & Company. Este es uno de los motivos principales por los que las marcas han optado por un cambio de estrategia<\/strong> m\u00e1s centrado en captar el sector de los j\u00f3venes que empiezan a tener una edad en la que generan mayores ingresos, como Gucci<\/strong>, que ya sit\u00faa un 55% de sus ventas en compradores menores de 35 a\u00f1os<\/strong>.<\/p>\n

Los productos de lujo<\/strong> son uno de los bienes que m\u00e1s se han mantenido a lo largo de los<\/strong> a\u00f1os, pese a los cambios en el mercado y en los h\u00e1bitos de consumo. En Europa<\/strong>, la industria del lujo representa el 4% del PIB<\/strong> y aporta 800.000 millones de euros anuales. De hecho, algunas marcas de lujo, como Herm\u00e8s o Chanel, cerraron sus cuentas de 2020 con p\u00e9rdidas mucho menores que las cadenas de fast fashion.<\/p>\n

Sin embargo, la competencia para destacar entre las compa\u00f1\u00edas de alta gama se ha intensificado los \u00faltimos a\u00f1os y las marcas apuestan por p\u00fablicos con intereses concretos. El 63% de la generaci\u00f3n Z, por ejemplo, se inclina por la compra de marcas sostenibles<\/strong>, seg\u00fan el informe de Consumer Trends 2022. Otro dato que destaca, adem\u00e1s, es que el 60% de estos consumidores preferir\u00e1 hacer compras en redes sociales<\/strong> para 2026.<\/p>

\"\"<\/a><\/div>\n

Finalmente, otra gran fuente de beneficio para estas marcas es la venta de productos de segunda mano<\/strong>, un mercado que creci\u00f3 un 9% en 2020 hasta alcanzar los 28.000 millones de euros a pesar de la pandemia, y se espera que en 2025 la demanda de art\u00edculos de lujo de segunda mano sea el doble de la que hubo en 2020. Marcas como Dior, Loewe, Herm\u00e8s o Gucci ya han triplicado su demanda a trav\u00e9s de las b\u00fasquedas de portales de segunda mano.<\/p>\n

Futuro del mercado de la moda de lujo<\/h3>\n

Louis Vuitton, Dior y Chanel<\/strong> son algunas de las firmas que m\u00e1s resuenan entre los j\u00f3venes. De hecho, el primero fue elegido como la marca preferida en una encuesta elaborada a 3.000 j\u00f3venes en Estados Unidos, Europa y China. Su triunfo se debe, sobre todo, a su \u00e9xito en los art\u00edculos de joyer\u00eda y bolsos<\/strong>.<\/p>\n

Esto ha despertado especialmente entre los j\u00f3venes el deseo de formarse en moda y lujo<\/strong>. De por s\u00ed, el inter\u00e9s por estudiar un Curso Superior o un M\u00e1ster en la materia es una tendencia al alza. Esta tendencia sumada al inter\u00e9s actual de los j\u00f3venes por la moda, ha puesto en valor la formaci\u00f3n en esta disciplina.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para 2025, los principales compradores de marcas de lujo, representando el 70% de sus compras, ser\u00e1n la generaci\u00f3n Z e Y (j\u00f3venes nacidos entre el 1980 y el 2010), seg\u00fan augura un estudio realizado por Bain & Company. Este es uno de los motivos principales por los que las marcas han optado por un cambio…<\/p>\n","protected":false},"author":1,"featured_media":28629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La generaci\u00f3n Z representar\u00e1 el 70% de las compras de las marcas de lujo para 2025\r\n\r\nPara 2025, los principales compradores de marcas de lujo, representando el 70% de sus compras, ser\u00e1n la generaci\u00f3n Z e Y (j\u00f3venes nacidos entre el 1980 y el 2010), seg\u00fan augura un estudio realizado por Bain & Company. Este es uno de los motivos principales por los que las marcas han optado por un cambio de estrategia m\u00e1s centrado en captar el sector de los j\u00f3venes que empiezan a tener una edad en la que generan mayores ingresos, como Gucci, que ya sit\u00faa un 55% de sus ventas en compradores menores de 35 a\u00f1os.\r\n\r\n#lujo #econom\u00eda #actualidad","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1672,1128],"tags":[635,552],"thb-sponsors":[],"class_list":["post-28628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-economia","tag-actualidad","tag-economia"],"yoast_head":"\nLa generaci\u00f3n Z representar\u00e1 el 70% de las compras de las marcas de lujo para 2025 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/la-generacion-z-representara-el-70-de-las-compras-de-las-marcas-de-lujo-para-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La generaci\u00f3n Z representar\u00e1 el 70% de las compras de las marcas de lujo para 2025 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Para 2025, los principales compradores de marcas de lujo, representando el 70% de sus compras, ser\u00e1n la generaci\u00f3n Z e Y (j\u00f3venes nacidos entre el 1980 y el 2010), seg\u00fan augura un estudio realizado por Bain & Company. 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