{"id":27757,"date":"2022-08-31T16:11:52","date_gmt":"2022-08-31T14:11:52","guid":{"rendered":"https:\/?p=27757"},"modified":"2022-08-31T16:11:52","modified_gmt":"2022-08-31T14:11:52","slug":"mango-se-suma-al-mercado-premium-con-una-nueva-coleccion","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/mango-se-suma-al-mercado-premium-con-una-nueva-coleccion\/","title":{"rendered":"Mango se suma al mercado \u2018premium\u2019 con una nueva colecci\u00f3n"},"content":{"rendered":"

Mango tambi\u00e9n entra en el segmento\u00a0premium<\/em>. La empresa de distribuci\u00f3n de moda, n\u00famero dos de su sector en Espa\u00f1a, ha lanzado una nueva colecci\u00f3n, Selection,\u00a0con materiales nobles y precios que llegan hasta los 300 euros la prenda <\/strong>seg\u00fan ha confirmado la empresa a Modaes<\/a>.<\/p>\n

Aunque Mango regularmente ten\u00eda c\u00e1psulas peque\u00f1as de mejor calidad<\/strong>\u00a0y precios m\u00e1s altos en la colecci\u00f3n oto\u00f1o-invierno, este a\u00f1o la oferta de Selection es mucho m\u00e1s amplia y constituye el eje central de la colecci\u00f3n.<\/p>\n

Los precios oscilan entre los 30 euros y los 300 euros, siendo los abrigos de piel los m\u00e1s caros<\/strong>. Los materiales son, de hecho, la principal diferencia de la colecci\u00f3n, con prendas de lana,\u00a0cachemira<\/em>\u00a0o seda, adem\u00e1s de otras fibras naturales. La c\u00e1psula ya est\u00e1 disponible online y en tiendas seleccionadas y consiste \u00fanicamente en ropa de mujer, bajo la l\u00ednea Mango Woman.<\/p>

\"\"<\/a><\/div>\n

La compa\u00f1\u00eda se suma as\u00ed a una lista cada vez mayor de grandes grupos de distribuci\u00f3n que han optado por incrementar su posici\u00f3n<\/strong>\u00a0a trav\u00e9s de colecciones c\u00e1psula que han cobrado importancia en las \u00faltimas temporadas, en un contexto de inflaci\u00f3n galopante.<\/p>\n

El movimiento coincide adem\u00e1s con una redefinici\u00f3n de la pir\u00e1mide de posicionamiento tras la irrupci\u00f3n, desde abajo, de nuevos ultraoperadores\u00a0bajo costo<\/em> como ShEin. Adem\u00e1s, permite empezar a \u201ceducar\u201d al consumidor a las puertas de una oleada de legislaci\u00f3n duradera que tambi\u00e9n podr\u00eda forzar una nueva subida de precios.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mango tambi\u00e9n entra en el segmento\u00a0premium. La empresa de distribuci\u00f3n de moda, n\u00famero dos de su sector en Espa\u00f1a, ha lanzado una nueva colecci\u00f3n, Selection,\u00a0con materiales nobles y precios que llegan hasta los 300 euros la prenda seg\u00fan ha confirmado la empresa a Modaes. Aunque Mango regularmente ten\u00eda c\u00e1psulas peque\u00f1as de mejor calidad\u00a0y precios m\u00e1s…<\/p>\n","protected":false},"author":1,"featured_media":27758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Mango se suma al mercado \u2018premium\u2019 con una nueva colecci\u00f3n","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[534],"tags":[1716,586],"thb-sponsors":[],"class_list":["post-27757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-mango","tag-moda"],"yoast_head":"\nMango se suma al mercado \u2018premium\u2019 con una nueva colecci\u00f3n | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/mango-se-suma-al-mercado-premium-con-una-nueva-coleccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango se suma al mercado \u2018premium\u2019 con una nueva colecci\u00f3n | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Mango tambi\u00e9n entra en el segmento\u00a0premium. La empresa de distribuci\u00f3n de moda, n\u00famero dos de su sector en Espa\u00f1a, ha lanzado una nueva colecci\u00f3n, Selection,\u00a0con materiales nobles y precios que llegan hasta los 300 euros la prenda seg\u00fan ha confirmado la empresa a Modaes. 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