{"id":23388,"date":"2022-08-16T11:36:27","date_gmt":"2022-08-16T09:36:27","guid":{"rendered":"https:\/?p=23388"},"modified":"2022-08-16T11:36:27","modified_gmt":"2022-08-16T09:36:27","slug":"china-sigue-liderando-el-mercado-de-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/china-sigue-liderando-el-mercado-de-lujo\/","title":{"rendered":"China sigue liderando el mercado de lujo"},"content":{"rendered":"<p>El a\u00f1o pasado uno de cada 4 consumidores de bienes de lujo a escala planetaria provino de China. Las grandes capitales del mundo como Par\u00eds, Londres, Roma y lugares universales como New York y Dub\u00e1i, son testigos del enjambre de ciudadanos de ese origen que hacen colas frente las tiendas de las marcas reconocidas y cuya fren\u00e9tica actitud las ha forzado, incluso, a establecer topes m\u00e1ximos de unidades para ser adquiridas por estos compradores. Los expertos del mercado del lujo aseguran que, al paso que va, el propio territorio chino ser\u00e1 el mercado m\u00e1s apetecido para la oferta de este tipo de bienes en apenas 3 a\u00f1os.<\/p>\n<p>Nos referimos a una industria que coloc\u00f3 en el mercado mundial 316.000 millones de d\u00f3lares en 2019. A\u00fan considerando la ca\u00edda en el consumo provocada por el covid-19, que result\u00f3 ser de 18,63% en el a\u00f1o 2020, sus n\u00fameros siguen siendo espectaculares. Para el a\u00f1o 2021 la demanda rebot\u00f3 hasta 283.000 millones de d\u00f3lares.<\/p>\n<p>El consumo de lujo es un concepto que en la actualidad no es dif\u00edcil de determinar, pero el c\u00f3digo tiene caracter\u00edsticas diferenciales cuando el comprador es un ciudadano chino. Este se inclina, m\u00e1s que ning\u00fan otro, a adquirir bienes caros y exclusivos en funci\u00f3n de su calidad excepcional, su reputaci\u00f3n, su personalidad, ya que la posesi\u00f3n de estos objetos es capaz de proveer a su due\u00f1o de una suerte de estatus o de posici\u00f3n social enormemente valiosa y apreciada. Pareciera que una especie de obsesi\u00f3n de corte cultural va unida a ello. Un n\u00famero importante desea mostrar a terceros su \u201c\u00e9xito\u201d a fin de ganar su respeto y la mejor manera de materializarlo ocurre a trav\u00e9s de la posesi\u00f3n de objetos que son s\u00edmbolo inequ\u00edvoco de haber alcanzado la cima.<\/p><div id=\"luxon-2833116178\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Una precisi\u00f3n adicional: para los j\u00f3venes consumidores del \u201cImperio del Medio\u201d no se trata de una expresi\u00f3n de opulencia. Entre ellos existe un empe\u00f1o irracional de desmarcarse de los otros: una obsesi\u00f3n de individualidad. Ello est\u00e1 llevando a las grandes marcas a adaptar sus estrategias de mercadeo para atender ese aspecto de las necesidades de los \u201cmillennials\u201d chinos. Por ejemplo, al contrario del resto del mundo, el consumidor chino se inclina bien a formar parte de campa\u00f1as personalizadas y le llama la atenci\u00f3n compartir sus experiencias en l\u00ednea. Es de esta manera que el lujo en China tiene un componente virtual muy marcado y no es solo una experiencia material o f\u00edsica.<\/p>\n<p>Captar el inter\u00e9s del consumidor chino en la migraci\u00f3n que se viene produciendo en el sector del lujo es esencial: entender lo que los motiva y poder orientar sus gustos y apetencias desde dentro del mundo digital resulta un \u201cmust\u201d. El pedazo de la tarta global del lujo que se mide en yuanes y que se expresa en caracteres que no son inteligibles para el mundo occidental es demasiado grande para ser mirado con desd\u00e9n. Este mercado se est\u00e1 expandiendo entre 6 a 8% anualmente y China ocupar\u00e1 un espacio realmente grande: 46 a 48% del consumo mundial en el 2025.<\/p>\n<p>Seg\u00fan la banca de inversi\u00f3n neoyorquina Jefferies &amp; Co, los chinos que en 2015 consumieron 78.000 millones de d\u00f3lares en 2025 desembolsar\u00e1n 165.000 millones de d\u00f3lares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o pasado uno de cada 4 consumidores de bienes de lujo a escala planetaria provino de China. Las grandes capitales del mundo como Par\u00eds, Londres, Roma y lugares universales como New York y Dub\u00e1i, son testigos del enjambre de ciudadanos de ese origen que hacen colas frente las tiendas de las marcas reconocidas y&hellip;<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"China sigue liderando el mercado de lujo\r\n\r\nEl a\u00f1o pasado uno de cada 4 consumidores de bienes de lujo a escala planetaria provino de China.\r\n\r\nEste mercado se est\u00e1 expandiendo entre 6 a 8% anualmente y China ocupar\u00e1 un espacio realmente grande: 46 a 48% del consumo mundial en el 2025.\r\n\r\n#luxonomy #lujo #econom\u00eda","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[332,552],"thb-sponsors":[],"class_list":["post-23388","post","type-post","status-publish","format-standard","hentry","category-economia","tag-china","tag-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China sigue liderando el mercado de lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/china-sigue-liderando-el-mercado-de-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China sigue liderando el mercado de lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El a\u00f1o pasado uno de cada 4 consumidores de bienes de lujo a escala planetaria provino de China. Las grandes capitales del mundo como Par\u00eds, Londres, Roma y lugares universales como New York y Dub\u00e1i, son testigos del enjambre de ciudadanos de ese origen que hacen colas frente las tiendas de las marcas reconocidas y&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/china-sigue-liderando-el-mercado-de-lujo\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T09:36:27+00:00\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/\"},\"author\":{\"name\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/aca186356f30a813f61bbf19ba52c031\"},\"headline\":\"China sigue liderando el mercado de lujo\",\"datePublished\":\"2022-08-16T09:36:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"keywords\":[\"China\",\"econom\u00eda\"],\"articleSection\":[\"Econom\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/\",\"name\":\"China sigue liderando el mercado de lujo | LUXONOMY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\"},\"datePublished\":\"2022-08-16T09:36:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/china-sigue-liderando-el-mercado-de-lujo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"China sigue liderando el mercado de lujo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"name\":\"LUXONOMY\",\"description\":\"The Economy of Fashion &amp; 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