{"id":22879,"date":"2022-07-05T12:06:32","date_gmt":"2022-07-05T10:06:32","guid":{"rendered":"https:\/?p=22879"},"modified":"2022-07-05T12:06:32","modified_gmt":"2022-07-05T10:06:32","slug":"lacoste-crea-una-comunidad-web-3-0","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/","title":{"rendered":"Lacoste crea una comunidad web 3.0"},"content":{"rendered":"<p>La marca de moda francesa <strong>Lacoste<\/strong> ha lanzado una <strong>colecci\u00f3n de tokens no fungibles (NFT), cuyo objetivo es construir una comunidad en l\u00ednea<\/strong> e interactuar con los clientes de una nueva forma.<\/p>\n<p>El nuevo proyecto de la marca se llama <strong>UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s)<\/strong> y brindar\u00e1 a los <strong>propietarios de NFT acceso a una \u00abcomunidad\u00bb con beneficios exclusivos.<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Members of the Underwater Family, what if your first mission after the mint was to&#8230;<\/p>\n<p>Contribute to the creative process of the PFP for the Crocodile Family.?<\/p>\n<p>Exciting right\u2049\ufe0f<\/p>\n<p>Let&#8217;s wait for the next update.? <a href=\"https:\/\/twitter.com\/hashtag\/UNDW3?src=hash&amp;ref_src=twsrc%5Etfw\">#UNDW3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CROCGMI?src=hash&amp;ref_src=twsrc%5Etfw\">#CROCGMI<\/a> <a href=\"https:\/\/t.co\/145Leh2Iml\">pic.twitter.com\/145Leh2Iml<\/a><\/p>\n<p>\u2014 Lacoste (@LACOSTE) <a href=\"https:\/\/twitter.com\/LACOSTE\/status\/1536793104157618176?ref_src=twsrc%5Etfw\">June 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>El n\u00famero de lanzamiento de NFT, 11 212, es el nombre del primer polo creado por Rene Lacoste en 1933. En el \u00faltimo comunicado de prensa, la marca dijo que debido a la gran cantidad de interesados, aumentar\u00e1 la cantidad de ganadores iniciales. de 13.000 a 16.000.<\/p><div id=\"luxon-111470838\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Los 16.000 usuarios anunciados el 15 de junio podr\u00edan tener la oportunidad de acceder a la experiencia acu\u00f1ando NFT, que est\u00e1n valorados en 0,08 ETH (aproximadamente 97 d\u00f3lares) en OpenSea Platform.<\/p>\n<p>Lacoste dijo que los miembros de la comunidad WEB3 recibir\u00e1n &#8220;privilegios digitales, f\u00edsicos y experienciales exclusivos a medida que Lacoste ampl\u00eda los l\u00edmites de la moda y el deporte, mediante la creaci\u00f3n de un marco de colaboraci\u00f3n entre la comunidad y la marca&#8221;.<\/p>\n<p>El lanzamiento se produce apenas una semana despu\u00e9s de que la marca lanzara un servidor Discord, que tuvo 30.000 suscriptores en los dos primeros d\u00edas, seg\u00fan un comunicado de la empresa .<\/p>\n<p>\u00abUNDW3 es una prueba de nuestro deseo de apoyar el fen\u00f3meno de descentralizaci\u00f3n impulsado por Web3 y demuestra nuestras ambiciones en esta \u00e1rea, as\u00ed como el poder de nuestra marca: unir a nuestras comunidades y conectar culturas en torno al cocodrilo, un verdadero signo de uni\u00f3n en torno a la mundo, al ofrecer un universo experiencial, interactivo y co-creativo\u201d, destaca Catherine Spindler, directora de marca de Lacoste.<\/p><div id=\"luxon-2193020865\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marca de moda francesa Lacoste ha lanzado una colecci\u00f3n de tokens no fungibles (NFT), cuyo objetivo es construir una comunidad en l\u00ednea e interactuar con los clientes de una nueva forma. El nuevo proyecto de la marca se llama UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s) y brindar\u00e1 a los propietarios de&hellip;<\/p>\n","protected":false},"author":19,"featured_media":22880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lacoste crea una comunidad web 3.0\r\n\r\nEl nuevo proyecto de la marca se llama UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s) y brindar\u00e1 a los propietarios de NFT acceso a una \u00abcomunidad\u00bb con beneficios exclusivos.\r\n\r\n#luxonomy #lacoste #web30 #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[1497,1262,1600],"thb-sponsors":[],"class_list":["post-22879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-lacoste","tag-metaverso","tag-web-3-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lacoste crea una comunidad web 3.0 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste crea una comunidad web 3.0 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La marca de moda francesa Lacoste ha lanzado una colecci\u00f3n de tokens no fungibles (NFT), cuyo objetivo es construir una comunidad en l\u00ednea e interactuar con los clientes de una nueva forma. El nuevo proyecto de la marca se llama UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s) y brindar\u00e1 a los propietarios de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T10:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/\"},\"author\":{\"name\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/946f96026a12fb240997712bcc85943b\"},\"headline\":\"Lacoste crea una comunidad web 3.0\",\"datePublished\":\"2022-07-05T10:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/UNDW3.jpg?fit=1500%2C1500&ssl=1\",\"keywords\":[\"Lacoste\",\"metaverso\",\"web 3.0\"],\"articleSection\":[\"Metaverso\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/\",\"name\":\"Lacoste crea una comunidad web 3.0 | LUXONOMY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/UNDW3.jpg?fit=1500%2C1500&ssl=1\",\"datePublished\":\"2022-07-05T10:06:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/UNDW3.jpg?fit=1500%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/UNDW3.jpg?fit=1500%2C1500&ssl=1\",\"width\":1500,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/lacoste-crea-una-comunidad-web-3-0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lacoste crea una comunidad web 3.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"name\":\"LUXONOMY\",\"description\":\"The Economy of Fashion &amp; Luxury\",\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\",\"name\":\"LUXONOMY\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"width\":1000,\"height\":515,\"caption\":\"LUXONOMY\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/luxonomy\",\"https:\\\/\\\/www.instagram.com\\\/luxonomy\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/luxonomy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/946f96026a12fb240997712bcc85943b\",\"name\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"contentUrl\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513\",\"caption\":\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\"},\"description\":\"president LUXONOMY\u2122 Group\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pablogutierrezrave\\\/\"],\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/author\\\/pablo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lacoste crea una comunidad web 3.0 | LUXONOMY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/","og_locale":"es_ES","og_type":"article","og_title":"Lacoste crea una comunidad web 3.0 | LUXONOMY","og_description":"La marca de moda francesa Lacoste ha lanzado una colecci\u00f3n de tokens no fungibles (NFT), cuyo objetivo es construir una comunidad en l\u00ednea e interactuar con los clientes de una nueva forma. El nuevo proyecto de la marca se llama UNDW3 (pronunciado \u00abunderwater\u00bb o \u00abbajo el agua\u00bb en ingl\u00e9s) y brindar\u00e1 a los propietarios de&hellip;","og_url":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/","og_site_name":"LUXONOMY","article_publisher":"https:\/\/www.facebook.com\/luxonomy","article_published_time":"2022-07-05T10:06:32+00:00","og_image":[{"width":1500,"height":1500,"url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&quality=89&ssl=1","type":"image\/jpeg"}],"author":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#article","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/"},"author":{"name":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/946f96026a12fb240997712bcc85943b"},"headline":"Lacoste crea una comunidad web 3.0","datePublished":"2022-07-05T10:06:32+00:00","mainEntityOfPage":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"image":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&ssl=1","keywords":["Lacoste","metaverso","web 3.0"],"articleSection":["Metaverso"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/","url":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/","name":"Lacoste crea una comunidad web 3.0 | LUXONOMY","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#primaryimage"},"image":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&ssl=1","datePublished":"2022-07-05T10:06:32+00:00","breadcrumb":{"@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#primaryimage","url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&ssl=1","width":1500,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/luxonomy.net\/es\/lacoste-crea-una-comunidad-web-3-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/luxonomy.net\/es\/"},{"@type":"ListItem","position":2,"name":"Lacoste crea una comunidad web 3.0"}]},{"@type":"WebSite","@id":"https:\/\/luxonomy.net\/es\/#website","url":"https:\/\/luxonomy.net\/es\/","name":"LUXONOMY","description":"The Economy of Fashion &amp; Luxury","publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luxonomy.net\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/luxonomy.net\/es\/#organization","name":"LUXONOMY","url":"https:\/\/luxonomy.net\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","contentUrl":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","width":1000,"height":515,"caption":"LUXONOMY"},"image":{"@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxonomy","https:\/\/www.instagram.com\/luxonomy\/","https:\/\/www.linkedin.com\/company\/luxonomy\/"]},{"@type":"Person","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/946f96026a12fb240997712bcc85943b","name":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","url":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","contentUrl":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/b80839bcd1d7840754b71e72cad801ce.jpg?ver=1788818513","caption":"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n"},"description":"president LUXONOMY\u2122 Group","sameAs":["https:\/\/www.linkedin.com\/in\/pablogutierrezrave\/"],"url":"https:\/\/luxonomy.net\/es\/author\/pablo\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paPhBa-5X1","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/07\/UNDW3.jpg?fit=1500%2C1500&ssl=1","_links":{"self":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/22879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/comments?post=22879"}],"version-history":[{"count":2,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/22879\/revisions"}],"predecessor-version":[{"id":22882,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/22879\/revisions\/22882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media\/22880"}],"wp:attachment":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media?parent=22879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/categories?post=22879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/tags?post=22879"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/thb-sponsors?post=22879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}