{"id":22506,"date":"2022-06-18T16:30:55","date_gmt":"2022-06-18T14:30:55","guid":{"rendered":"https:\/?p=22506"},"modified":"2022-06-18T16:30:55","modified_gmt":"2022-06-18T14:30:55","slug":"luxury-stores-el-marketplace-de-amazon-llega-a-espana-con-marcas-de-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/luxury-stores-el-marketplace-de-amazon-llega-a-espana-con-marcas-de-lujo\/","title":{"rendered":"Luxury Stores, el marketplace de Amazon llega a Espa\u00f1a con marcas de lujo"},"content":{"rendered":"

La divisi\u00f3n de moda de Amazon ha anunciado la expansi\u00f3n de su negocio de lujo Luxury Stores a Europa. Lanzado, por primera vez, en septiembre de 2020 en Estados Unidos, el marketplace acerca la experiencia de compra a sus clientes de Espa\u00f1a, Alemania, Francia, Italia y Reino Unido.<\/p>\n

Llega este servicio con colecciones pr\u00eat-\u00e0-porter de marcas de moda de lujo consolidadas y emergentes, como Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen y Altuzarra, en Amazon.es\/luxurystores<\/a> con m\u00e1s marcas de moda y belleza que se ir\u00e1n sumando en el futuro.<\/p>\n

Los dise\u00f1adores venden directamente<\/h3>\n

Luxury Stores combina la confianza y comodidad que los clientes conocen de Amazon, como el env\u00edo r\u00e1pido y gratuito, con una experiencia de compra mejorada. Las colecciones son vendidas directamente por las marcas y dise\u00f1adores participantes, siendo ellos mismos los que toman las decisiones en cuanto a su inventario, selecci\u00f3n y precios.<\/p>

\"\"<\/a><\/div>\n

Por su parte, Amazon ofrece la herramienta y la tecnolog\u00eda para crear y personalizar contenido original respetando cada una de las marcas. \u201cEl marketplace se centra en proporcionar a las marcas y a los dise\u00f1adores recursos innovadores, incluyendo gr\u00e1ficos en movimiento e im\u00e1genes de reproducci\u00f3n autom\u00e1tica, para compartir a\u00fan m\u00e1s sus historias y conectar con una base de clientes comprometidos con la moda\u201d, cuenta Xavier Flamand, vicepresidente y director de servicios a vendedores de Amazon en Europa.<\/p>\n

Los clientes europeos y estadounidenses pueden disfrutar de este servicio desde la aplicaci\u00f3n m\u00f3vil del marketplace, en el ordenador y en los navegadores de sus m\u00f3viles y tablets.<\/p>\n

Campa\u00f1a de lanzamiento \u2018Luxury out of the Box\u2019<\/h3>\n

Este nuevo servicio, Luxury Stores en Amazon, llega con una campa\u00f1a \u2018Luxury out of the Box\u2019 fotografiada por Angelo Pennetta, estilismo de Charlotte Collet y protagonizada por Kristen McMenamy, Precious Lee, Leon Dame y Dara. Con este trabajo, se invita a los clientes \u201ca prepararse para un verano en el que celebren la individualidad y la autoexpresi\u00f3n redefiniendo la moda de lujo\u201d.<\/p>\n

A lo largo del a\u00f1o, los clientes tambi\u00e9n pueden descubrir Luxury Stores en la cuenta de Instagram (@amazonluxurystores), donde una red global de embajadores, como Imaan Hammam, Shiona Turini, Tommy Dorfman, Serge Ibaka y Camille Rowe, compartir\u00e1n su propio contenido reinterpretando el lujo con su estilo \u00fanico.<\/p>

\"\"<\/a><\/div>\n

Desde el lanzamiento de Luxury Stores en Amazon con la emblem\u00e1tica casa de moda Oscar de la Renta, la tienda estadounidense incluye ahora una amplia y diversa gama de marcas globales de moda y belleza, y explora constantemente nuevas formas de atraer a los clientes. En 2021, Luxury Stores introdujo una colaboraci\u00f3n exclusiva entre Oscar de la Renta y Cl\u00e9 de Peau Beaut\u00e9. Esto sigui\u00f3 a \u00ab\u00a1Smile! It\u2019s Summer\u00bb, protagonizada por Paloma Elsesser, Georgia May Jagger y Luka Sabbat, con Tyler Mitchell como fot\u00f3grafo y director.<\/p>\n","protected":false},"excerpt":{"rendered":"

La divisi\u00f3n de moda de Amazon ha anunciado la expansi\u00f3n de su negocio de lujo Luxury Stores a Europa. Lanzado, por primera vez, en septiembre de 2020 en Estados Unidos, el marketplace acerca la experiencia de compra a sus clientes de Espa\u00f1a, Alemania, Francia, Italia y Reino Unido. Llega este servicio con colecciones pr\u00eat-\u00e0-porter de…<\/p>\n","protected":false},"author":11,"featured_media":22507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Luxury Stores, el marketplace de Amazon llega a Espa\u00f1a con marcas de lujo.\r\n\r\nLa divisi\u00f3n de moda de Amazon ha anunciado la expansi\u00f3n de su negocio de lujo Luxury Stores a Europa. Lanzado, por primera vez, en septiembre de 2020 en Estados Unidos, el marketplace acerca la experiencia de compra a sus clientes de Espa\u00f1a, Alemania, Francia, Italia y Reino Unido.\r\n\r\nLlega este servicio con colecciones pr\u00eat-\u00e0-porter de marcas de moda de lujo consolidadas y emergentes, como Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen y Altuzarra, en Amazon.es\/luxurystores con m\u00e1s marcas de moda y belleza que se ir\u00e1n sumando en el futuro.\r\n\r\n#luxonomy #luxurystores #amazon","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[534,541],"tags":[734,1094],"thb-sponsors":[],"class_list":["post-22506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-tech","tag-amazon","tag-amazon-luxury-stores"],"yoast_head":"\nLuxury Stores, el marketplace de Amazon llega a Espa\u00f1a con marcas de lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/luxury-stores-el-marketplace-de-amazon-llega-a-espana-con-marcas-de-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Stores, el marketplace de Amazon llega a Espa\u00f1a con marcas de lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La divisi\u00f3n de moda de Amazon ha anunciado la expansi\u00f3n de su negocio de lujo Luxury Stores a Europa. 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