{"id":21802,"date":"2022-05-10T11:45:00","date_gmt":"2022-05-10T09:45:00","guid":{"rendered":"https:\/?p=21802"},"modified":"2022-05-10T11:50:15","modified_gmt":"2022-05-10T09:50:15","slug":"por-que-senegal-esta-en-el-radar-de-la-moda-mundial","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/por-que-senegal-esta-en-el-radar-de-la-moda-mundial\/","title":{"rendered":"Por qu\u00e9 Senegal est\u00e1 en el radar de la moda mundial"},"content":{"rendered":"

Cuando las marcas crean sus planes de expansi\u00f3n para \u00c1frica Occidental<\/strong>, el tama\u00f1o del mercado no es el \u00fanico factor a considerar. Aunque a menudo se ve eclipsado por los pesos pesados \u200b\u200bregionales de Nigeria, Ghana y Costa de Marfil<\/strong>, Senegal ha estado atrayendo silenciosamente marcas globales durante m\u00e1s de una d\u00e9cada gracias en parte a su vibrante cultura de la moda<\/strong>.<\/p>\n

Una de las razones por las que las marcas internacionales se sienten atra\u00eddas por Senegal<\/strong> es la cultura de la moda local que ha sido fomentada por l\u00edderes de la industria como Adama Ndiaye, fundador de la Semana de la Moda de Dakar<\/strong>.<\/p>\n

A principios de este a\u00f1o, Tommy Hilfiger abri\u00f3 una tienda en Dakar<\/strong>, la capital de Senegal, en el centro comercial Sahm de la ciudad, que experiment\u00f3 una gran expansi\u00f3n antes del inicio de la pandemia de Covid-19. El socio local de la marca estadounidense es Mercure International, una empresa panafricana con profundas ra\u00edces en Senegal que opera tiendas para otras marcas internacionales, como la tienda de Levi’s<\/strong> que abri\u00f3 en el centro comercial de lujo Sea Plaza<\/strong>\u00a0de Dakar unos a\u00f1os antes.<\/p>

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Senegal no es la econom\u00eda m\u00e1s grande de la regi\u00f3n, pero su entorno relativamente pac\u00edfico, las leyes favorables y la din\u00e1mica industria de la moda son algunas de las razones del nacimiento de Sea Plaza<\/strong>.<\/p>\n

Ubicado en Corniche, a lo largo de la carretera que une el aeropuerto internacional con el centro de la ciudad, Sea Plaza<\/strong> tiene vista al Oc\u00e9ano Atl\u00e1ntico, lo que permite la entrada de suficiente luz natural para ayudar a resaltar el suelo de m\u00e1rmol que conduce a los visitantes a las 84 boutiques repartidas en dos niveles.<\/p>\n

Cuando el centro comercial abri\u00f3 hace 12 a\u00f1os, m\u00e1s del 60 por ciento de sus tiendas de moda estaban ocupadas por marcas extranjeras. Hoy la proporci\u00f3n no ha cambiado mucho, con Adidas, Aldo, Benetton, Boss by Hugo Boss y Mango<\/strong> code\u00e1ndose con marcas locales y minoristas multimarca como Nitya by Boursine de Awa Diongue.<\/p>\n

En \u00c1frica Occidental, Senegal es considerada la capital de la artesan\u00eda de alta costura y Dakar<\/strong> es el centro del llamativo street style<\/em><\/strong>. El pa\u00eds es el hogar de muchos dise\u00f1adores con talento, algunos de los cuales han emigrado para trabajar en otros lugares de la regi\u00f3n o han creado plataformas con alcance continental o global.<\/p>

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Senegal tiene una influencia econ\u00f3mica y pol\u00edtica regional descomunal<\/strong> ayuda a que sea un mercado m\u00e1s atractivo que pa\u00edses con poblaciones similares. Una de las razones es que Dakar alberga la sede del Banco Central de los Estados de \u00c1frica Occidental (BCEAO)<\/strong>, que sirve a los pa\u00edses que comparten el franco CFA como moneda: Benin, Burkina Faso, Costa de Marfil, Guinea-Bissau, Mal\u00ed, N\u00edger., Senegal y Togo.<\/p>\n

Adem\u00e1s, es el punto focal cuando se trata de negocios y finanzas en la Uni\u00f3n Econ\u00f3mica y Monetaria de \u00c1frica Occidental (UEMOA)<\/strong>, que es el equivalente de la antigua CEE (Comunidad Econ\u00f3mica Europea).<\/p>\n

En los a\u00f1os previos a la pandemia, Senegal fue una de las econom\u00edas de m\u00e1s r\u00e1pido crecimiento en el continente africano<\/strong> y, aunque el covid-19 golpe\u00f3 duramente al pa\u00eds, ahora se est\u00e1 recuperando gracias en parte a la financiaci\u00f3n del Fondo Monetario Internacional (FMI). La econom\u00eda senegalesa ha recuperado su tendencia anterior a la pandemia en 2021<\/strong>, liderada por una fuerte producci\u00f3n industrial y el sector de servicios<\/strong>. El crecimiento del PIB real se estima en un 6,1 por ciento<\/strong>, aproximadamente un punto porcentual m\u00e1s de lo previsto anteriormente.<\/p>\n

Han creado un nuevo aeropuerto internacional<\/strong>, una nueva universidad, un nuevo estadio de 50.000 asientos y el tren suburbano recientemente inaugurado que conectar\u00e1 Diamniadio<\/strong>, una ciudad sat\u00e9lite que se est\u00e1 construyendo actualmente a unos 40 km de Dakar. Curiosamente, se han emitido varios permisos para la construcci\u00f3n de centros comerciales de \u00faltima generaci\u00f3n en la nueva ciudad<\/strong>.<\/p>\n

Aunque Senegal nunca competir\u00e1 con los gigantes del continente africano como Nigeria, Sud\u00e1frica, Kenia, Egipto y Marruecos<\/strong>, proporciona a las empresas de moda un mercado emergente prometedor para considerar al mirar m\u00e1s all\u00e1 de las principales econom\u00edas de consumo de la regi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando las marcas crean sus planes de expansi\u00f3n para \u00c1frica Occidental, el tama\u00f1o del mercado no es el \u00fanico factor a considerar. Aunque a menudo se ve eclipsado por los pesos pesados \u200b\u200bregionales de Nigeria, Ghana y Costa de Marfil, Senegal ha estado atrayendo silenciosamente marcas globales durante m\u00e1s de una d\u00e9cada gracias en parte…<\/p>\n","protected":false},"author":19,"featured_media":21803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Por qu\u00e9 Senegal est\u00e1 en el radar de la moda mundial\r\n\r\nLa reputaci\u00f3n de Dakar como centro regional de la moda ha persuadido a marcas como Tommy Hilfiger y Hugo Boss a expandirse a la capital de la naci\u00f3n de \u00c1frica Occidental a medida que mejora su infraestructura minorista.\r\n\r\n#luxonomy #moda #senegal #africa","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[836,534],"tags":[838,1551,586,1550],"thb-sponsors":[],"class_list":["post-21802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-moda","tag-africa","tag-dakar","tag-moda","tag-senegal"],"yoast_head":"\nPor qu\u00e9 Senegal est\u00e1 en el radar de la moda mundial | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/por-que-senegal-esta-en-el-radar-de-la-moda-mundial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 Senegal est\u00e1 en el radar de la moda mundial | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Cuando las marcas crean sus planes de expansi\u00f3n para \u00c1frica Occidental, el tama\u00f1o del mercado no es el \u00fanico factor a considerar. Aunque a menudo se ve eclipsado por los pesos pesados \u200b\u200bregionales de Nigeria, Ghana y Costa de Marfil, Senegal ha estado atrayendo silenciosamente marcas globales durante m\u00e1s de una d\u00e9cada gracias en parte…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/por-que-senegal-esta-en-el-radar-de-la-moda-mundial\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T09:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T09:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Por-que%CC%81-Senegal-esta%CC%81-en-el-radar-de-la-moda-mundial.jpg?fit=1800%2C1013&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" 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