{"id":21790,"date":"2022-05-09T14:36:06","date_gmt":"2022-05-09T12:36:06","guid":{"rendered":"https:\/?p=21790"},"modified":"2022-05-09T14:36:37","modified_gmt":"2022-05-09T12:36:37","slug":"mclaren-presenta-su-primer-nft-para-su-comunidad-digital","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/mclaren-presenta-su-primer-nft-para-su-comunidad-digital\/","title":{"rendered":"McLaren presenta su primer NFT para su comunidad digital"},"content":{"rendered":"<p><strong>Continuamos con las estrategias de fidelizaci\u00f3n de las marcas de lujo a trav\u00e9s de los NFTs<\/strong>. La firma <strong>McLaren<\/strong> quiere mantener el <strong>mismo nivel de exclusividad que sus coches<\/strong>, por lo que para este primer lanzamiento NFT <strong>solo quienes posean un McLaren f\u00edsico<\/strong> y est\u00e9n registrados en la lista de correo de la marca tendr\u00e1n acceso sin barreras a la Fase 1. El acceso a la Fase 2 se abrir\u00e1 para personas invitadas 48 horas despu\u00e9s.<\/p>\n<p>El primero de sus exclusivos lanzamientos NFT ser\u00e1 <strong>este 11 de mayo<\/strong>, en \u00e9ste se le dar\u00e1 una <strong>membres\u00eda a la comunidad MSO LAB con m\u00faltiples beneficios<\/strong> que, como todo en el metaverso, ir\u00e1n incrementando conforme se vayan desbloqueando nuevas fronteras de acceso y experiencia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"21791\" data-permalink=\"https:\/\/luxonomy.net\/es\/mclaren-presenta-su-primer-nft-para-su-comunidad-digital\/captura-de-pantalla-2022-05-09-a-las-14-30-24\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?fit=1220%2C1532&amp;ssl=1\" data-orig-size=\"1220,1532\" data-comments-opened=\"1\" data-image-title=\"Captura de pantalla 2022-05-09 a las 14.30.24\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?fit=815%2C1024&amp;ssl=1\" class=\"size-large wp-image-21791 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24-815x1024.png\" alt=\"\" width=\"815\" height=\"1024\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=815%2C1024&amp;ssl=1 815w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=239%2C300&amp;ssl=1 239w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=768%2C964&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=370%2C465&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=800%2C1005&amp;ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=185%2C232&amp;ssl=1 185w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=740%2C929&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=20%2C25&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=400%2C502&amp;ssl=1 400w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.24.png?resize=38%2C48&amp;ssl=1 38w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<p><strong>MSO LAB<\/strong> es la nueva incursi\u00f3n del fabricante brit\u00e1nico con el que llegar\u00e1 a sus clientes en un plano digital.<\/p><div id=\"luxon-3064556794\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Trabajando en conjunto con <strong>InfiniteWorld<\/strong>, <strong>McLaren Special Operations<\/strong>, la divisi\u00f3n a medida de la marca, ampliar\u00e1 sus l\u00edmites de rendimiento y dise\u00f1o ingresando a la era Web3, en donde explorar\u00e1 el futuro de la marca ahora en un \u00e1mbito virtual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuamos con las estrategias de fidelizaci\u00f3n de las marcas de lujo a trav\u00e9s de los NFTs. La firma McLaren quiere mantener el mismo nivel de exclusividad que sus coches, por lo que para este primer lanzamiento NFT solo quienes posean un McLaren f\u00edsico y est\u00e9n registrados en la lista de correo de la marca tendr\u00e1n&hellip;<\/p>\n","protected":false},"author":19,"featured_media":21792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"McLaren presenta su primer NFT para su comunidad digital.\r\n\r\nContinuamos con las estrategias de fidelizaci\u00f3n de las marcas de lujo a trav\u00e9s de los NFTs. La firma McLaren quiere mantener el mismo nivel de exclusividad que sus coches, por lo que para este primer lanzamiento NFT solo quienes posean un McLaren f\u00edsico y est\u00e9n registrados en la lista de correo de la marca tendr\u00e1n acceso sin barreras a la Fase 1. El acceso a la Fase 2 se abrir\u00e1 para personas invitadas 48 horas despu\u00e9s.\r\n\r\n#luxonomy #McLaren #NFTs #metaverso #lujo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376,296],"tags":[1548,1262,222,1434,1377],"thb-sponsors":[],"class_list":["post-21790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","category-motor","tag-mclaren","tag-metaverso","tag-motor","tag-nft","tag-nfts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McLaren presenta su primer NFT para su comunidad digital | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/mclaren-presenta-su-primer-nft-para-su-comunidad-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McLaren presenta su primer NFT para su comunidad digital | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Continuamos con las estrategias de fidelizaci\u00f3n de las marcas de lujo a trav\u00e9s de los NFTs. La firma McLaren quiere mantener el mismo nivel de exclusividad que sus coches, por lo que para este primer lanzamiento NFT solo quienes posean un McLaren f\u00edsico y est\u00e9n registrados en la lista de correo de la marca tendr\u00e1n&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/mclaren-presenta-su-primer-nft-para-su-comunidad-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T12:36:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-09T12:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/05\/Captura-de-pantalla-2022-05-09-a-las-14.30.37.png?fit=1488%2C858&quality=80&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1488\" \/>\n\t<meta property=\"og:image:height\" 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