{"id":21478,"date":"2022-04-21T12:56:01","date_gmt":"2022-04-21T10:56:01","guid":{"rendered":"https:\/?p=21478"},"modified":"2022-04-21T12:56:01","modified_gmt":"2022-04-21T10:56:01","slug":"el-ceo-de-hermes-habla-sobre-el-metaverso-podria-ser-una-buena-herramienta-de-comunicacion","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-ceo-de-hermes-habla-sobre-el-metaverso-podria-ser-una-buena-herramienta-de-comunicacion\/","title":{"rendered":"El CEO de Herm\u00e8s habla sobre el Metaverso: \u201cPodr\u00eda ser una buena herramienta de comunicaci\u00f3n\u201d"},"content":{"rendered":"

Herm\u00e8s est\u00e1 considerando usar el metaverso para las comunicaciones<\/strong>, aunque el fabricante de bolsos Birkin<\/strong> y otros art\u00edculos de lujo sigue centrado en la artesan\u00eda, dijo el presidente ejecutivo Axel Dumas a los accionistas el mi\u00e9rcoles. \u201cTenemos curiosidad e inter\u00e9s\u201d sobre el metaverso<\/strong>, y agreg\u00f3 que podr\u00eda ser una buena herramienta de comunicaci\u00f3n.<\/p>\n

En la reuni\u00f3n anual de accionistas del mi\u00e9rcoles<\/strong>, los ejecutivos se\u00f1alaron planes para mantener una visi\u00f3n a largo plazo para la producci\u00f3n y otras estrategias, despu\u00e9s de que los accionistas familiares votaran para bloquear el 54% del capital de Hermes, en manos del holding H51, hasta al menos 2041.<\/p>\n

El comercio digital se ha convertido en una segunda naturaleza para Herm\u00e8s International, que se jacta de que el 78 por ciento de los clientes en su tienda en l\u00ednea son nuevos para la marca. Dumas agreg\u00f3: “Por el momento, estamos interesados \u200b\u200b\u200b\u200ben ver c\u00f3mo evoluciona y cambia este mundo”. Dumas se\u00f1al\u00f3 que “posiblemente podr\u00eda” ofrecer a Herm\u00e8s un “gran medio de comunicaci\u00f3n” en el futuro, y en su forma peculiar.<\/p>

\"\"<\/a><\/div>\n

\u201cPero esto no es una prioridad nuestra\u201d, subray\u00f3. \u201cEstamos interesados \u200b\u200bprincipalmente en aprender y monitorear, en lugar de precipitarnos en el metaverso\u201d. Herm\u00e8s es una empresa arraigada en los objetos f\u00edsicos, la creatividad humana y la artesan\u00eda excepcional, que proyecta innumerables videos de sus artesanos acariciando, cortando y cosiendo sus codiciados art\u00edculos de cuero en talleres amplios y luminosos ubicados en la pintoresca campi\u00f1a francesa. \u201cTodav\u00eda dedicamos 15 horas a hacer cada bolso\u201d, declar\u00f3 Dumas con orgullo.<\/p>\n

Mirando hacia el futuro, Herm\u00e8s planea continuar aumentando su capacidad de producci\u00f3n, especialmente en art\u00edculos de cuero, y expandir su red minorista. Las principales aperturas previstas para este a\u00f1o incluyen la ciudad de Nueva York, Shangh\u00e1i, Estrasburgo, Barcelona y Doha. \u201cTodas nuestras tiendas son lugares \u00fanicos\u201d, afirm\u00f3 Dumas, explicando que sus compradores boutique est\u00e1n plenamente capacitados para adaptar los surtidos de productos a los gustos y necesidades locales. La firma francesa termin\u00f3 2021 con 303 boutiques en el mundo, habiendo agregado o ampliado ubicaciones en ciudades como Detroit, Tokio, Macao y Shenzhen.<\/p>\n

En febrero de este a\u00f1o, Hermes demand\u00f3 a un artista digital por vender r\u00e9plicas virtuales de su bolso Birkin mediante la emisi\u00f3n de tokens no fungibles MetaBirkin (“NFT”). Para aquellos que no est\u00e1n al tanto de la presentaci\u00f3n o la atenci\u00f3n de los medios relacionados, el artista cre\u00f3 im\u00e1genes borrosas del bolso Hermes Birkin y las acu\u00f1\u00f3 como NFT.<\/p>\n","protected":false},"excerpt":{"rendered":"

Herm\u00e8s est\u00e1 considerando usar el metaverso para las comunicaciones, aunque el fabricante de bolsos Birkin y otros art\u00edculos de lujo sigue centrado en la artesan\u00eda, dijo el presidente ejecutivo Axel Dumas a los accionistas el mi\u00e9rcoles. \u201cTenemos curiosidad e inter\u00e9s\u201d sobre el metaverso, y agreg\u00f3 que podr\u00eda ser una buena herramienta de comunicaci\u00f3n. En la…<\/p>\n","protected":false},"author":10,"featured_media":21479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"El CEO de Herm\u00e8s habla sobre el Metaverso: \u201cPodr\u00eda ser una buena herramienta de comunicaci\u00f3n\u201d\r\n\r\nHerm\u00e8s est\u00e1 considerando usar el metaverso para las comunicaciones, aunque el fabricante de bolsos Birkin y otros art\u00edculos de lujo sigue centrado en la artesan\u00eda, dijo el presidente ejecutivo Axel Dumas a los accionistas el mi\u00e9rcoles. \u201cTenemos curiosidad e inter\u00e9s\u201d sobre el metaverso, y agreg\u00f3 que podr\u00eda ser una buena herramienta de comunicaci\u00f3n.\r\n\r\n#luxonomy #Herm\u00e8s #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[622,1262],"thb-sponsors":[],"class_list":["post-21478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-hermes","tag-metaverso"],"yoast_head":"\nEl CEO de Herm\u00e8s habla sobre el Metaverso: \u201cPodr\u00eda ser una buena herramienta de comunicaci\u00f3n\u201d | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/el-ceo-de-hermes-habla-sobre-el-metaverso-podria-ser-una-buena-herramienta-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El CEO de Herm\u00e8s habla sobre el Metaverso: \u201cPodr\u00eda ser una buena herramienta de comunicaci\u00f3n\u201d | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Herm\u00e8s est\u00e1 considerando usar el metaverso para las comunicaciones, aunque el fabricante de bolsos Birkin y otros art\u00edculos de lujo sigue centrado en la artesan\u00eda, dijo el presidente ejecutivo Axel Dumas a los accionistas el mi\u00e9rcoles. \u201cTenemos curiosidad e inter\u00e9s\u201d sobre el metaverso, y agreg\u00f3 que podr\u00eda ser una buena herramienta de comunicaci\u00f3n. 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