{"id":21290,"date":"2022-04-09T14:05:20","date_gmt":"2022-04-09T13:05:20","guid":{"rendered":"https:\/?p=21290"},"modified":"2024-01-16T21:53:58","modified_gmt":"2024-01-16T20:53:58","slug":"coca-cola-lanza-zero-byte-una-bebida-dedicada-al-metaverso","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/coca-cola-lanza-zero-byte-una-bebida-dedicada-al-metaverso\/","title":{"rendered":"Coca-Cola lanza Zero Byte, una bebida dedicada al metaverso"},"content":{"rendered":"<p>El refresco m\u00e1s famoso del mundo acaba de <strong>presentar una edici\u00f3n limitada de su bebida llamada Coca-Cola Zero Sugar Byte<\/strong> que rinde tributo al pixel, esa unidad de luz y color a partir de la cual se crean mundos enteros en videojuegos y <strong>metaversos<\/strong>. La marca sigue incorporando a su <strong>estrategia de marketing<\/strong> elementos digitales. Ahora lanzar\u00e1 <strong>su propia isla en Fortnite<\/strong>.<\/p>\n<p>Esta edici\u00f3n especial es la segunda lanzada al mercado por Coca-Cola Creations, y <strong>claramente les habla a los j\u00f3venes que ya participan en mundos virtuales<\/strong>. La bebida tiene un sabor especial, un sabor innovador inspirado en lo divertido de los p\u00edxeles y arraigado en las experiencias que hacen posible los juegos, indican desde la marca.<\/p>\n<p>Pero no solo se trata de un sabor: en <strong>colaboraci\u00f3n con el gamer y creador de la empresa PWR, Lachlan Power, Coca-Cola ha creado Pixel Point, una isla entera en Fortnite llena de minijuegos inmersivos<\/strong> que deben de ser resueltos de forma colaborativa.<\/p><div id=\"luxon-1648535875\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Lachlan Power ha indicado: \u201cEste nuevo sabor es un gui\u00f1o incre\u00edble a los jugadores de una de las marcas m\u00e1s ic\u00f3nicas que existen, y estamos orgullosos de poder ayudar a crear algo especial para nuestras comunidades compartidas para celebrar su lanzamiento. Ha sido un proyecto emocionante para PWR\u2026\u201d.<\/p>\n<p>Adem\u00e1s, el packaging del refresco tendr\u00e1 un <strong>c\u00f3digo para acceder a un juego de realidad aumentada que narra la historia de BYTE<\/strong>, un personaje de 8-bits que se qued\u00f3 rezagado cuando la marca entr\u00f3 al metaverso.<\/p><div id=\"luxon-2720939860\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n<p>Lo cierto es que Coca-Cola es solo una m\u00e1s de las muchas empresas que est\u00e1n lanzando <strong>campa\u00f1as de marketing en las que el metaverso y los mundos digitales son una pieza fundamental<\/strong>.<\/p>\n<p><a href=\"https:\/\/nftgenerator.io\/\">https:\/\/nftgenerator.io\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El refresco m\u00e1s famoso del mundo acaba de presentar una edici\u00f3n limitada de su bebida llamada Coca-Cola Zero Sugar Byte que rinde tributo al pixel, esa unidad de luz y color a partir de la cual se crean mundos enteros en videojuegos y metaversos. La marca sigue incorporando a su estrategia de marketing elementos digitales.&hellip;<\/p>\n","protected":false},"author":19,"featured_media":21291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Coca-Cola lanza Zero Byte, una bebida dedicada al metaverso. El refresco m\u00e1s famoso del mundo acaba de presentar una edici\u00f3n limitada de su bebida llamada Coca-Cola Zero Sugar Byte que rinde tributo al pixel, esa unidad de luz y color a partir de la cual se crean mundos enteros en videojuegos y metaversos. La marca sigue incorporando a su estrategia de marketing elementos digitales. Ahora lanzar\u00e1 su propia isla en Fortnite. #luxonomy #cocacola #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[481,1262],"thb-sponsors":[],"class_list":["post-21290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-coca-cola","tag-metaverso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola lanza Zero Byte, una bebida dedicada al metaverso | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/coca-cola-lanza-zero-byte-una-bebida-dedicada-al-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola lanza Zero Byte, una bebida dedicada al metaverso | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El refresco m\u00e1s famoso del mundo acaba de presentar una edici\u00f3n limitada de su bebida llamada Coca-Cola Zero Sugar Byte que rinde tributo al pixel, esa unidad de luz y color a partir de la cual se crean mundos enteros en videojuegos y metaversos. 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